E-40’s Tiny Desk is less a greatest-hits set than a living archive of West Coast rap evolution. Backed by a versatile band, he pivots from hyphy anthems to cult classics with effortless flair. His flow—eccentric, playful, unstoppable—remains one of hip-hop’s most enduring signatures.
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Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.
Contact me: eric@thatericalper.com
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