Hard Rock Cafe, in partnership with international soccer icon Lionel Messi, continues to celebrate fans worldwide with exclusive merchandise and promotions.
The centerpiece is Hard Rock’s “WE PLAY TOGETHER” campaign, uniting Messi fans through custom merchandise, bundle deals, and unforgettable dining experiences. Guests can still enjoy:
Limited-Edition Rock Shop Messi Merchandise:
Available at participating Rock Shops and online at shop.hardrock.com, fans can pick up exclusive items including:
- Custom Messi Tee Shirts (pink or white, with Messi’s name and number)
- Soccer-Themed Pilsner Glassware
Bundle Deals:
At select Hard Rock Cafes, guests can combine menu and retail favorites with discounts:
- Pick two items–10% off (Messi Chicken Sandwich + Pilsner Glass / Messi Chicken Sandwich + Tee Shirt)
- Pick three items–20% off (Messi Chicken Sandwich + Pilsner Glass + Tee Shirt)
Hard Rock Cafe Messi Menu Staples:
Globally available, the Messi menu continues to serve up fan favorites:
- Messi Chicken Sandwich – crispy Milanese-style chicken breast with provolone, herbed aioli, tomato, and arugula
- Captain Messi Kids Menu – featuring Messi’s X Burger, Golden Chicken Sandwich, and a complimentary toy
The “WE PLAY TOGETHER” campaign is all about celebrating the beautiful game in true Hard Rock style—through iconic merchandise, signature flavors, and experiences that bring fans closer to Lionel Messi wherever they are in the world.