Global Punjabi superstar Diljit Dosanjh teams up with powerhouse producer Intense for their explosive new single “Ruthless,” via ADA, the global independent music distribution and artist services arm of Warner Music Group and EYP Creations Canada. As the first single from the highly anticipated self-titled album “Intense”, this record sets the tone for what’s to come — bold, raw, and undeniably powerful. Listen here.
“This track is a true statement,” says Intense. “It’s aggressive, emotional, and completely unapologetic — exactly how we wanted to kick off this album.”
“Ruthless” sees Diljit delivering one of the most emotionally charged performances of his career, while the track channels traditional Punjabi folk vocals layered over Intense’s signature West Coast-inspired production. The contrast is magnetic, with haunting melodies meeting booming 808s and cinematic soundscapes, creating a sonic experience that refuses to be ignored. From the first beat to the final bar, “Ruthless” is a no-holds-barred introduction to a new era for both artists — rooted in legacy, yet reaching for the future.
Intense has been a driving force in connecting Indian and Western music for two decades. With billions of streams worldwide, his work has achieved significant reach, exemplified by the record-breaking success of “Excuses,” his collaboration with AP Dhillon and Gurinder Gill, which stands as the one of highest-streaming Punjabi songs to date. Recently, in partnership with EYP Creations Canada, Intense inked a global distribution deal with his label Double Up Entertainment and ADA to bring the next generation of South Asian stars to the world.
In the past 12 months, Diljit Dosanjh has cemented his global impact on music. His “Dil-Luminati” tour became the highest-grossing North American tour by a Punjabi artist, selling out major venues like BC Place and Rogers Centre. He also made history with collaborations with international artists like Sia and Ed Sheeran, performed on “The Tonight Show Starring Jimmy Fallon,” and made a regal debut at the Met Gala.