When 40 Fingers took the stage at Teatro Dal Verme in Milan, something magical happened. Their stunning acoustic cover of “Hey Jude” turned into a massive singalong, as the crowd carried the chorus in perfect harmony. The band paused, smiled, and let thousands of voices finish the song — a moment The Beatles themselves would’ve given their thumbs aloft.
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Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.
Contact me: eric@thatericalper.com
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