Before e-commerce was even a concept, Levi’s experimented with interactive retail through JeanScreen Magazine – Revised 3A, a 1988 laserdisc manufactured by Pioneer USA. Side 1 ran on touchscreen kiosks in Levi’s stores, letting customers browse jeans and watch ads, while Side 2, titled Behind the Seams, trained employees on denim history and sales. Equal parts fashion archive and tech time capsule, it’s a fascinating artifact from Levi’s early digital frontier.
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Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.
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