Hours before his legendary Woodstock set, Carlos Santana took LSD from Jerry Garcia — and the world changed shape. With colors melting and time bending, he let faith and instinct take over. Guided by God and pure rhythm, he played like his soul was on fire.
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Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.
Contact me: eric@thatericalper.com
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