Toronto just hit the biggest crossover of the year. Global superstar The Weeknd has joined forces with Fanatics, the Toronto Blue Jays, and Major League Baseball for a special World Series Collection — marking the team’s first championship appearance in over 30 years. It’s the ultimate homecoming for one of Toronto’s biggest cultural icons, celebrating a city that’s ready to make history again.
The Weeknd x Toronto Blue Jays Fanatics World Series Collection features the singer’s unmistakable XO logo alongside official Blue Jays and World Series marks, splashed across a sleek lineup of hoodies and tees in signature black and blue. Designed and produced by Fanatics, the collection captures the intersection of music, fashion, and sports — Toronto style.
Available now at Fanatics.com, MLBShop.com, and the Blue Jays’ flagship store at Rogers Centre, the limited-edition drop arrives just in time for Game One of the 121st World Series. With the Jays back on baseball’s biggest stage for the first time since 1993, this collaboration isn’t just merch — it’s a moment.
As the nation tunes in through Sportsnet and FOX’s global coverage, Toronto’s pride will be everywhere — from the ballpark to the stage to the streets. The Weeknd’s XO meets the Blue Jays’ bird, and for fans across Canada, it feels like destiny in full swing.
