By Mitch Rice
They say music is food for the soul. No one expected live music to travel beyond concert halls. Today, technology makes that possible in surprising ways. A singer in their bedroom can reach a massive audience. It might rival the crowd of a concert hall. In the past, fans only enjoyed live music at concerts. Others had to listen on the radio. Not everyone can attend a concert in person. Many now enjoy live music through streams on their devices. Multistreaming takes this to another level. It allows one performance to reach fans on every platform.
Why Multistreaming Matters for Reaching Music Fans
Fans love live content because it feels authentic and interactive. Facebook Live videos get triple the engagement of regular videos. People enjoy the real-time connection. Some dance in a concert hall. Others watch from their living room.
Live streaming is now mainstream. Over one-quarter of internet users watch live streams each week. But these viewers are spread across many different platforms. Over half of live stream viewers use YouTube. Around 42% watch on Facebook Live. Many others prefer Instagram or TikTok. No single platform reaches all your fans. Multistreaming fixes that. It’s like playing on YouTube, Facebook, and Instagram at once. You’re everywhere your audience likes to watch. That means more viewers and higher engagement. It also leads to more new fans discovering your music.
Live streaming also breaks geographic barriers. Someone anywhere in the world can enjoy your performance live. That kind of global reach is impossible with in-person shows.
How to Use Multistreaming to Reach More Music Fans
Ready to share your music with the widest audience possible? Multistreaming might sound technical, but it’s quite straightforward. Here’s how to do it:
Plan Your Live Stream Event
Decide what you want to stream and when. It could be a live concert. Maybe a casual jam session or a Q&A with fans. Pick a time when your audience is likely online. Let your followers know the plan ahead of time. Post the stream date and time on your social media. Planning and promotion will ensure fans show up to watch.
Pick a Multistreaming Platform
Streaming to multiple sites at once requires a special tool. Choose a multistreaming platform that makes it easy. This way, you only have to stream once. It will broadcast your video to all selected sites. Everything goes live at the same time. You don’t need extra devices. You also won’t need to upload the video multiple times. The Best platform for music live streaming is OneStream Live, which lets you broadcast to 45+ platforms at once. It works right from your browser. No complicated setup is needed. OneStream Live also combines your live chats in one place. You can see and respond to every fan’s comment. You can schedule pre-recorded videos to play as live streams. That gives you flexibility to stream content anytime.
Set Up Your Stream
Sign up for OneStream Live. Link your social channels within the app. It usually only takes a few clicks. Once everything is connected, create your stream. Write a catchy title and description for your live session. These details will appear on each platform. Make them grab viewers’ attention. Do a quick test stream to check everything. Test your camera, microphone, and connection.
Go Live and Engage Your Fans
Engage with your viewers on all platforms during the stream. Greet your audience and acknowledge their comments or song requests. Fans on different sites can all watch together now. Try to interact with everyone. For example, answer a question from a YouTube viewer. Then give a shout-out to a commenter on Facebook. This makes each viewer feel included. Involving your fans makes the stream more enjoyable for them. They will also stick around longer. When viewers feel valued, they may even share the stream. They might invite friends to join as well. This can grow your reach even more.
Keep the Momentum Going
Don’t make multistreaming a one-time thing. Go live regularly to keep your audience growing. Consider maintaining a regular schedule. Go live at the same time each week. That way, fans know when to tune in. Some artists even run live streams 24/7 by looping content. They keep something playing at all hours. OneStream Live makes this easy. You can schedule a playlist of pre-recorded videos. They will stream non-stop on your channel. Your stream will be live whenever fans check their phones. That means more people have a chance to find you. Be sure to save your streams or highlights. People who missed the live show can watch the recording. It will get them excited for your next stream.
Final Thoughts
Multistreaming allows you to be on every stage at once. It might seem like extra work at first. But tools like OneStream Live make it easy and accessible. Have you been thinking about expanding your online audience? Now is the perfect time to try multistreaming. You don’t need fancy gear or a big budget. Passion and a reliable internet connection are enough.
Remember, authenticity matters more than perfection. Your fans will appreciate the real connection. So go ahead and hit “Go Live” on all channels. Your next biggest fan could be watching from anywhere.
Data and information are provided for informational purposes only, and are not intended for investment or other purposes.