By Mitch Rice
For any company or business that wants to thrive, it is important to focus on its relationship with employees. They are the true representatives of your vision and your organization’s culture. With internal communication videos, you can nurture your bond with them and share crucial messages, information, and updates in an engaging manner—eliminating your dependence on documents and emails that often fail to establish an emotional connection. It also becomes easier for employees to absorb key details thanks to the combination of audio and visual elements. Even complex messages can be explained efficiently. So, you have multiple options when it comes to producing these types of videos.
However, the success of these videos depends on how they are made. If you choose an experienced, full-service corporate video production agency, you don’t have to worry about a thing. Such agencies are thorough in their work, ensuring they cover all the necessary aspects of video production according to your requirements. That said, here is a quick look at some specific types of internal communication videos that are worth trying.
- Recruitment videos
You want to attract the best talent to support your company’s growth and sustainability. These videos allow you to showcase your organization’s values, vision, culture, and journey, with a focus on the team. They serve as a window into your company’s working culture, helping candidates envision their potential future with you. However, the content must be authentic and relatable. Strong storytelling can help set the right tone for these videos.
- Announcement videos
You need these videos to keep everyone informed about specific news, milestones, and changes. You can discuss these aspects with a personal touch. Employees often connect with these videos. To make these videos more impactful, your agency can incorporate culturally relevant animation and other key elements to enhance their effectiveness.
- Employee testimonials
When you share your employees’ successful journey with others, everyone feels motivated and valued. You can include real stories of employees’ growth within the company, focusing on their accomplishments and the choices they made. These diverse voices contribute to creating a supportive work environment within the company.
- Corporate responsibility videos
It’s an excellent way to demonstrate your contribution to building a healthy community and a healthy environment. You can showcase the actions taken to embrace the company’s core values and motivate everyone to participate in this mission. These videos are particularly well-suited for CSR activities.
- Additional information
Different types of video formats can be chosen based on the content. For example, live-action videos convey a sense of authenticity and transparency, helping employees connect more closely with company values and leadership. These formats work particularly well for employee recognition, training, and corporate announcements. Animated videos are also a strong option, especially for explaining intricate subjects. Because these videos are visually appealing and engaging, they make achieving your communication goals much easier.
Corporate videos are the ultimate tools for connecting with your internal teams. You can leverage them to their fullest potential—make sure you work with the right agency. The combination of their creative input and your feedback can produce remarkable results.
Data and information are provided for informational purposes only, and are not intended for investment or other purposes.