Rita Ora opens a bold new chapter with the release of “All Natural”, a smoldering and intimate single produced by Joel Little. Built on glassy synths and shadowed beats, the song explores transformation and self-discovery, with Ora embracing vulnerability and strength in equal measure. It is a confident, sensual reflection that leans into growth, healing, and self-acceptance, delivered with clarity and emotional control.
The accompanying video, directed by Taika Waititi, deepens the song’s themes through striking visuals of movement, reflection, and light. Set within a cavernous studio space, the imagery mirrors the duality at the heart of the track, celebrating change and empowerment. With a career marked by chart success and cultural reach, “All Natural” signals an era that feels focused, personal, and fully aligned with who Rita Ora is right now.