Global superstar The Kid LAROI releases the official video for “A Cold Play,” out now via Columbia Records. Directed by Alex Lill, the one take visual places LAROI alone in an intimate setting, letting vulnerability and stillness carry the weight of the song. Written by LAROI and produced by KBeazy, the track unfolds with atmospheric restraint, channeling grief, reflection, and release in a way that feels focused and unfiltered. The pairing of song and video lands with striking clarity, offering a powerful, emotionally honest moment that resonates deeply.
“A Cold Play” follows “She Don’t Need to Know,” whose video featured Carmen Electra and Anna Van Patten in a bold, cinematic storyline, and continues a run of releases that includes “Hot Girl Problems,” “All I Want Is You,” and “How Does It Feel.” With billions of global streams, multiple platinum records, and a Grammy nomination to his name, LAROI’s momentum remains undeniable. This release feels confident and purposeful, reinforcing his place as a fearless young voice willing to sit with emotion and turn it into connection.