In May 1989, Jerry Garcia and Bobby Weir showed their human side in a lighthearted TV ad encouraging donations for AIDS research ahead of their Oakland show. Captured in multiple takes, the clip balances humor with purpose, reflecting how rock’s biggest figures used their visibility to support urgent causes while staying unmistakably themselves.
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Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.
Contact me: eric@thatericalper.com
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