Ella Mai shares her new single “100,” continuing the lead-in to her third studio album ‘Do You Still Love Me?’, out February 6 via 10 Summers and Interscope Records. Produced by Mustard and Keanu Beats, the track leans into direct emotion and steady devotion, extending Mai’s long-running relationship with stripped-back, classic R and B songwriting that prioritizes clarity and feeling over excess.
The official video for “100,” directed by Yussef Haridy and Logan Fields, places Mai in a stylized casino environment where tension and intimacy unfold during a game of Blackjack, with Mustard appearing onscreen as the dealer. The visual plays on themes of risk and commitment, mirroring the song’s lyrical focus on trust and emotional buy-in, while keeping the presentation sleek and controlled.
Mai recently introduced “100” to audiences during a run of intimate fan shows, performing the song acoustically at her Los Angeles date on the Did You Miss Me? Anniversary Tour. Those performances revisited the close-knit settings that marked the beginning of her career and drew a strong response across social platforms. Following earlier singles “Little Things” and “Tell Her,” “100” adds another defining piece to the emotional arc of ‘Do You Still Love Me?’, reinforcing Mai’s steady, assured progression into her next chapter.