For 70 years, Sports Illustrated has shaped how fans experience sports culture. Now, ahead of the biggest weekend on the calendar, Sports Illustrated teams up with Tight End University to launch Tight Ends & Friends, a high-energy celebration kicking off Big Game Weekend in San Francisco.
Taking place Thursday, February 5 at Public Works, the event brings TEU’s community-first culture into an immersive nightlife setting. Designed as a collegiate-style party with elevated production, the night blends interactive games, turf-inspired builds, and a soundtrack built for momentum and connection.
Early excitement surrounds the limited Early Bird ticket release priced at $85, a nod to San Francisco 49ers tight end and TEU founder George Kittle. Additional ticketing details and talent announcements will follow, adding to the anticipation surrounding one of the weekend’s most talked-about gatherings.
The music anchors the experience, culminating in a headline performance by Loud Luxury with Frank Walker opening the night. The response around the event highlights its energy and intent, delivering lift, community, and cultural relevance in equal measure.
Produced by Rubicon Talent and Authentic Live, the night features all-inclusive access, food giveaways, surprise appearances, and sponsor activations from Cash App, Novartis, Zenni Optical, Kinder’s, Smirnoff, Maestro Dobel Tequila, Dockers, Champion, and Verizon. Tight Ends & Friends sets the tone for the weekend with authenticity, access, and shared celebration.