Multi-award-winning icon Barry Manilow has released a new music video for his latest single “Once Before I Go,” filmed at the Westgate Las Vegas Resort & Casino, home to his long-running residency. Directed by Jamie Thraves, the cinematic clip sees Manilow portraying a performer who sacrifices the comforts of a traditional family life to pursue a lifelong calling on stage, mirroring the emotional weight of the song as it continues to climb the charts.
“Once Before I Go” was produced by Kenneth Edmonds, also known as Babyface, alongside Demonte Posey, and written by Peter Allen and Dean Pitchford. The video’s release coincides with Manilow’s upcoming farewell performances across nine US cities, marking his final concerts in each market and offering audiences a last chance to experience his legendary live show.
These performances arrive amid a career still defined by creative range and cultural impact. Alongside record-breaking runs in Las Vegas and historic appearances at Radio City Music Hall, Manilow’s Broadway musical Harmony earned recognition as a New York Times Critic’s Pick, while his Manilow Music Project continues to support music education nationwide. In April 2026, he will also receive the American Advertising Federation’s President’s Award, honoring his lasting influence through some of the most recognizable commercial jingles in advertising history.