IBM, the Official Artificial Intelligence and Cloud Partner of the Grammy Awards for nearly a decade, has launched GRAMMY IQ built with IBM watsonx. The new experience transforms the Recording Academy’s deep archive of music industry data into interactive quizzes that invite fans to test their knowledge across genres and generations. It is designed to live across Grammys digital channels and encourage daily engagement through play.
“Our partnership with IBM continues to push the boundaries of how technology can celebrate and deepen the world’s connection to music,” said Adam Roth, Executive Vice President of Global Partnerships at the Recording Academy. “With GRAMMY IQ built with watsonx, we’re inviting fans and members everywhere to engage with music in more meaningful, interactive and inspiring ways.”
GRAMMY IQ features an AI assistant that generates questions, hints, and answer explanations using historical Grammys data. Built on watsonx technologies including IBM’s Granite 3.0 large language model, the platform supports leaderboards, sweepstakes, and social sharing. Top scores will appear on a dedicated GRAMMY IQ leaderboard, adding friendly competition to the experience.
“The Recording Academy and IBM are bringing fans closer to the music they love by leveraging AI with the Academy’s vast reserves of music industry data,” said Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM. The result is a smart, engaging way to explore music history that feels both informative and genuinely fun.
Beyond fan engagement, IBM will also collaborate with the GRAMMY Museum for the 2026 GRAMMY Awards to reimagine Musical Crossroads. The updated fourth floor experience uses watsonx to connect nearly 200 genres through artists, songs, photos, and interpretive text, creating a vibrant space where musical discovery feels intuitive and alive.