Bad Bunny headlines the Apple Music Super Bowl halftime show on February 8, 2026, at Levi’s Stadium in Santa Clara. This performance marks a historic moment as he becomes the first Latino and Spanish-speaking artist to headline the event as a solo act. He describes the upcoming show as a celebration for his people and his culture. The production will be directed by Hamish Hamilton and produced by Jesse Collins and Roc Nation.
The pregame lineup features a variety of generational talents including Charlie Puth, Brandi Carlile, and Coco Jones. Charlie Puth will perform “The Star-Spangled Banner” after auditioning with a personal demo for Jay-Z and Roger Goodell. Brandi Carlile is set to perform “America the Beautiful” while Coco Jones will deliver a live rendition of “Lift Every Voice and Sing.”
The broadcast will feature inclusive performances from deaf artists Fred Beam, Julian Ortiz, and Celimar Rivera Cosme. In a historic first, Rivera Cosme will lead a multilingual signing program for the halftime show that incorporates Puerto Rican Sign Language. These collaborations with Alexis Kashar and Howard Rosenblum ensure the global celebration remains accessible to all fans. The NFL and Roc Nation emphasize that these artists embody the best of music and culture. Bad Bunny reveals that receiving the call from Jay-Z was a very special moment that inspired him to immediately double his workout intensity.
This Super Bowl marks the 60th anniversary of the game and is expected to draw a massive global audience on NBC and Telemundo. The halftime show follows a year of record-breaking success for Bad Bunny, including his 2025 album ‘Debí Tirar Más Fotos’ and becoming Spotify’s most-streamed artist of the year. While the setlist remains a secret, the production team notes that the focus is on a grand spectacle rather than viral rumors. This event represents a massive cultural collision of sports and pop music on the industry’s most significant entertainment stage. The show will officially kick off around 6:00 p.m. local time following the first half of the game.