Facebook has announced a major update to its Marketplace platform, introducing new social and collaborative features alongside AI-powered shopping tools designed to enhance the user experience for young adults.
The updates come as Facebook reports that one out of four young adult daily active users in the US and Canada visit Marketplace every day, primarily searching for home decor, fashion, and vehicles. The new features aim to make the shopping experience more interactive, personalized, and informative.
Collections and Collaborative Buying
Facebook is launching collections, a feature that allows users to create groups of Marketplace listings and invite friends to join. Users can save a listing, start a new collection, and choose whether to make it public or private. Collections can be shared via Feed, Messenger, WhatsApp, and other platforms.
The company is also testing collaborative buying, which enables users to invite friends to join their chat with sellers. This feature is designed to help coordinate pickup, negotiate prices, and get answers to questions together, making the buying process more social.
Personalization Through Engagement
Users can now react and comment directly on Marketplace listings, helping others learn about item quality and discover unique finds. When users like an item, Marketplace will learn their preferences and show more aligned items, creating a more personalized shopping experience.
AI-Powered Shopping Assistance
Facebook is testing AI-powered features to help users make more informed purchases. When starting a chat with a seller, users will see a “Suggested questions to ask” button. Meta AI will use details from the listing and the conversation to suggest relevant questions.
For vehicle listings, one of the top five search categories for young adults on Marketplace, the platform is testing AI-powered insights that gather information including engine options, safety ratings, transmission type, seating, cargo capacity, reviews, and price insights in one place.
Expanded Inventory and Improved Shipping
Facebook has integrated inventory from eBay and Poshmark into Marketplace, giving users more options across categories like fashion and electronics. With over 200 million fashion items listed on Facebook Marketplace in the US, fashion is the second largest category after home decor. Partner listings are marked with an icon and integrated throughout the Marketplace feed.
The platform is also rolling out an improved checkout experience for shipped purchases. Buyers will see total costs, including shipping and tax, upfront, and receive notifications as order status changes. This ensures clarity at every step and makes it easier to buy from sellers regardless of their location.
Facebook indicated that more updates to the Marketplace experience for both buyers and sellers will continue throughout 2026.