T-Mobile launched a high energy Super Bowl advertisement titled “Tell Me Why (T-Mobile’s Version)” featuring a performance by the Backstreet Boys in the center of Times Square. The boy band performs a lyrical reimagining of their 1999 hit “I Want It That Way” inside a flagship store to a crowd of cheering fans. The production includes notable appearances from actor Pierson Fodé and comedian Druski, the latter of whom appears visibly moved by the nostalgic melody.
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Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.
Contact me: eric@thatericalper.com
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