LG And will.i.am Launch xboom Buds Plus And Buds Lite

LG Electronics has reunited with nine-time Grammy winner will.i.am to introduce the latest additions to the xboom lineup: the LG xboom Buds Plus and LG xboom Buds Lite. Available now at LG.com and authorized retailers nationwide, Buds Plus retail for $179.99, while Buds Lite are priced at $69.99. The launch continues the “xboom by will.i.am” collaboration, with the artist serving as experiential architect for the brand.

Expertly tuned and approved by will.i.am, the new earbuds reflect his signature balanced warm tones and focus on immersive sound. The Buds Plus feature Active Noise Cancelling, 3D Spatial Audio, multi-point connection and up to 30 hours of total playtime, including 10 hours from the earbuds and 20 from the charging case. The UVnano+ charging case uses UV-C light to reduce bacteria on the earbud mesh, emphasizing a cleaner listening experience.

The Buds Plus also include a built-in Bluetooth transmitter for use with wired audio sources such as in-flight systems and treadmills, along with customizable EQ settings and an IPX4 water resistance rating. For everyday portability, the Buds Lite offer up to 35 hours of total playtime, 11.5 hours from the earbuds and 23.5 hours from the case, while retaining customizable EQ and IPX4 protection.

Guided by will.i.am’s belief that sound enriches experience, the expanded xboom lineup blends high-end audio performance with user-focused innovation. Both models are available now, extending LG’s commitment to delivering versatile listening solutions for music, travel and fitness.