Latin music superstar Myke Towers joins forces with Taco Bell for the brand’s latest ‘Chicken Bacon Ranch Street Chalupas’ campaign, launching today across the U.S. and Puerto Rico. His song “SUNBLOCK” drives the new national spot, blending global reggaeton energy with Taco Bell’s ongoing celebration of food and music culture.
Born and raised in Puerto Rico, Myke Towers has become one of the most influential voices in Latin music. A two-time Latin Grammy nominated artist, he has scored chart-topping hits including “Soleao,” “LALA,” “Degenere,” and “La Falda,” while ranking among the most streamed Latin artists worldwide. In 2025, he earned his sixteenth No. 1 on Billboard’s Latin Airplay chart and received the Agente de Cambio Award at Premios Juventud for his philanthropic work.
The campaign draws inspiration from a formative 2015 moment in Miami, when Towers, with just $10 in his pocket, walked to Taco Bell and was recognized by a fan for the first time. “It was part of a process. God puts you through things to see how you react. That day was my first sign, even if I couldn’t recognize it yet,” Towers shared. The story anchors the brand’s Taco Martes initiative across Latin America, the Caribbean, and Spain.
“Myke is an artist who inspires people to move, emotionally, creatively, culturally,” said Karla Patino, Chief Marketing Officer, Taco Bell LA&C. “His journey mirrors the spirit of Live Más: bold, expressive, and authentically connected to the communities we serve.” The partnership connects a global artist with a global brand in a campaign fueled by ambition and cultural pride.