Few local commercials have achieved cult status quite like the Jhoon Rhee Taekwondo “Nobody Bother Me” spot. Airing in the Metro Washington, DC area, the ad pairs martial arts bravado with a killer jingle written by Nils Lofgren, complete with the unforgettable chant, “Jhoon Rhee means might for right!” Two confident kids declare, “Nobody bothers me,” sealing its place in regional TV history. Equal parts motivational anthem and retro time capsule, the commercial remains a joyful reminder of when local advertising could punch its way into pop culture immortality.


