Global K pop phenomenon BLACKPINK become the first artist in the world to surpass 100 million YouTube subscribers. The milestone was reached at approximately 7:31 PM KST, marking the highest subscriber count ever achieved by an artist on the platform. The channel, launched June 28, 2016, reaches this historic figure nearly a decade later, underscoring the group’s sustained global momentum.
Growth accelerated with the rollout of their third mini album ‘DEADLINE.’ Since the announcement video dropped last month, the channel has added an average of 10,000 subscribers per day, reflecting intense worldwide anticipation. Subscriber count on YouTube stands as a powerful measure of fan engagement, and BLACKPINK’s numbers continue to climb even as they hold the No. 1 position among all artists globally.
The group previously became the first non English speaking act to enter the Top 5 in YouTube subscriber rankings in July 2020, later surpassing Ariana Grande, Eminem, Ed Sheeran, Marshmello and Justin Bieber. In September 2021, BLACKPINK rose to No. 1 among all artists worldwide and maintain that position. Their dominance extends to views, with 50 videos surpassing 100 million views and a cumulative 41.1 billion channel views, earning recognition from Guinness World Records as the Most Viewed Band on YouTube.
BLACKPINK release their five track mini album ‘DEADLINE’ on February 27 at 2 PM KST. The project includes title track “GO,” alongside “JUMP,” “Me and My,” “Champion,” and “Fxxxboy.” YG Entertainment states that the album captures irreversible peak moments and the most defining present chapter of BLACKPINK.