Pacific Northwest women-owned record store Musicology will join nearly 20 select record shops across the U.S. on March 8 for the “1% for WIV” campaign benefiting Women in Vinyl. The national nonprofit supports women and underrepresented voices across the vinyl industry, funding mentorship, scholarships and career development initiatives.
Owned by Rachel Gardner, a board member of Women in Vinyl, Musicology is helping drive the effort locally by donating a percentage of March 8 sales to the organization. The funds directly support DJs, producers, cutting engineers and pressing plant operators building careers across the vinyl ecosystem. The focus is direct action and long-term access.
The day will also feature live music and in-store activations at Musicology, creating space for community connection while spotlighting industry advocacy. The broader mission centers on strengthening pathways into vinyl production and leadership roles. The momentum reflects a growing national movement within independent record culture.
As a women-owned shop rooted near Seattle, Musicology continues to position itself as both a retail hub and a platform for equity within the music business. March 8 marks a coordinated effort to channel record store energy into tangible impact across the industry.