Nat Geo Kids has released a full episode of their Made in a Day series dedicated entirely to how Gibson builds their iconic Les Paul electric guitar in Nashville, Tennessee. The episode pulls back the curtain on the full production process, from high-tech machinery and skilled hand crafting to the global logistics that bring the finished instrument to stages around the world. It is already approaching a million views, and it is easy to see why.
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Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.
Contact me: eric@thatericalper.com
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