McDonald’s Just Turned the KPop Demon Hunters Rivalry Into a Fast Food Battle
The Oscar-winning film that took over streaming, playlists, and awards season is now taking over the drive-thru. McDonald’s and Netflix announced a full-scale partnership built around KPop Demon Hunters, bringing the HUNTR/X versus Saja Boys rivalry off the screen and straight to the Golden Arches starting March 31.
The collab is not a simple branded cup or a logo on a box. This is a genuine two-sided campaign that forces fans to pick a lane. The Saja Boys Breakfast Meal features a Spicy Saja McMuffin with a peppery Spicy Saja Sauce, hash browns, and a small soft drink. The HUNTR/X Meal goes all-day with 10-piece Chicken McNuggets, a medium drink, and Ramyeon McShaker Fries, a ramen-inspired creation with soy, garlic, sesame, and spice seasoning drawn directly from South Korean food culture.
Both meals come with a collectible card pack featuring a photocard of either HUNTR/X or the Saja Boys, plus a Derpy access card. Fans who scan the QR code and enter the unique code in the McDonald’s app by April 26 unlock exclusive content and a special reveal of which group wins the Battle for the Fans. The competitive mechanic is smart, it turns every meal purchase into a vote.
There is also a wildcard in the mix. The Derpy McFlurry, named after HUNTR/X’s mascot Derpy Tiger, arrives as a standalone menu item blending vanilla soft serve with berry popping pearls and wild berry sauce. It sits outside the rivalry, a dessert for fans who refuse to choose sides.
KPop Demon Hunters won two Academy Awards this year, including Best Animated Feature and Best Original Song for “Golden.” A sequel is already in development. McDonald’s previous pop culture collab, The Grinch Meal, set a single-day sales record for the company. The bar is set. March 31 is going to be busy.