The crossover nobody saw coming just dropped. Megan Thee Stallion and Nickelback have linked up for “Pickle’s Back,” an official music video built around Cheetos Flamin’ Hot Dill Pickle, and it is exactly as chaotic and committed as that sentence sounds. The video tells what it calls “thee incredible almost true story” of how Megan got her Cheetos back, and the result is the kind of branded content that actually delivers.
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Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.
Contact me: eric@thatericalper.com
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