Bruno Mars kicks off “The Romantic Tour” at Allegiant Stadium in Las Vegas on April 9, and Sanrio is along for the ride in a big way. Hello Kitty and Bruno Mars are collaborating again, this time with a full week of activations built around the tour launch, including a limited-edition merchandise collection, cafe takeovers across the city, and in-person Hello Kitty meet-and-greets on April 9 and April 11.
The Hello Kitty x Bruno Mars collection drops at a pop-up shop opening April 9 at The Shoppes at Mandalay Place, featuring co-branded tees, hoodies, hats, tote bags, water bottles, and more. The pop-up then travels to select tour stops including Glendale, Arlington, Atlanta, Detroit, Chicago, and Toronto, with more cities to be announced. Select items will also be available at the Hello Kitty Cafe in Las Vegas throughout the run.
The tour itself marks a genuinely significant moment. ‘The Romantic’ is Mars’ first solo album in a decade and his first to debut at number one on the Billboard 200. The 16-time Grammy winner has sold over 150 million records worldwide, recently became the first artist to hit 150 million monthly listeners on Spotify, and holds the highest-certified song in RIAA history with “Just the Way You Are.” “The Romantic Tour” arrives with serious momentum behind it.