Yungblud is coming to Toronto, and he’s bringing more than just a concert. The GRAMMY Award-winning British rock artist has announced an official pop-up shop running May 2-3 at 80 Atlantic in Toronto, timed to his sold-out Idols World Tour stop at Coca-Cola Coliseum on May 2. Doors open at 11 AM both days, with the official line-up beginning at 10 AM on Saturday.
The pop-up goes well beyond merch. Fans can contribute to a digital zine by writing handwritten messages on-site to be scanned and compiled, step into a phone booth installation to hear an exclusive message from the artist, and shop limited-edition Toronto-exclusive pieces alongside full tour merch including hoodies, tees, bandanas, and stickers. The first 50 customers each day receive flash tattoos as a gift with purchase, in partnership with Cult Collective, and Fox & John’s is serving up a tour snack special, a bacon sandwich with tea.
The ‘Idols’ album, released via Capitol Records/Locomotion, has surpassed 500 million total streams, with “Zombie,” his collaboration with The Smashing Pumpkins, standing as the fastest streaming solo single of his career. Earlier this year, Yungblud won Best Rock Performance at the 68th Annual GRAMMY Awards for his performance of “Changes” at Black Sabbath’s Back to the Beginning concert at Villa Park, alongside Nuno Bettencourt, Frank Bello, Adam Wakeman, and II. The North American tour is completely sold out.
The Toronto Takeover pop-up runs May 2-3 at 80 Atlantic, 11 AM to 8 PM daily, or while quantities last.