Carrie Underwood has launched HiNote, a women’s wellness brand built around the idea that taking care of yourself shouldn’t require overhauling your entire day. The brand brings together movement, nourishment, and community under one roof, with products and tools designed to fit into real life rather than compete with it.
The first product out of the gate is HiNote Everyday Energy Daily Nutrition Drink Mix. It delivers 20g of protein, including 15g of clear whey and 5g of collagen, alongside 5g of fiber, 13 fruits and vegetables, superfoods, greens, and vitamin B. No added sugar, no caffeine, and it comes together in 30 seconds. Available in three flavors, Berry Medley, Juicy Peach, and Strawberry Lemonade, it’s designed to provide sustained energy throughout the day.
“Health and wellness have always been such an important part of my life,” says Underwood. “Through my app, my own workouts, and daily conversations, I keep hearing the same heartfelt truth from women everywhere, myself included: we want to care for ourselves while still showing up for everything else our busy lives demand. That’s why I created HiNote.”
Alongside the drink mix, Underwood’s popular fitness app fit52 is evolving into HiNote Life, Powered by fit52. The app brings together guided workouts led by Underwood, simple and nutritious recipes, a food tracker, and a supportive community in one destination. It’s available now on the Apple App Store and Google Play.
Underwood has been building in this space for a while. fit52 launched in 2020 alongside her New York Times bestselling book Find Your Path. She also founded Calia by Carrie Underwood and holds an equity stake in BodyArmor sports drink. HiNote is the next step in a wellness portfolio that’s been growing steadily for years.
HiNote has also partnered with Girls on the Run International, a national nonprofit delivering after-school programs for girls in grades three to eight that combine physical activity with confidence-building and life skills development. The partnership reflects the brand’s broader commitment to empowering women and girls through movement and community.
HiNote Everyday Energy Daily Nutrition Drink Mix, single-flavor bags, variety packs, and a branded shaker bottle are available now at HiNote.com.