3 Savile Row has always been one of the most storied addresses in rock history. Now, for the first time, fans get to walk through the door. Apple Corps Ltd. has announced The Beatles at 3 Savile Row, the first-ever official Beatles fan experience, opening in London’s Mayfair district in 2027.
The building needs no introduction. It served as Apple Corps headquarters from 1968 to 1972. The band recorded ‘Let It Be’ in its basement. And on January 30, 1969, John Lennon, Paul McCartney, George Harrison, and Ringo Starr climbed five flights and played 42 minutes of music that stopped a city cold, their final public performance together.
All 7 floors of the Grade II listed mansion are part of the experience. Fans will move through never-before-seen archival material from Apple Corps’ extensive collection, rotating exhibitions, and a full recreation of the original basement studio where ‘Let It Be’ came to life.
The destination piece, literally and architecturally, is the rooftop. Apple Corps CEO Tom Greene confirmed the railings remain exactly as they were on that January afternoon in 1969. Fans will stand on the same surface where the Fab Four gave the world one last unforgettable show.
McCartney described the layout to the BBC with characteristic directness. “You go in on the ground floor, and there’s memorabilia and stuff like that,” he said. “Then you work your way up through the building, and see various things that happened here and there, until you get to the top, where you go out on the roof and pretend to be a Beatle.”
McCartney also offered a fuller statement: “It was such a trip to get back to 3 Savile Row recently and have a look around. There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready.”
Starr kept it short and kept it perfect: “Wow, it’s like coming home.”
The experience also includes a fan store for licensed Beatles merchandise. Greene framed the announcement in terms of what fans have always deserved. “Every single day, fans are taking pictures of the outside of 3 Savile Row,” he said, “but next year they can go in and explore all seven floors of the iconic building.”
A second experience is currently in development, with details coming later. A four-film Beatles cinematic event directed by Sam Mendes, starring Harris Dickinson, Barry Keoghan, Paul Mescal, and Joseph Quinn, arrives in April 2028 through Sony Pictures. The Savile Row experience will open well before cameras roll on that one.
Fans can register now at the official Beatles website for ticketing updates and first access to news as it drops.