In 2021, Zara Larsson brought her catalog to Stockholm’s Berwaldhallen with the Swedish Radio Symphony Orchestra under conductor Hans Ek, who reimagined her pop anthems with full orchestral arrangements and described the experience as unlocking the “hereditary melancholy” beneath the surface of her music. Broadcast on Swedish national radio and television, the performance placed Larsson’s voice against a rich, dynamic backdrop that shifted the emotional weight of familiar songs entirely.
Follow us on Instagram @thatericalper
Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.
Contact me: eric@thatericalper.com
© Copyright - That Eric Alper
