Blackpink has made history. The K-pop supergroup became the first artist in the world to surpass 100 million YouTube subscribers, crossing the milestone at approximately 7:31 pm KST, roughly 9 years and 8 months after their channel launched on June 28, 2016. No artist has ever reached this number before.
The timing is significant. Subscriber growth accelerated sharply after promotions began for ‘Deadline,’ their third mini album, which is out now. Since the album announcement video dropped, the channel gained an average of 10,000 new subscribers per day, reflecting the scale of global anticipation the group continues to generate even years into their dominance.
The numbers behind Blackpink’s YouTube presence are staggering across every metric. Their official channel has accumulated 41.1 billion cumulative views. They’ve produced 50 videos with over 100 million views each. Guinness World Records has officially recognized them as the “Most Viewed Band on YouTube,” a title that now sits alongside this new subscriber record.
The trajectory to 100 million is worth noting. In July 2020, Blackpink became the first non-English-speaking artist to enter the Top 5 in YouTube subscriber rankings. They subsequently surpassed Ariana Grande, Eminem, Ed Sheeran, Marshmello, and Justin Bieber before reaching No. 1 among all artists worldwide in September 2021, a position they’ve held ever since.
‘Deadline,’ their third mini album, is out now and contains 5 tracks: title track “Go,” pre-release single “Jump,” “Me and My,” “Champion,” and “Fxxxboy.” The album’s arrival alongside this historic milestone marks one of the most significant moments in Blackpink’s already record-breaking career.
100 million subscribers. First ever. The record belongs to Blackpink.