Live Nation is doubling down on one of South America’s biggest music markets. The company announced a strategic partnership with Dale Play to keep expanding live Spanish-language music in Argentina and to back the development of Latin and regional artists. As part of the deal, Live Nation acquires a majority stake in Dale Play Live.
Dale Play founder and CEO Federico Lauria stays on to lead the company’s creative and strategic direction, continuing to develop Latin artists and Spanish-language content across global markets. The move pairs Live Nation’s international muscle with Dale Play’s local artist development and deep cultural ties to a new generation of artists and audiences.
The partnership builds on Live Nation’s existing footprint in the country. DF Entertainment, its long-standing Argentine partner, keeps a central role in growing international live music events there, while Dale Play focuses on Spanish-language artists and homegrown content.
Both sides framed the deal as a launchpad. “Buenos Aires is the second largest music market in South America and a priority for Live Nation,” said Michael Rapino, president and CEO of Live Nation Entertainment, calling Dale Play a complement to the DF Entertainment partnership and a boost to Spanish-language music worldwide. Lauria pointed to the bigger vision. “Dale Play was founded with the vision of supporting artists and building a platform that empowers them to grow locally and globally,” he said. “Being partners with Live Nation represents a tremendous opportunity to continue expanding artists from Argentina and Latin America to the world.”