Unboxing videos aren’t really new, but a video of the band (or brand) itself doing it? That’s pretty rare. Watch James Hetfield as he takes his first look at the Remastered Deluxe Box Set of Master of Puppets.
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Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.
Contact me: eric@thatericalper.com
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