1-Minute Tips For PR Archives - Page 2 of 28

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

1-Minute Tips For PR

What Makes A Great Interview Guest From A Publicist’s Perspective

Why Consistency Builds More Press Than One Big Moment

What Really Happens When A Publicist Hits Send

Why Your Story Matters More Than Your Stream Count

How To Be The Kind Of Artist Journalists Want To Work With Again

5 Of The Biggest Media Mistakes Artists Make Before An Interview

Why Timing (Sometimes) Matters More Than Talent In Music Publicity

What Journalists Actually Look For When Deciding Who To Interview

7 Fun And Friendly Tips To Nail Your First Zoom Media Interview As An Indie Artist

3 Smart 3-Month Release Plans Every Independent Artist Can Use to Build Momentum

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