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1-Minute Tips For PR

5 Ways to Make Your EPK Stand Out to Bookers and Blogs
1-Minute Tips For PR

5 Ways to Make Your EPK Stand Out to Bookers and Blogs

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Album Launch Promotional Calendar
1-Minute Tips For PR

Album Launch Promotional Calendar

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The Joyful Ritual of Vocal Warm-Ups: How Musicians Tune Their Greatest Instrument
1-Minute Tips For PR

The Joyful Ritual of Vocal Warm-Ups: How Musicians Tune Their Greatest Instrument

Eric Alper -
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Why Today’s Concerts Are Built for Instagram – and Why That’s a Win for Everyone
1-Minute Tips For PR

Why Today’s Concerts Are Built for Instagram – and Why That’s a Win for Everyone

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Why Skip Rates Matter More Than Streams in Today’s Music Industry
1-Minute Tips For PR

Why Skip Rates Matter More Than Streams in Today’s Music Industry

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How One-Second Intros Became the Streaming Survival Tactic You Need to Know About
1-Minute Tips For PR

How One-Second Intros Became the Streaming Survival Tactic You Need to Know About

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5 Essential Nutrition Strategies for Musicians on Tour
1-Minute Tips For PR

5 Essential Nutrition Strategies for Musicians on Tour

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Eat. Stretch. Breathe. The Ultimate Self-Care Guide for Musicians
1-Minute Tips For PR

Eat. Stretch. Breathe. The Ultimate Self-Care Guide for Musicians

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10 Tips for Staying Motivated When Nothing’s Going Viral
1-Minute Tips For PR

10 Tips for Staying Motivated When Nothing’s Going Viral

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10 Tips for Building Momentum Before a Tour
1-Minute Tips For PR

10 Tips for Building Momentum Before a Tour

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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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