Spotify is expanding its music videos in beta to Premium users across the U.S. and Canada, bringing fans closer to the music they love and enhancing the listening experience. Music videos have historically done much more than just accompany a song, shaping culture, style, and conversation. Now, millions more listeners in these regions will gain access to an initial, curated catalog of official music videos, including studio versions, live performances, and covers. While the video catalog is limited during this beta phase, Spotify assures fans that availability will grow quickly in the coming months, offering more visual content that a recent Burson survey found over 70% of users believe will enhance their experience.
This expansion means music videos now join a powerful suite of visual features on Spotify—such as Countdown Pages, Canvas, and Clips—that are designed to help artists connect with their fanbases. Spotify’s data shows that when fans engage with an artist’s music video, they are more likely to dive deeper into that artist’s world. Specifically, users are 34% more likely to stream a track again, and 24% more likely to save or share it in the following week after discovering a video. This effect is particularly strong among “super listeners,” who go on to actively stream the artist 85% more in the next month, on average, proving that music videos are a powerful way to build and deepen fandom.
Premium subscribers in the U.S. and Canada can begin exploring the limited initial catalog right away, featuring artists like Ariana Grande, BABYMONSTER, Tyler Childers, and Carín León. To start watching, users simply open Spotify on their TV, desktop, iOS, or Android device, select a supported track, and tap “Switch to video.” The music video will start playing instantly where the song left off. To return to background listening, users simply press “Switch to audio,” or turn their mobile device to landscape for a full-screen video experience.
Users can easily discover more music videos, including live and cover versions, by exploring the Related Music Videos section beneath the player, visiting an artist’s profile under the Music tab, or checking out genre and era-specific playlists such as 90s Video Hits and Hip-Hop Throwbacks. With this launch, Spotify continues to support artists in sharing the full world of their artistry beyond just their sound. The music video feature will be available to all Premium subscribers in the U.S. and Canada by the end of the month.

