In a lively segment from the 1983 CBC Television special “Anne Murray’s Caribbean Cruise,” fitness icon Richard Simmons leads a large group in an exuberant dance number. With his trademark enthusiasm and infectious energy, Simmons transforms the cruise ship’s deck into a vibrant dance floor, captivating the audience and participants alike. This delightful performance not only showcases Simmons’ unparalleled ability to motivate and entertain but also adds a burst of fun to Anne Murray’s star-studded special. For fans of 80s television and fitness enthusiasts, this rare footage is a joyful reminder of Richard Simmons’ enduring charisma and the era’s love for spirited group activities.
The World’s Great Drummers Salute Ringo Starr
Watch as among the world’s greatest drummers, including Dave Grohl and Taylor Hawkins of the Foo Fighters, Stewart Copeland of the Police, Questlove of the Roots, Tré Cool of Green Day, Max Weinberg of Bruce Springsteen and the E Street Band, and Chad Smith of the Red Hot Chili Peppers, all salute Ringo Starr from behind his famous Ludwig kit, now on exhibit at the Rock and Roll Hall of Fame in Cleveland!
Rare Footage Surfaces of The Smiths’ Second Ever Concert in 1983 at Hacienda Manchester
Unearthed rare footage reveals The Smiths’ second ever concert on January 25, 1983, at the iconic Hacienda in Manchester. This historic performance captures the band in their early days, showcasing the raw energy and unique sound that would soon make them legends of the indie music scene. The video offers a fascinating glimpse into the formative moments of The Smiths’ career, with Morrissey’s distinctive vocals and Johnny Marr’s innovative guitar work hinting at the greatness to come.
Revisit the Glory Days of Heavy Metal with Dee Snider’s MTV 1985 Special “Heavy Metal Mania”
Travel back to the electrifying era of the mid-80s with “MTV Dee Snider’s Heavy Metal Mania” in 1985, a must-see video for any heavy metal enthusiast. Hosted by the charismatic frontman of Twisted Sister, Dee Snider, this show captures the raw energy and rebellious spirit of the heavy metal scene.
Rare Documentary Reveals Brian Eno’s Creative Process in 1989 Documentary “Imaginary Landscapes”
“Imaginary Landscapes” from 1989 is a rare and captivating documentary that delves into the innovative creative process of legendary musician and producer Brian Eno. This late 80s gem offers an intimate look at Eno’s artistic philosophy and his groundbreaking approach to music and sound design. Through insightful interviews and behind-the-scenes footage, viewers gain an understanding of how Eno’s visionary techniques have shaped the landscape of modern music. For fans and aspiring artists alike, this documentary provides a unique opportunity to explore the mind of one of the most influential figures in contemporary music.
Behind-The-Scenes Footage Of Tom Petty, Lenny Kravitz, Elvis Costello, Keith Richards and Mick Jagger Recording for The Simpsons’ “How I Spent My Strummer Vacation”
A rare behind-the-scenes footage of “The Simpsons” captures rock legends Tom Petty, Lenny Kravitz, Elvis Costello, Keith Richards, and Mick Jagger recording their voices for the 2002 episode “How I Spent My Strummer Vacation.” The video offers a fascinating glimpse into the collaborative process, showcasing the musicians’ enthusiasm and humor as they bring their animated counterparts to life. Fans of both “The Simpsons” and rock music will be thrilled to see these iconic stars stepping into the recording booth, adding their unique flair to the beloved series. This episode remains a standout, not only for its hilarious storyline but also for its extraordinary guest appearances.
My Next Read: “Electronic Dance Music: From Deviant Subculture to Culture Industry” by Christopher T. Conner and David R. Dickens
Electronic Dance Music: From Deviant Subculture to Culture Industry explores the subculture’s emergence as a deviant subculture. This text analyzes how industry professionals, fans, and public officials helped usher in a new age of EDM, arguing that while the defining features of the subculture made it attractive, they also laid the foundations for outsiders to commodify the movement as a culture industry. Conner and Dickens explore the concept of “commodified resistance” as the mechanism by which the movement’s politically dissident features were removed and its place as a multi-billion-dollar industry made possible. Ultimately, this text advocates the continued utility of the culture industry thesis through an empirical analysis of the EDM subculture.
You HAVE To See This – Michael Winslow does ‘Whole Lotta Love’ by Led Zeppelin
Michael Winslow, the legendary vocal artist and comedian known for his extraordinary ability to produce sound effects using only his voice, delivers an astounding rendition of Led Zeppelin’s iconic song “Whole Lotta Love.” With his unparalleled vocal talent, Winslow mimics the electric guitar riffs, bass lines, and even the powerful vocals of Robert Plant, capturing the essence of the classic rock anthem. His performance is a mesmerizing blend of musical mastery and comedic genius, showcasing his unique talent in an unforgettable way. Whether you’re a Led Zeppelin fan or just someone who appreciates incredible vocal skills, this is a must-see performance that will leave you in awe.
Photo Gallery: Halestorm with I Prevail, Hollywood Undead and Fit For A King at Toronto’s Budweiser Stage
All photos by Mini’s Memories. You can contact her through Instagram or X.
Video-Centric Advertising Strategies To Engage Audiences and Have Great Results
By Mitch Rice
Different ad platforms provide unique opportunities for marketers looking to reach their target audience. It’s not just a fashion trend but an effective tool that can engage the audience and convert views into sales. However, to succeed, marketers need to master several strategies.
The importance of a creative approach
Video-centric advertising is not only about its visual aspect but also about the way it presents content. A video ad that does not leave a response from the viewer can be considered a bad investment. Therefore, the key to success lies in creativity.
A creative approach to video advertising means creating unique, memorable content that evokes an emotional response from the viewer. It can be humor, an unexpected twist, an emotional story, or even a visual masterpiece, all made more effective with the added security and seamless access to global content provided by iProVPN.Recommendations from Ben Jones
Ben Jones, the international director of Creative Works at Google, believes that success in video advertising lies in the ability to reject the usual stereotypes. Instead of following the usual templates, Ben Jones recommends:
- Watch trends. Study popular video content to understand what’s trending right now.
- Experiment with formats. Don’t be afraid to use new video or animation formats.
- Interact with the audience. Create content that motivates viewers to interact with your brand.
Don’t forget about the tools that will help you to effectively create videos. For example, Simpleshow can help you create explainer videos in several hours.
How can DSP for programmatic advertising boost your video-centric ad campaign?
Video-centric advertising combined with DSP for programmatic advertising offers a potent cocktail of engagement and precision. By leveraging DSP, advertisers can efficiently target audiences based on various parameters, ensuring that video content reaches the right eye at the right time. The synergy of thoughtful video-centric ad strategy and DSP amplifies the impact of video ads, enhancing brand awareness and fostering deeper connections with consumers.
Through real-time bidding and advanced algorithms, DSPs optimize ad placements across multiple channels and devices, maximizing reach and conversion rates. This fusion of video-centric content and DSP technology not only streamlines the advertising process but also enhances ROI by delivering personalized, compelling messages to the audiences.
An example of a successful creative video-centric advertising strategy
Burger King`s advertising campaign caused a wide response by showing a not-at-all-appetizing burger that spoils within 34 days. This frank approach was used to emphasize the absence of preservatives in Burger King products. The campaign has been a successful rebranding tactic for the company which is slowly gaining traction in the fast-food burger sector.
ABCD principle: the key to an effective video-centric advertising strategy
Creating an ad that stands out among the many other videos requires following certain principles. One of these principles is ABCD, which helps marketers create content that engages viewers and encourages them to take action.
A (Attract): grab attention right away
The first few seconds of an ad are critical. If you fail to grab the viewer’s attention immediately, they may skip your video. Getting attention with a massive discount code can also help to get the initial attention.
Example: Mountain Dew’s “As Good As The Original”. This video ad immediately grabs attention with its bright colors and dynamic music.
B (Brand): integrate the brand in a simple and natural way
Viewers should be able to easily identify your brand in the ad, but it shouldn’t look intrusive.
Example: Coca-Cola’s “Open Like Never Before”. The Coca-Cola logo and their style are present in the ad, but they are integrated naturally.
C (Connect): interaction with the viewer’s emotions
The ad should evoke an emotional response from the viewer, whether it’s joy, laughter, sadness, or nostalgia. Including conference photography that can deepen the emotional connection by showing real-time engagement and reactions.
Example: Google’s “Loretta”. This ad evokes deep emotions by telling a story about old age and memories.
D (Direct): clear call to action (CTA)
After watching the ad, the viewer should know what is expected of them. It could be buying a product, browsing a website, or subscribing to a channel.
Example: Spotify’s “Music for Every Mood”. The call to action at the end of the ad clearly indicates that viewers should download the Spotify app.
By following the ABCD principle, marketers can create effective and emotionally engaging video-centric ad strategies.
Personalization and hyperlocal approach
Personalization in a video-centric advertising strategy means creating videos that resonate with your target audience’s individual interests, preferences, and needs.
Spotify’s Wrapped Campaign uses user data to create personalized videos that summarize their music preferences throughout the year.
Hyperlocal advertising focuses on creating ads that reflect consumers’ local characteristics, culture, or needs in a particular region.
Coca-Cola is known for its innovative advertising campaigns, including the hyperlocal advertising developed by McCann Worldgroup India. This ad differs from the traditional Coca-Cola commercials we are used to seeing. It is filled with local Indian colors and flavors and shows the journey of a young woman living in a small town. Everything in the ad, from the colors to the settings, has an authentic Indian character.
This ad is part of Coca-Cola’s strategy to focus on a hyperlocal approach, tailoring its advertising campaigns to local markets to increase their resonance with local consumers.