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Elton John Reaches Milestone EGOT Status After Monumental Win At The 2024 Emmy Awards

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World-renowned global superstar Elton John joined Hollywood’s elite group of EGOT winners after securing the EMMY Award for Outstanding Variety Special (Live) for his 2022 Disney+ special “Elton John Live: Farewell from Dodger Stadium.”

Elton John said, “I am incredibly humbled to be joining the unbelievably talented group of EGOT winners tonight. The journey to this moment has been filled with passion, dedication, and the unwavering support of my fans all around the world. Tonight is a testament to the power of the arts and the joy that it brings to all our lives. Thank you to everyone who has supported me throughout my career, I am incredibly grateful.”

The three-hour, historic, live-streamed concert event from Disney Branded Television and produced by Fulwell 73 and Rocket Entertainment gave Disney+ audiences a front-row seat to his electrifying and legendary performance as he bid farewell to North America. Heralded as one of the greatest send-offs of all time, artists, entertainers, and special guests, along with a packed stadium of fans and admirers worldwide, celebrated the music legend’s epic full-circle moment at Dodger Stadium, paying tribute to his 1975 performance that cemented his global success.

Having previously won two Academy Awards for Best Original Song for Rocketman’s [“I’m Gonna] Love Me Again” and The Lion King’s “Can You Feel The Love Tonight,” a Tony Award for Best Original Score for Aida and six GRAMMY Awards throughout his career, including the GRAMMY Legend Award, Elton John joins the exclusive circle of only 24 stars who have achieved Hollywood’s highest honour.

Afropop Sensation ADEOLUWA Unveils Cinematic New Single ‘4,5,6’ From Upcoming King Of Detours EP

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Bubbling under Nigerian-born, Regina, Saskatchewan-grown Afropop singer ADEOLUWA returns with cinematic new single “4,5,6.”  Defined by a sleek guitar riff and heartfelt lyricism, “4,5,6” is an ultrasmooth ballad in the same irresistible love-struck vein of early 2000s R&B with his upcoming King Of Detours EP.

Influenced by a wide variety of artists ranging from Tina Turner to Adekunle Gold to Stevie Wonder, ADEOLUWA refers to his unique, genre-bending sound as experimental Afro-fusion. The result is a musical style that transcends borders and a deeply personal, high energy stage presence that’s earned him the nickname “The Greatest Showman” within the DIY Saskatchewan scene.

2019 saw the artist release his vibrant debut LP, After Bells and Whistles alongside a captivating docuseries #DiscoverTheABAWAlbum, where he chronicled the making of the project. That same year, ADEOLUWA’s electric single “Escape” served as the opening act at the Saskatchewan Music Awards, catching the attention of numerous radio stations in and around the area.  Since then, he’s continued to build on that momentum, releasing 3 EPs, a live album, and a string of collaborations with fellow Canadian acts, as well as a stint as a vocalist for local Regina band People of the Sun.

These efforts have elevated his status as a rising star to watch, and his work has recently been hailed by the likes of CBC, Range Magazine, Pulse Music Journal, The Native Mag, and 49th Street. An impressive resume of live performances already under his belt, including a headlining set at the SaskMusic Winter Showcase (he has 5 nominations from the SaskMusic Awards, including a nomination for the very first AfroBeats Award Artist of the year category) and an appearance at Breakout West 2023, the artist is making waves as one of 2024’s must-listen up-and-coming acts, recognized by getting added on Spotify’s official New Music Friday playlist.

Now, with EP The King of Detours on the way, ADEOLUWA is ready to catapult his career to new heights. Born from the trials and tribulations that plagued what he says was one of the hardest periods of his life, the singer turned inward and leaned on his faith to cope with the immigration difficulties, career struggles, and personal heartbreak that he was going through at the time. “4, 5, 6,” an emotional track about love and loss, is one of the EP’s standouts — and a great teaser for what listeners can expect to hear on the rest of the project.

“The EP is called The King of Detours because last year was not what I planned, and I made many detours on my way and ended up with this beautiful record,” the artist explains. “‘4, 5,6’ is the perfect introduction to the project because it begins in the middle of a time of confusion and directionless transition.”

“4, 5,6” is out January 12th and will be available wherever you stream music. “I hope this story resonates with everyone who listens, and they listen to every word,” ADEOLUWA says. With a song that puts the artist’s magnetic storytelling abilities, silky vocals, and keen talent for addictive choruses on full display — it’s hard to do anything but.

Caroline Cotto’s First Full Album Bayou Sun is a Bluesy, Soulful Tapestry of Self-Discovery

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Fiery blues, rock and soul songstress Caroline Cotto’s first full album is a musical tribute to her quest for her own individual truth. Before landing permanently in her now home of New Orleans, she spent years soaking up experiences while living in New York, Paris and London, walking the same inspirational paths of her artistic influences, writing her own music and poetry, and playing in downtown bars and clubs. Her album Bayou Sun, out now, is Cotto’s own stunning autobiography, with each track divulging crucial weaves that have formed her life tapestry of faith, love, and self-understanding.

Cotto’s track “Young Girl in the City” takes us to the start of her journey which began in New York City, a city Cotto refers to as the first love of her life. “I wanted to capture the rhythm of New York in my song,” she explains. “I see myself vividly walking up and down the avenue with desire in my soul to make a name for myself in the world. I feel the grit of the sidewalk and footsteps of my heroes. I see the young girl with a guitar performing in cafes rambling through the night with love and passion.”

Her success in musically seizing the sound of New York in “Young Girl in the City” is delightfully enchanting, as pounding heart drum beats from Country Hall of Fame drummer Eddie Bayers seem to thrust our senses directly into the routine of Manhattan’s bustling streets and sidewalks. Ronnie Eades’ – the co-founder of the Muscle Shoals Horns Section – saxophone then provides the illusion of scurrying taxi cabs, as Nelson Blanchard’s piano suggests varying conversations and crowded movements. Cotto’s guitar and soulful voice soon lure us in further with the lyrics “Paint my pain into a starry night/I know, the stars ain’t a dime/But dreams are better in moonlight,” reassuring us that any painful learning experiences here have only made her dreams grow clearer and stronger. As she continues on singing “Radio blasts, I’m free at last/All my tears slip through the sidewalk cracks,” we are made confident that music is the outlet that makes her pain disappear, before she leaves us with the hopeful lines “But I’ll find my way/I’ll find my way/I’ll find my way.”

Cotto is also quick to mention that both “Young Girl in the City’s co-producer, David Hyde plays bass on the song, and “Mystery Ride,” another track from her album, were inspired by Bruce Springsteen’s Born to Run album. “His adventures of rock ‘n’ roll and romance in New Jersey captured my heart” she explains. “I love how Springsteen captures the magic of one night in his music.” Much like “Young Girl in the City”, “Mystery Ride” bursts musically with the excitement of endless possibility and wonder, though this time we are jolted into a shared adventure with someone we love and adore, while Cotto’s lyrics rouse “I see love written on the wind tonight/As we go down and down and down this/Mystery Ride.”

Cotto states that she has a curiosity not only for the capacity of love in the human soul, but also that of suffering. As we head toward the end of the album we hear Caroline Cotto’s solid musical versatility stretched and showcased even further in her track “Awake to Love”, a song that integrates bouncy reggae undertones and saxophone with deeply powerful and provocative lyrics such as “God bless the innocent/They learn from lies/Man throws bombs/In a child’s eyes/Hate grows when one’s asleep/Awake to love on the city streets.” Cotto addresses the heartbreak that innocent people often end up adjusting themselves due to evil, and that those who close their eyes to violence contribute to a growth of hatred. “‘Awake to Love’ is my song for the world,” she explains. “I remember myself in Audubon Park in New Orleans with my pen and paper looking at my reflection in the water and reflecting on the state of the world. ‘Awake to Love’ is my message to the global consciousness that Love is always the answer in any situation, especially in the face of war and destruction.”

Cotto insists that she has learned from her years of travel and through making this album that faith, daydreaming, and love are her greatest powers. “I daydreamed how I wanted my life to be every day until it was. I still have flashes of that young girl with a guitar and suitcase in hand going into the depths of the unknown riding the path into the Bayou Sun.”

JAXXEE’s Authentic Soul Shines in ‘so tired’: A Captivating Anthem of Weariness and Resilience

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Infusing a soulful sound with unfiltered authenticity, singer-songwriter JAXXEE, returns with a striking new single that promises to capture the hearts and souls of listeners. Her newest single, “so tired”, is a beautiful anthem that chronicles the chaos of weariness and resilience.

“so tired” delves into the universal experience of late-night self-reflection, capturing the exhaustion from the feeling of inadequacy. Born from a moment of inspiration during a car ride, JAXXEE questions the balance between strength and vulnerability, the authenticity of appearances in a social media-driven world, and the emotional turbulence of self-doubt. The production elevates the song with a soulful Americana style with JAXXEE and producer, Neil James Cooke-Dallin, opting for a live sound, raw and filled with the sound of a live band.

“so tired” is a testament to JAXXEE’s versatility as an artist. Seamlessly blending genres, she navigates effortlessly from the energetic stages of blues and soul to the introspective realms of this soul-stirring ballad. Additionally, the lyrics serve as a poignant exploration of self-doubt, and the internal battle between strength and vulnerability highlights JAXXEE’s lyrical prowess. Lines like “If I falter, do I fade” and “All these thoughts, they replay in my mind, over and over again” provide listeners with a window into the artist’s introspective journey.

JAXXEE’s music clearly reflects her self-trained musical background and a commitment to singing from a place deep within her soul. Her career in music has been greatly inspired by her personal story, including a transformative kidney donation, her tracks embody sincerity and emotional depth.

Global Sound Reinforcement Market Outlook 2023-2028 – Compound Annual Growth of 4.19% During 2022-2028

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The “Sound Reinforcement Market – Global Outlook & Forecast 2023-2028” report has been added to  ResearchAndMarkets.com’s offering.

The global sound reinforcement market is expected to grow at a CAGR of 4.19% from 2022-2028.

Educational institutes are becoming one of the key end-users of pro AV solutions worldwide. Modern-day university campuses driven by technological advancements are revolutionizing. Smart campuses use wireless technology and IoT to promote interconnectedness in various university campuses. Globally, there is a push toward smart campuses and the consequent need for more engaging, immersive, and interactive learning. Various sound reinforcement equipment, such as microphones and speakers, are becoming an integral part of university campuses.

Sound reinforcement equipment, lighting systems, and the associated pro-AV systems and solutions are the heart and soul of the live music industry globally. Recently, the world has been witnessing a spurt in the growth of live music concerts and events. The primary reason behind this growth is the revenue generation for artists who see live music concerts as a primary source of their income. An increasing corporate sponsorship for music tours, venues, and events also contributes to the sound reinforcement market growth. Further, attendance at such concerts is increasing exponentially as the audience can witness and experience their favorite artists performing on the stage.

The sound reinforcement market growth, especially in the U.S., is expected to be hampered during the forecast period due to the revised auction of spectrum bands by the Federal Communications Commission (FCC). The industry faces uncertainty over the reallocation of the 600 MHz service band, primarily used by several wireless microphones.

North America held the largest global sound reinforcement market share, accounting for over 34% in revenue. Factors such as the high spending power of the millennials and boomers, growing participation in music festivals, increased adoption of smartphones, inclination toward new technology, and high urbanization are driving the industry growth in North America.

The U.S. is the region’s leading market for sound reinforcement systems and solutions. Millennials majorly drive the market and can be termed a digital generation. They are tech-savvy, and most of them are addicted to their smartphones. Moreover, concert organizers have been working hard to promote the ideology of concerts and live performances among millennials in the U.S. who have been showing little interest in attending concerts. Companies like Live Nation have successfully carried out such promotions to connect millennials to the live performance industry.

The global sound reinforcement market is highly fragmented, with many local and international players. The key market players compete in various rounds, such as introducing new products, technology, and online presence. The growth of vendors in the market also depends on market conditions, technological innovations, and industry development.

Some prominent global sound reinforcement market companies include Audio-Technica, Bose, HARMAN International (Samsung), MUSIC Tribe, Sennheiser, Shure, Sony, and Yamaha. Further, the adoption rate of pro AV solutions, including sound reinforcement systems, among end-users worldwide has been impressive. Due to increased demand, the industry has witnessed the entry of several new vendors. The competition among these companies has intensified, leading to the introduction of many innovative and advanced solutions in the market.

Ellie Goulding Receives The Perfect World Foundation’s Honorary Conservation Award

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Ellie Goulding has been announced as this year’s recipient of The Perfect World Foundation Award, following in the footsteps of previous recipients such as Sir David Attenborough, Dr. Jane Goodall, and HSH Prince Albert II of Monaco. This prestigious conservation award, presented annually by the wildlife and nature organization The Perfect World Foundation, honors individuals who have significantly contributed to the preservation of the planet’s wildlife and nature. The award ceremony is set to take place on September 5 in Gothenburg, graced by the presence of Sarah, Duchess of York, who will present the award to Ellie Goulding.

With over 18 million albums and 140 million singles sold globally, resulting in 23 billion streams, Ellie Goulding has leveraged her significant social media presence of over 50 million followers combined to champion environmental causes. Her role as a Global Goodwill Ambassador for the United Nations Environment Programme (UNEP) and her active participation in major environmental summits, including three COPs, underscore her commitment to these issues.

Ellie Goulding’s passionate environmental activism has been formally acknowledged by The Perfect World Foundation with the announcement as the recipient of one of the world’s most prestigious conservation awards, The Perfect World Foundation Award. The award is given annually to recognize a prominent individual for their significant contributions to conservation efforts and raising global awareness about the critical need to protect our planet’s wildlife, environment, and biodiversity. Ellie Goulding, the 11th recipient of this award, joins an esteemed group of past recipients including Sir David Attenborough, Dr. Jane Goodall, and HSH Prince Albert II of Monaco.

Upon being honored as this year’s recipient of the award, Ellie Goulding will also be named as The Conservationist of the Year 2024. In a video accepting the award, Goulding expressed her humility, saying, “I don’t feel like I deserve it, but I will continue to do everything I can. The wildlife and biodiversity of this planet are under threat, with over 1 million species at the brink of extinction.”

Ragnhild Jacobsson, CEO and co-founder of The Perfect World Foundation, praised Goulding’s efforts: “Ellie Goulding is a respected force as a climate and nature champion. Her inspirational efforts to mobilize the youth in saving our planet’s biological diversity are admirable. We are proud to honor her as this year’s recipient.”

The award ceremony, scheduled for September 5 in Gothenburg, promises to be an event featuring celebrities, philanthropists, and conservationists gathering to celebrate Goulding’s philanthropy and raise awareness for global conservation efforts. Sarah, Duchess of York and global ambassador for The Perfect World Foundation, will present the award.

Ellie Goulding is passionate about reducing her own industry’s carbon and resource footprint and has worked hard to remove single use plastic from physical album releases and merchandise. Her last UK tour was carbon neutral and she is continuing to set standards for decarbonisation and eco messaging in the music industry. She frequently incentivises eco action for her fans and believes strongly that everyone should be invited to choose a future on a healthy planet. ‘The climate and nature crisis is very serious,’ says Ellie, ‘but doom and gloom doesn’t work. We have solutions, ingenuity, community and enthusiasm. I believe in positive action and in doing what you can right now’.

Established in Sweden in the early 2000s, The Perfect World Foundation focuses on supporting wildlife and nature in crisis and preserving local and global biodiversity. The organization actively spreads knowledge through various events and creates conditions for driving its own initiatives, as well as supporting a number of independent grassroots projects around the world.

Dolby Showcases the Growing Reach of Dolby Vision and Dolby Atmos at CES 2024

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Dolby Laboratories, a leader in immersive entertainment experiences, yesterday kicked off the start of the 2024 Consumer Electronics Show (CES). Throughout the week, Dolby will showcase Dolby Vision and Dolby Atmos’ growing industry leadership; new and expanded collaborations with leading automotive manufacturers, consumer electronics brands, and service providers; and the company’s newest innovations such as Dolby Atmos FlexConnect.

“Dolby experiences are fueling consumer obsession for best-in-class audio and video quality,” said John Couling, Senior Vice President of Entertainment, Dolby Laboratories. “As we continue our unrelenting journey to bring Dolby Vision and Dolby Atmos to more devices and content, we are also focused on making Dolby experiences even more accessible through new innovations like Dolby Atmos FlexConnect.”

On Tuesday, Mercedes-Benz, Audible, and Amazon Music, unveiled a unique collaboration to bring Audible and Amazon Music’s prestigious catalog of music and immersive stories available in Dolby Atmos to Mercedes-Benz customers. This will encompass a robust and rapidly expanding catalog of music alongside Audible’s collection of titles available in Dolby Atmos, which includes many of the provider’s most enjoyed originals. The Amazon Music app with Dolby Atmos is now available in select Mercedes-Benz vehicles, and the Audible app will be coming later this year to vehicles featuring both the optional Burmester 4D and 3D sound systems and the latest MBUX generation.

Dolby is also collaborating with Lotus on the performance car company’s first CES appearance. Guests of Dolby’s in-person CES activation at Dolby House, the hub of Dolby CES activities, are invited to preview the new Lotus Eletre hyper-SUV and experience its groundbreaking Dolby Atmos-enabled sound system. Lotus began customer deliveries of Eletre during 2023, and the car will arrive in North America later this year.

Following consumer demand for more immersive in-car audio experiences, there are now over 10 auto manufacturers around the globe – including both Mercedes-Benz and Lotus – that have started shipping, or announced plans for, vehicles supporting Dolby Atmos.

Dolby Atmos FlexConnect now embraced by two of the world’s leading global TV brands 
On Monday, Hisense announced that it will support Dolby Atmos FlexConnect. Dolby Atmos FlexConnect unlocks the incredible experience of Dolby Atmos through the ability to seamlessly pair accessory wireless speakers with your TV’s sound system while providing the flexibility to place each speaker anywhere you choose. Once connected, the system intelligently optimizes your Dolby Atmos experience for any room layout and speaker setup – transforming any seat into the best seat in the house.

The news follows TCL’s announcement in late 2023 that it would integrate Dolby Atmos FlexConnect into upcoming TV models. MediaTek, one of the world’s leading semiconductor companies, also recently announced that Dolby Atmos FlexConnect would be supported in its Pentonic smart TV platform. Available in MediaTek’s Pentonic and Filogic chipsets, the integration provides a turnkey solution for manufacturers seeking to implement Dolby Atmos FlexConnect powered by a high performance and reliable wireless platform.

At CES, Dolby will also preview an expanded palette of deployment options for Dolby Atmos FlexConnect such as new setup methods and how the system can evolve to work with next-generation wireless protocols.

Two of the world’s leading PC gaming monitor manufacturers will support Dolby Vision
Alienware and ASUS announced their first gaming PC monitors to support Dolby Vision. Dolby Vision will be included on the Alienware 32 4K QD-OLED Gaming Monitor (AW3225QF) and ASUS’ ROG Swift OLED PG32UCDM.

This marks a first for Dolby Vision with two of the world’s leading PC manufacturers now integrating Dolby Vision into upcoming gaming monitors. With Dolby Vision, customers will unlock incredible picture quality across a wide range of entertainment. This includes gaming in Dolby Vision, which delivers an astonishing and more realistic image filled with incredible brightness, wider contrast, more vivid colors, and crisper detail when enjoying compatible games.

Dell also announced its latest XPS laptops will offer the combined Dolby Vision and Dolby Atmos experience.

Podcast Market Size To Grow By USD 15.70 Billion From 2023 To 2028

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The podcast market is estimated to grow by USD 15.70 billion from 2023 to 2028, growing at a CAGR of 29.08%. The podcast market is fragmented owing to the presence of many global and regional companies. A few prominent companies that offer podcast market are Amazon.com Inc., Alphabet Inc., Acast, Apple Inc., Audacy Inc., Audioboom Group Plc, Automattic Inc., Blubrry Podcasting, Buzzsprout, Castbox, Castos Inc., iHeartMedia Inc., Liberated Syndication, Overcast Radio LLC, Patreon Inc., Podbean, Podomatic Inc., Sirius XM Holdings Inc., SoundCloud Global Ltd. and Co. KG, Spotify Technology SA, Substack Inc., Transistor Inc., and TuneIn Inc..

Based on Geography, the market is classified as North America, Europe, APAC, South America, and Middle East and Africa. North America is estimated to contribute 52% during the forecast period. There is an influential presence of the region in several areas, such as content production, consumption trends, marketing strategies, and the proliferation of podcasting platforms. Moreover, there are numerous talented podcast producers, production businesses, and media organizations that have proved themselves as leader of their sector within the region.

  • Impactful driver- The podcast market growth is due to several key drivers. The rising abundance of podcasting platforms notably drives the rise. These platforms cater to podcast hosts and listeners, offering a diverse range of audio equipment, editing software, and RSS feeds for seamless content delivery. Moreover, the incorporation of episode scripts, sponsorships, advertising revenue, and subscription models, along with the expansion of podcast networks, further boosts the industry’s exponential growth.
  • Key Trend – An emerging trend boosting the podcast market’s evolution is the increased reliance on data analytics tools. These tools, integrated into podcast analytics platforms, enable targeted content and advertising. By leveraging SEO for podcasts and social media marketing, podcasters optimize outreach via podcast directories, guest interviews, and live podcasting. Additionally, by focusing on content niches, employing voice-over artists, crafting compelling audio dramas, and improving listener engagement, podcasters explore new avenues like podcast merchandising to elevate their impact and reach.
  • Major Challenges – Intense competition among podcast service providers and inconsistent user preferences. Community building and podcast festivals face challenges due to varying mobile podcasting experiences and the complexity of cross-narrative podcasts. Moreover, podcast training initiatives and transcription services encounter obstacles in ensuring podcast accessibility. Addressing these challenges necessitates industry-wide collaboration to refine offerings and enhance accessibility, thereby overcoming barriers to sustained market growth.

Based on Type, the market is classified into interviews, conversational, solo, panels, and repurposed content. The interviews segment is estimated to witness significant growth during the forecast period. Podcasting provides a flexible platform for individuals to engage in an enormous range of topics, from business and technology to entertainment and well-being. In addition, in which interviews are conducted between the host and a variety of guests such as experts, industrialists, celebrities, or ordinary people with interesting experiences, interview podcasts offer entertaining conversations.

OneRepublic Receives SoundExchange Hall Of Fame Award

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SoundExchange, the premier music tech organization powering the future of music, announced today that OneRepublic has been honored with the SoundExchange Hall of Fame Award recognizing “Counting Stars” as one of the most streamed songs in the organization’s 20-year history.

“OneRepublic’s chart-topping ‘Counting Stars’ is one of the group’s most successful songs to date and is a testament to the musicality of one of the greatest bands of all time,” said Michael Huppe, President and CEO of SoundExchange. “Beyond their music, their respect for and dedication to their fans is inspiring, as is their work to affect social change worldwide through their Good Life Foundation. It’s an honor to present them with the SoundExchange Hall of Fame Award.”

GRAMMY nominated band OneRepublic is comprised of lead vocalist and songwriter Ryan Tedder, guitarists Zach Filkins and Drew Brown, keys Brian Willett, bassist and cellist Brent Kutzle, and drummer Eddie Fisher. The band released their debut album Dreaming Out Loud in 2007. The release included the 20mm selling smash single “Apologize,” which shattered digital sales and airplay records worldwide and received a GRAMMY nomination. The band’s sophomore album, 2009’s Waking Up, produced the hit singles “All the Right Moves,” “Secrets,” and “Good Life.” The certified-platinum album Native followed in 2013, featuring the No.1 hit and 41 million selling single “Counting Stars.” OneRepublic released their fourth full-length album, Oh My My, in 2016. OneRepublic has amassed 5B streams on Spotify to date. OneRepublic’s latest album, Human, dropped on August 27, 2021. It features singles, which combined have over 2.5B global streams: “Someday,” “Run,” “Somebody To Love,” “Wanted,” “Didn’t I,” “Better Days,” and “Rescue Me.” Last spring, OneRepublic released “Runaway,” the first new track the band has released since their smash hit, “I Ain’t Worried,” which was featured in the blockbuster hit, Top Gun: Maverick and currently boasts over 3B streams. Most recently, OneRepublic released their holiday single, “Dear Santa,” to rave reviews.

Ceva and THX Ltd. Partner to Bring Premium Spatial Audio to Hearables, Consumer and Mobile Products

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Ceva, Inc., the leading licensor of silicon and software IP that enables Smart Edge devices to connect, sense and infer data more reliably and efficiently, and THX Ltd., a world-class high-fidelity audio and video tuning, certification, and technology company, today announce RealSpace Tuned by THX, a premium software offering for original equipment manufacturers (OEMs) to add support for immersive spatial audio customized to any consumer or prosumer audio device including TWS earbuds, wireless headphones, smartphones, speakers and soundbars.

RealSpace Tuned by THX, featuring Ceva’s RealSpace spatial audio rendering and head tracking solution, will offer a THX tuned and optimized audio experience for each OEM device, providing the best possible out-of-the-box experience for the consumer. This Ceva software offering, that is tuned by THX, also includes for the OEM device a variety of curated spatial audio presets for most content types including gaming, movies, music, and speech, further elevating the user experience.

“Spatial audio delivers immersive, multidimensional audio, enhancing any listening, gaming or viewing experience,” said Chad Lucien, vice president and general manager of the Sensors and Audio Business Unit, Ceva. “The RealSpace Tuned by THX offering will bring the exceptional performance enabled by our spatial audio solution, customized by THX, to more OEMs who demand a premium experience and audio brand for their products.”

THX Ltd., founded by Lucas Films 40 years ago, is a globally recognized mark of high-fidelity audio excellence. THX first brought today’s high global standards for audio certification to cinemas and has expanded to deliver this in the home theater, gaming and mobile device sectors. OEMs choosing RealSpace Tuned by THX will be able to leverage this mark of high fidelity to appeal to both existing and new audiences who today demand the best in audio reproduction so they can experience entertainment the way the creator intended it to be enjoyed.

“Through our partnership with Ceva, we aim to help more OEMs provide to their consumers higher fidelity immersive audio experience,” said Jason Fiber, chief executive officer, THX Ltd.  “We are pleased to announce this Ceva and THX collaboration to expand adoption of new branded devices coming to market in 2024 and beyond.”

RealSpace spatial audio rendering software provides the most accurate digital simulation of real-life, immersive sound in the industry. Its proprietary algorithms create a realistic aural experience through as little as two-channel stereo audio while supporting full multi-channel and ambisonics. With dynamic head tracking Sensor Fusion Algorithms enabled, the RealSpace user experience is even more immersive, as the sound sources are held stationary while the user’s head is moving, simulating listening experiences in the real world. This allows the user to experience theater-like sound through headphones or earbuds when watching movies, playing video games or listening to music, podcasts or conference calls.

Ceva’s three versions of its RealSpace software to OEMs, all of which will include a “Tuned by THX” option, include:

  • RealSpace Personal for DSP and MCU based TWS earbuds and wireless headphones
  • RealSpace Mobile for smartphone-based systems delivering multi-channel sound to connected TWS earbuds and headphones
  • RealSpace Ambient for Bluetooth and USB speakers and soundbars to provide immersive spatial audio sound