By Joe Martin
Getting your company’s name in front of new customers is the best approach for home services businesses to expand. While there isn’t a magic wand you can wave to gain access to new leads, email marketing services is one method that can get you as close as you can.
You might be wondering, “Isn’t email dead?” given the rapid advancement of technology. The reality is the opposite. Email marketing is prospering, especially in home services marketing. Look at some of the statistics about emails:
- Approximately 66% of individuals claim to check their emails first thing in the morning. Email marketing produces 50% more leads for only 30% more money.
- Compared to Facebook and Twitter put together, email is 40 times more effective in gaining new clients.
The figures are obvious. An effective home services marketing tactic today is incorporating email marketing services. With the help of an effective email marketing plan, you may reach new potential clients directly in their inboxes. Your name will be at the top of their list once they are in need of your services.
How email marketing benefits your home service business?
Just like any other business, email marketing services benefit your home service business in a great way. Let’s look at some of the main advantages of email marketing for home services businesses.
Draw in potential clients
Email marketing services allow you to contact your potential clients and entice them to learn more about your company. In addition, email marketing allows individuals to learn about your business on their own terms, in contrast to cold calls, which frequently come across as demanding and intrusive.
Encourage movement
Email marketing is a fantastic technique to motivate customers to act. For instance, you may invite them to visit your website to request a free estimate, advertise special deals, and let customers book consultations. You can even add enticing offers in your email marketing drive to draw them in.
Boost online traffic
Your website’s content might convince potential customers that you are the best provider of home services for their requirements. By including links to specific pages in your emails, you can entice readers to explore it and discover what makes you different from your rivals. Email marketing services are a fantastic method for promoting your website and getting people to interact with your company. Even better, you may point visitors to landing sites that specifically match the content of your emails.
Keep potential clients informed
A further advantage of email marketing services is that it informs prospective clients about your newest updates and events. Of course, the majority of your consumers won’t make it a habit of frequently monitoring your website for special offers, promotions, and business happenings. Still, you may alert them by email when anything new has been added.
How to start with home service email marketing?
Email marketing services offer a lot to gain and little to lose with such a low start-up cost. So why are you holding out? It’s time to launch an email marketing campaign for your home service business. Here’s how to set everything up.
Assemble an email list
Building an email list is a relatively easy task. Begin requesting email addresses from clients via website pop-ups, social media accounts, or even in-person events. Make sure your invitation is compelling enough to draw people in. You can hint at what your newsletter will offer in your description.
You may also include a free preventative maintenance checklist or practical advice on picking the best maintenance provider, or any other attractive information. Offering a discount on their initial purchase or even a discount just for signing up are some free extras that can’t hurt your home services marketing.
Start with your first email
You can start with an automated email welcoming your customer to the list as soon as they sign up. It may be tempting to put off sending an email. You don’t want to come out as pushy. However, if your customers have subscribed to your newsletter, it indicates that they want to hear from you.
Don’t pass up the chance to let them know you are still available as they have previously expressed interest in your services. You can also start by providing the discount or useful information you promised throughout the sign-up process.
Continue sending emails regularly
Once you’re ready with your email list and have sent your first mail, maintain the process by sending at least one email weekly. Give your list a mix of informative materials, marketing collateral, and a reminder of your internet contact information. This is a wonderful spot to include links to any social media posts or blog articles you’ve made elsewhere.
Maintain a high-quality email list
You have no control over who subscribes to your newsletter. But there are several things you can do to make sure your list is of the highest caliber. Quality will prevail over quantity. Reviewing your email list will allow you to catch any typos. Watch out for any spam emails that might also crowd your inbox.
Consider email marketing services
While creating an email list is simple, keeping one up to date can be challenging. It’s also challenging to prioritize your email marketing efforts when you already have a lot on your plate (like running your business). Email marketing services can be beneficial in this situation. Service providers can help you with follow-up with potential customers, downloading content, clicking on links, and other actions.
Also Read: EMAIL MARKETING: #1 LEGAL MARKETING SERVICE, BUSINESSES FOLLOW IN 2022
Email marketing suggestions for home service marketing
Here are some suggestions for enhancing your email marketing plan for your home services business.
Make subscribing simple
You must make the process as simple as possible for people to sign up to receive your email updates. You can add opt-in forms to your blog, social media accounts, and website’s home page. Although you might want to gather details like birthdays for special offers, avoid making the sign-up process more difficult by using more form fields. Long forms may scare users away and undermine your email marketing objectives.
Let the receiver know what to expect
Make it obvious to people what they may anticipate from your emails. Will you provide weekly or monthly advice? They should know what kind of content they are gouging to receive. It will be easier for consumers to determine whether to sign up for your email updates if you explain what they may anticipate from them. Provide all the necessary details on the sign-up form and let the user decide whether or not they want to receive your email updates. This method is good for both sides. Your receiver won’t be bothered by your emails, and you’ll get less spam.
Offer informative content
Spam email is not popular. Make sure the information in your email updates is something that readers truly want to receive. When customers realize that your email updates don’t genuinely provide the value you promised, they won’t unsubscribe, which will help to raise interest in your home services marketing approach. Create content that appeals to your target audience by keeping them in mind. You can anticipate their inquiries and develop email content that facilitates their quest for knowledge.
Endnote
Let’s be honest. Many home service businesses rely significantly on the recommendations that happy customers provide. But occasionally, those marketing initiatives are insufficient to achieve the level of growth you are looking for. You can access a brand-new resource full of prospects when you use email marketing services. You can develop an email marketing campaign that informs your customers, gives them useful information, and ensures that you’re the first person they contact when they need home services. So, get started with email marketing and uplift your home service marketing approach.
Author Bio:
Joe Martin is a long-time contributor in the tech industry as a leader at Adobe, CMO of CloudApp, and SVP at Scorpion. With his business and marketing degress from Utah and Stanford and his work in tech he brings a unique balance of strategy and execution to help businesses large and small grow.
