TodayĀ Global Citizen, the world’s leading international advocacy organization on a mission to end extreme poverty, launched its new global campaign,Ā Power Our Planet: Take Action Now.Ā Announced during theĀ Global Citizen NOW:Ā Rio de JaneiroĀ action summit on the eve of the 2024 G20 Meetings inĀ Brazil,Ā Power Our PlanetĀ is an urgent effort to galvanize millions of people around the world to call on world leaders and the private sector to protect the earth, starting with ending deforestation, accelerating a just energy transition, and supporting communities on the frontlines of climate change. The campaign will culminate inĀ Global Citizen Festival: Amazonia, Global Citizen’s first large-scale event inĀ Latin America, which will take place at the EstĆ”dio OlĆmpico do ParĆ” in BelĆ©m,Ā BrazilĀ inĀ November 2025Ā duringĀ COP30.
The announcement was made today at theĀ Global Citizen NOW:Ā Rio de JaneiroĀ action summit, which was supported byĀ Luiz InĆ”cioĀ Lula da Silva,Ā President ofĀ Brazil, with speakers includingĀ H.E. Cyril Ramaphosa, President of the Republic ofĀ South Africa;Ā Ursula von der Leyen, President of the European Commission;Ā Justin Trudeau, Prime Minister ofĀ Canada;Ā Jonas Gahr StĆøre, Prime Minister ofĀ Norway; and more.
During the summit, two-time Latin GRAMMY nominated musician and philanthropistĀ ALOKĀ was announced as an officialĀ Global Citizen AdvocateĀ for theĀ Power Our PlanetĀ campaign and beyond.
A decade on from the landmark Paris Agreement, the promises made by governments to defend our planet against climate change remain unfulfilled. The financing committed to protect nature and ecosystems remains insufficient, there are too few countries phasing out the use of fossil fuels, and climate targets set by governments lack the ambition needed to combat the climate emergency. With the window to keep global temperatures below 1.5Ā°C rapidly closing, the stakes have never been higher. The climate crisis is intensifying, and while it affects all of us, it impacts the world’s most vulnerable communities the most.
Power Our PlanetĀ will demand urgent changes from world leaders to protect the Amazon rainforest, scale up renewables inĀ Africa, move away from the use of fossil fuels, demand justice for communities hit hardest by the impacts of climate change, and more. The campaign will amplify these calls for action through advocacy initiatives, activations, and live events. Inflection points throughout the coming year will includeĀ DavosĀ inĀ SwitzerlandĀ in January;Ā Global Citizen NOWĀ inĀ New York CityĀ in April; theĀ G7Ā summit inĀ Alberta, CanadaĀ in June;Ā Global Citizen NOW: BelĆ©mĀ in July;Ā Global Citizen FestivalĀ during the United Nations General Assembly inĀ New York CityĀ in September; theĀ G20Ā summit inĀ Johannesburg, South Africa, in November; and will culminate withĀ Global Citizen Festival: AmazoniaĀ aligned toĀ COP30Ā in BelĆ©m,Ā BrazilĀ in November.
Global Citizen Festival: Amazonia, the first ever Global Citizen Festival inĀ Latin America, will take place at the EstĆ”dio OlĆmpico do ParĆ”, known as MangueirĆ£o, in BelĆ©m,Ā BrazilĀ inĀ November 2025, as world leaders gather forĀ COP30. In keeping with previous Global Citizen Festivals, the event will feature some of the world’s biggest artists alongside Brazilian and Indigenous artists, all united to defend the planet. Global citizens will be able to earn free tickets to the event by taking action in support of the Power Our Planet campaign.
Further details aboutĀ Global Citizen Festival: Amazonia, including performers, the Festival’s industry-leading sustainability efforts, show date, ticketing information, and more will be announced in the coming months. To learn more and be first to know about future announcements and ticketing details, register atĀ globalcitizen.org/festival/amazonia.
TheĀ Power Our PlanetĀ campaign is endorsed byĀ Luiz InĆ”cioĀ Lula da Silva,Ā President ofĀ BrazilĀ andĀ Janja Lula da Silva,Ā First Lady ofĀ Brazil, with organizing partnerĀ Re:wild, policy partnersĀ Open Society FoundationsĀ andĀ Bezos Earth Fund,Ā supported byĀ TeneoĀ the global CEO advisory firm, as well as a coalition of more than 120 civil society organizations. The campaign and associated events inĀ BrazilĀ are presented byĀ Banco do Brasil.
Global Citizen Festival: AmazoniaĀ is presented byĀ Banco do Brasil, with organizing partnerĀ Re:wild, and policy partnersĀ Open Society FoundationsĀ andĀ Bezos Earth Fund.
“One year from now,Ā BrazilĀ will proudly hostĀ COP30Ā in the Amazon rainforest ā a defining moment in our collective fight to protect our planet and ensure a sustainable future for all,” saidĀ Luiz InĆ”cioĀ Lula Da Silva, President ofĀ Brazil. “We are proud of Global Citizen’s Power Our Planet campaign, and to host Global Citizen Festival: Amazonia in BelĆ©m next November ā the first ever impact concert in the rainforest ā with the ambitious goal of raisingĀ $1 billion dollarsĀ and driving forward the climate justice agenda. Together, we will mark 10 years since the Paris Agreement with a landmark event that sets the world on a transformative path toward a more sustainable and just future.”
“The issues of climate change and extreme poverty are two sides of the same coin. The climate crisis could push 100 million more people into poverty in the next five years, and 10 years on from the Paris Agreement, we are not seeing the bold ambition needed from political leaders to stop rising temperatures leading to that decline,” saidĀ Hugh Evans, Co-Founder & CEO, Global Citizen.Ā “The only solution is action now ā the next 12 months will be vital for securing new funding and radical policy change, and we’ll campaign to ensure it happens.”
“We all know it’s the most vulnerable around the world who are least responsible for contributing to climate change who pay the heftiest price for it ā in economics, or quality of life, even with their lives,” saidĀ Justin Trudeau, Prime Minister ofĀ Canada. “There is a huge responsibility everyone has to not just ensure we’re supporting emerging economies to adapt, but to make sure they can leapfrog ā with technologies and greener solutions that are affordable to them ā the mistakes that so much of the global north made in the industrial revolution. To do that, it’s going to take a will of citizens to say yes, it does matter that I fight deforestation, floods, famine and weather impacts, whether inĀ IndonesiaĀ or Sub-Saharan Africa, orĀ Asia.”
The year-longĀ Power Our PlanetĀ campaign is calling for world leaders, the private sector and development banks to take urgent action on three focus areas:
The world’s tropical rainforests are the lungs of our planet, yet deforestation is pushing them to a point of no return. Over the next year, Power Our Planet will mobilize at least $1 billionĀ from the public and private sectors to protect the Amazon and other tropical forests, directing funding to initiatives like the Amazon Fund, the Global Environment Facility, the Indigenous Fund, and ARPA Communities Programme to support land protection and reforestation efforts. This funding can protect the equivalent of 500,000 football fields of rainforest territory. Additionally, governments must make new legislative commitments to enforce an end to deforestation by the public and private sectors by 2030.
Achieving the world’s climate goals outlined in the Paris Agreement requires ending our dependence on fossil fuels, which are responsible for the majority of greenhouse gas emissions. At COP28, the world took a historic commitment to transition away from fossil fuels. This commitment must now be translated into concrete steps and timelines to halt fossil fuel licensing, production and consumption, end fossil fuel subsidies and demonstrate ambition by endorsing mechanisms that support a just energy transition, such as the Beyond Oil and Gas Alliance and the Fossil Fuel Non-Proliferation Treaty.
Right now, 600 million people acrossĀ AfricaĀ lack access to electricity, severely impacting quality of life and economic opportunity.Ā AfricaĀ has the world’s fastest-growing population, yet remains the continent with the highest proportion of people living in extreme poverty. A rapid and just transition to renewable energy is essential to keep global temperatures within the 1.5Ā°C limit. Ahead of the G20 Summit, during Global Citizen NOW:Ā Rio de Janeiro, Global Citizen,Ā Ursula von der Leyen, President of the European Commission, andĀ Cyril Ramaphosa, President of the Republic ofĀ South Africa, with policy support from theĀ International Energy Agency, announced a year-long campaign, calledĀ Scaling up Renewables inĀ Africa.Ā The campaign will include multiple milestones and will culminate in a pledging conference one year from now, and aims to secure commitments from governments, the private sector, and multilateral banks to contribute towards tripling renewable energy capacity by 2030 and addressing the unmet energy needs of 675 million people who still lack access to electricity.
“Africa’sĀ clean energy journey is picking up speed. We are proud to be part of it,” saidĀ Ursula von der Leyen, President of the European Commission.Ā “EuropeĀ has been investing massively in renewable energy projects inĀ AfricaĀ with Global Gateway. Now we are calling on the world to join us. I’m happy to co-host the campaign Scaling up Renewables inĀ AfricaĀ with my friend, President Ramaphosa. Together, we will help bring clean, affordable power toĀ Africa.”
“AfricaĀ has enormous potential and the necessary resources to lead a revolution in renewable energy,” saidĀ Cyril Ramaphosa, President of the Republic ofĀ South Africa.Ā “A mass roll-out of renewable energy across our continent would enable many countries to propel their economies along a clean energy development path. We welcome this initiative, which, if undertaken in a just and inclusive manner, could have a huge impact on the lives ofĀ Africa’sĀ people.”
The countries that have contributed the least to the climate crisis are hit first and hardest by its impacts. It’s time for G20 and wealthy nations that have industrialized using fossil fuels, to become the world’s highest-emitting countries, to pay their fair share to help developing countries adapt, become more resilient, recover from loss and damage, and protect their populations. Global Citizen and its Power Our Planet campaign partners urge wealthy countries and development banks to increase investment in adaptation finance, especially in the form of grants and highly concessional finance, for countries affected by climate change. Additionally, governments, the private sector and development banks should support a 1 percent solidarity levy on high-emitting sectors, like aviation and shipping, to ensure polluters participate in the protection of communities on the front lines. A 1 percent tax on the profits of multinationals would yield more than $60 billionĀ annually; for everyĀ $1 billionĀ invested, 4 million people would be saved from climate-induced hunger.
Throughout the 12-month campaign and beyond,Ā Power Our PlanetĀ will support impact projects throughout the Amazon rainforest, such as the creation and strengthening of protected areas and Indigenous lands, reducing deforestation and elevating the bioeconomy, which will be curated and monitored byĀ Re:wild.
“Communities on the frontlines of the climate crisis, who have contributed the least to it, are facing its worst impacts. Re:wild stands with Global Citizen and the Power Our Planet campaign in urging wealthy nations to increase adaptation finance and support innovative solutions,” saidĀ Wes Sechrest, CEO and Co-founder of Re:wild. “Through impact projects in the Amazon, we aim to protect Indigenous lands, reduce deforestation, and build resilience where it’s needed most.”
Power Our Planet’sĀ coalition of supporters also includes leading social movements, foundations and nonprofit organizationsĀ 1.5 Degrees of Peace, Africa ForwardāCatalyst 2030, African Climate Reality Project, African Renaissance Trust, AGITASI, AID LIFE LEARN ENVIRONMENT, ALLIED Global Coordination, Amazon Concertation, Amazonia 21, Amigos da Terra – AmazĆ“nia Brasileira, ANMIGA, Aspire Artemis Foundation,Ā Ban Ki-moon Centre for Global Citizen, Black Girl’s Dream Initiative, Black Professionals in International Affairs, Blended Finance Taskforce, Bread for the World, Buyambo, Center for Global Alchemy and Cross-Cultural Leadership, Center for Music Ecosystems, CIVICUS, Climate Action Platform –Ā Africa, Climate and Health Foundation, Climate Cardinals, Common Good Marketplace, Connected Development, CoordenaĆ§Ć£o das OrganizaƧƵes IndĆgenas da AmazĆ“nia Brasileira (COIAB), dev.tv, Don’t Gas Africa, EarthRights International, Education Cannot Wait – UN Global Fund for Education in Emergencies,Ā Engajamundo, Environmental Advocates NY, Equitable Earth, Equitable Energy, European Center for Not-for-Profit Law, Farmer on Fire, Focus 2030, Foreign Policy Community ofĀ IndonesiaĀ (FPCI), Fossil Fuel Non-Proliferation Treaty Initiative, Funatura, FundaĆ§Ć£o AmazĆ“nia SustentĆ”vel, FundaĆ§Ć£o SOS Mata AtlĆ¢ntica, Fundo Casa Socioambiental, Global Nation, Gavi, the Vaccine Alliance, Gender and Economy Research Center NPGE, Girl Up, Global Health Advocates, Global Leading Light Initiatives, Global Nation, Global Public Investment Network, Go Global Enterprises – Educate, Lead, Advocate, Global Witness, Greenpeace Africa, Hope For Her International, Hungry for Action, iDE (International Development Enterprises), IEC Global Impact Fund IEPĆ – Instituto de Pesquisa e FormaĆ§Ć£o IndĆgena, Ignition Packaging, Indigenous Peoples Rights International, Instituto Juma, Instituto JuruĆ”, Instituto Kabu, Instituto Libio de ProteĆ§Ć£o Ć Natureza, Instituto Makarapy, Instituto Peabiru, Instituto Raoni, Instituto Socioambiental (ISA), Instituto SOS Pantanal, Integrity Initiatives International, Jacob’s Ladder Africa, International Campaign to Abolish Nuclear Weapons (ICAN), International Labour Organization, Iswe Foundation, Japan NGO Center for International Cooperation (JANIC), Jara, Junior Achievement (JA)Ā Africa, KIKAO CULTURES, LEAP Africa, Life of Pachamama, Loss & Damage Youth Coalition, Malaria No More UK, Marafiki United Green Youths Initiative, mothers2mothers, Movimento Nacional de PopulaĆ§Ć£o de Rua doĀ Rio de Janeiro, Norwegian Human Rights Fund (NHRF), OHCHR, ONE, OurCause, Outright International, OWIT Brussels, Pacific Islands Students Fighting Climate Change, Pandemic Action Network, Partnership for Transparency, Peace Boat US, Rare, Phakamani Young Minds Academy, Plastic Punch, Power Shift Africa, Power to Girls, Project Vote SA, Projeto SaĆŗde e Alegria, Rare, Rede Brasileira de Biodiversidade e Clima, Rewriting Earth, Rewriting Earth, Rotary International, SDG2 Advocacy Hub, Shamba Centre for Food and Climate, Sharing Strategies, Shule Foundation, Sustentabilidad Sin Fronteras (SSF), Stark NKD, Sungulo Comm NPC, Sustainability and Climate Podcast, Teen aid International Organization, The Access Challenge, The Asian Network, The Erline Bradshaw Foundation, The Global Education & Leadership Foundation (tGELF), The Global Fund to Fight AIDS, Tuberculosis and Malaria, The Global Sunrise Project, The Green Protector, The International Fund for Public Interest Media, The Village Youth Fund, TheCreators2030 UN SDGs, Arts, Youth, Sports & Global Citizen Initiative, UNESCO Center for Peace, UNFPA, United Nations Association of the National Capital Area, United Nations Joint Sustainable Development Goals Fund, United Young Farmers Forum, Universal Access Project at the United Nations Foundation, Urgent Action Sister Funds,Ā WA Bat Network, Walkers Reserve, Women At Risk International Foundation, World Health Organization, Yamba Malawi, Young Activists Summit,Ā andĀ Youth Climate Collaborative.
TheĀ Global Citizen NOW:Ā Rio de JaneiroĀ action summit was supported byĀ Luiz InĆ”cioĀ Lula da Silva,Ā President ofĀ Brazil, with speakers includingĀ H.E. Cyril Ramaphosa, President of the Republic ofĀ South Africa;Ā Ursula von der Leyen, President of the European Commission;Ā Justin Trudeau, Prime Minister ofĀ Canada;Ā Jonas Gahr StĆøre, Prime Minister ofĀ Norway;Ā Tarciana Medeiros, CEO, Banco de Brasil;Ā Helder Barbalho, Governor of ParĆ” State;Ā ALOK, two-time Latin GRAMMY nominated musician and philanthropist;Ā Doron Avni, Vice President, Government Affairs & Public Policy, Emerging Markets, Google;Ā JoĆ£oĀ Paulo Capobianco, Deputy Minister of Environment and Climate Change ofĀ Brazil;Ā JĆŗlia Forlani, Strategic Partnerships Specialist of AmazĆ“nia +21 Institute & FAIS;Ā Sonia Guajajara, Minister of Indigenous Peoples ofĀ Brazil;Ā Mitzi Jonelle-Tan, Climate Justice Activist and Steering Committee, Fossil Fuel Non-Proliferation Treaty Initiative;Ā Jin Liqun, President, Asian Infrastructure Investment Bank;Ā Rodrigo Medeiros, Senior Brazil Lead, Re:wild;Ā Larissa Pinto Moraes, Executive Director, Engajamundo;Ā Kumi Naidoo, President, Fossil Fuel Non-Proliferation Treaty Initiative;Ā Maria Netto, Executive Director, Instituto Clima e Sociedade ā iCS;Ā Paul Newnham, CEO, SDG2 Advocacy Hub;Ā Vanessa Oliveira, Reporter, Um SĆ³ Planeta;Ā Eduardo Paes, Mayor ofĀ Rio de Janeiro;Ā Suelma Rosa, Vice President of Corporate Affairs for PepsiCo Latin America;Ā Diego Scotti, Global Citizen Board Member, and EVP, General Manager ā Consumer Group & Global Marketing and Communications, PayPal;Ā Rene Silva, Businessman, Communicator and Activist, Jornal Voz Das Comunidades;Ā Txai SuruĆ, Indigenous warrior of the Paiter SuruĆ People and General Coordinator of the KanindĆ© Association;Ā Marciely Ayap Tupari, Coordinator Secretary, COIAB;Ā MĆ”ximo Torero, Chief Economist, Food and Agriculture Organization of the United Nations (FAO);Ā Ginga Tropical;Ā Tori Tsui, Climate Justice Activist, Fossil Fuel Non-Proliferation Treaty Initiative;Ā Laurence Tubiana, CEO, European Climate Foundation;Ā Juliana Wallauer, Founder of “Mamilos” Podcast & Milos Consulting;Ā CeĢlia XakriabaĢ, Federal Deputy ofĀ Brazil, Indigenous Activist, and Co-Founder of ANMIGA (National Articulation of Indigenous Women Warriors of Ancestry); andĀ Luiza Zveiter, Journalist.
