Women in Music Canada and Music Publishers Canada Release Landmark Caregiver Study Demanding Industry Action
TAGS: Women in Music Canada, Music Publishers Canada, Ontario Creates, Creative BC, Diane Davy, Margaret McGuffin, Karen Thorne-Stone, Prem Gill, Robyn Stewart,
A new study is demanding the Canadian music industry pay attention to a workforce crisis hiding in plain sight. “Sound of Support: Exploring the Music Community’s Caregiver Needs,” prepared by consultant Diane Davy and released by Women in Music Canada and Music Publishers Canada, lands today as a direct call to action for an industry that has long overlooked the people holding it together.
The research draws on a literature review, surveys, focus groups, and interviews, and the findings are stark. Seventy-eight percent of survey respondents reported being unaware of any organizations or programs offering caregiver support. That number alone should stop the industry cold. Caregivers are working inside a system that was never built with them in mind, and most of them don’t even know where to turn.
The study was made possible with support from Ontario Creates and Creative BC, two organizations that understand the music industry is only as strong as the people powering it. Karen Thorne-Stone, President and CEO of Ontario Creates, points directly to the stakes: Ontario’s music industry earns international recognition, and understanding the demands placed on caregivers is essential to keeping that workforce intact.
The barriers identified are specific and solvable. Irregular hours, touring schedules, and late-night commitments clash structurally with caregiving’s demand for consistency. The study calls for hybrid and flexible work models, on-site childcare at conferences and performances, financial stipends that account for caregiving costs, peer networking opportunities, and clear employer policy templates. These are not abstract recommendations. They are actionable starting points.
Margaret McGuffin, CEO of Music Publishers Canada, frames the study as a beginning, not a conclusion: a foundation for raising awareness, promoting existing resources, and building new support where gaps exist. The gaps are significant. Creative BC CEO Prem Gill puts it plainly: a caregiver-inclusive industry strengthens both individuals and the long-term sustainability of the entire music ecosystem.
Robyn Stewart, Executive Director of Women in Music Canada, brings the personal weight of fourteen years of caregiving experience to her role in this work. She is direct about what change can look like at its most immediate: recognizing that caregivers in your community are trying to succeed across every part of their lives, and that all of it matters. That recognition, she argues, is where the work begins.
“Sound of Support” is available now in full. The music industry has the research. The next move is its own.

