RYA, the Creative AI partner purpose-built for marketers, today unveiled RYA 2.0, the next-generation brand intelligence platform. Spun out of a creative agency, RYA 2.0 marks the moment a decade of authentic audience data becomes a platform any marketer can use, with or without an agency, and move from insight to campaign-ready creative in minutes, not weeks.
Campaign success can then be accurately predicted via the RYA Score, a proprietary creative evaluation system that measures ideas against two dimensions: Radical (R-Score) and Acceptable (A-Score), producing a blended RYA Score that predicts cultural resonance before a dollar is spent. Great campaigns have to push far enough to get attention but not so far they alienate the audience. RYA Score gives marketers something no other AI platform can offer: a defensible, data-backed read on whether a creative idea will land. Built on an ever-expanding set of creative industry expert interviews with leaders from creative agencies like BBDO, Ogilvy, and Weiden+Kennedy to other creative professionals in film, television, Broadway, music, and magic and validated through a proprietary audience dataset a decade in the making, RYA is grounded in behavioral signals from real people, not scraped internet data.
RYA was already helping brands cut 6-8 weeks of strategy work down to a day. With the addition of RYA Score and RYA Chat, 2.0 is what happens when you add a creative evaluation engine on top of that foundation. Unlike general-purpose AI platforms, RYA is built on proprietary audience passion data collected from 1,000 people surveyed weekly by PhDs — our machine is real people. This foundation was built long before generative AI made everyone a content-creation machine, creating a competitive moat no rival can replicate.
As marketers have rushed to adopt generative AI platforms, a fundamental gap in that strategy has been exposed. When everyone uses the same models of ChatGPT and generic AI, trained on the same data, their outputs all begin to look the same. RYA doesn’t just create more campaigns at a faster rate — it creates marketing ideas grounded in proprietary intelligence.
RYA 2.0 introduces a fully redesigned user experience, including RYA Chat, a powerful context-aware agentic workflow that connects advanced trend identification tied to passion-based audience segments, built-in strategic frameworks designed for marketers, and integrated creative workflows that connect insight directly to execution. The conversational interface allows marketers to collaborate with the system in real-time, pressure-testing ideas, refining positions, and building out multi-channel campaigns in a continuous stream of dialogue.
“RYA 2.0 represents a shift from AI as a platform to AI as a true creative partner,” said Mark Himmelsbach, CEO & co-founder of RYA. “It turns out we didn’t just spend the last decade building an ad agency — we were laying the foundation of a data company without fully realizing it. RYA 2.0 is the moment we fully take advantage of that.”
As AI models continue to commoditize, competitive advantage no longer comes from access to technology alone. The true value comes from the quality of data and the expertise of those guiding it. By operationalizing proprietary intelligence within a purpose-built platform, RYA offers an alternative blueprint for how agencies and brands can evolve alongside AI.
