Home Blog Page 214

Country Firebrand Ashley McBryde Faces Life’s Big Choices On New Song “What If We Don’t”

Eric Alper
-
0
Country Firebrand Ashley McBryde Faces Life’s Big Choices On New Song “What If We Don’t”

Ashley McBryde steps into 2026 with a powerful new single, “What If We Don’t.” Released through Warner Records Nashville, the sweeping track offers the first preview of her upcoming fifth studio album and delivers another bold chapter from one of country music’s most compelling voices.

Driven by churning instrumentation and McBryde’s unmistakable vocal grit, the song wrestles with the choices that shape a life. “What If We Don’t” leans into the tension between risk and regret, urging listeners to confront the leaps of faith that define who we become.

McBryde wrote the track alongside Terri Jo Box and Randall Clay. The idea came together during a late-night conversation around a fire pit. “It’s about the leaps of faith that you do or don’t take, and having to learn to live with those consequences either way,” McBryde explains.

The song arrives with a striking music video directed by Brandon Campbell. Inspired by a true story, the visual unfolds as a flashback during an EMDR therapy session, tracing a deeply emotional narrative centered on young love, friendship, and the weight of life-altering decisions.

McBryde has also launched the 2026 leg of her Redemption Residency in Nashville. The run began with intimate solo acoustic performances at Chief’s Neon Steeple, followed by upcoming “Postcards From Lindeville” shows that spotlight character-driven songs from across her catalog.

Country Hitmaker Mitchell Tenpenny Turns Heartbreak Into Hook On New Song “You Phase”

Eric Alper
-
0
Country Hitmaker Mitchell Tenpenny Turns Heartbreak Into Hook On New Song “You Phase”

Mitchell Tenpenny launches his next chapter with the release of his new single “You Phase.” The multi-platinum country hitmaker delivers the first piece of new music for 2026 through Sony Music Nashville, pairing a clever lyrical concept with his signature melodic punch.

Written by Tenpenny alongside Andy Albert and Cory Crowder, the song flips the idea of a “phase” into a relationship story. The track explores the personal shifts people experience as they move through love, life, and self-discovery, turning a familiar phrase into a fresh country hook.

“We went into the writing session with the goal of writing something with a cool play on words,” Tenpenny explains. “When I heard the phrase ‘you phase’ mentioned in the room that day, I knew exactly how to write this song.”

Tenpenny says the concept reflects real moments from his own life. “I’ve personally had so many phases in my life, some good and some bad. Referring to a phase in the song as a relationship was certainly a unique concept.”

“You Phase” follows Tenpenny’s late 2025 release “Therapy” and signals more new music ahead this year. The singer-songwriter will also appear at the 20th anniversary celebration of The Listening Room, performing at Nashville’s historic Ryman Auditorium alongside Hardy, Blessing Offor, Jo Dee Messina, and several of the city’s top songwriters.

Country-Rock Firestarter Atlus Announces ‘Art Of Letting Go’ Album With New Song “Spare Key”

Eric Alper
-
0
Country-Rock Firestarter Atlus Announces ‘Art Of Letting Go’ Album With New Song “Spare Key”

Atlus is stepping into a new chapter with the announcement of his label debut album ‘Art Of Letting Go’. The 15-track project arrives March 20 through BBR Music Group and BMG Nashville and captures the rising country-rock voice at his most personal and unfiltered.

The album blends country foundations with touches of rock, pop, and hip-hop, reflecting the wide-ranging influences that shaped Atlus’ underground rise. Produced by Andrew Baylis, the record highlights the emotional honesty that has fueled the singer-songwriter’s connection with fans.

The project is previewed by the new song “Spare Key”, a driving track built around the symbolism of leaving the door open to love. Atlus explains the idea simply. Loving someone deeply means accepting vulnerability, even when the relationship ends and the pain remains.

“This album is honest and unbelievably personal,” Atlus says. “Like the experiences that inspired the songs, some are fun and some are intense. Making this record, I truly let go of a lot of the fears, pain, and trauma I’ve carried for years.”

Before signing with BBR Music Group and BMG Nashville, Atlus built a massive grassroots following through independent releases and relentless work. The former truck driver wrote songs behind the wheel while working multiple jobs to support his family and fund his music career.

The grind paid off. Atlus has surpassed one billion on-demand streams, scored a platinum release, and shared the stage with Jelly Roll at Red Rocks Amphitheatre. ‘Art Of Letting Go’ now stands as a defining moment for a songwriter who turned hard roads into powerful music.

Tracklist:

  1. Secondhand Smoke
  2. Devil Ain’t Done
  3. Still Haven’t Stopped
  4. Art Of Letting Go
  5. Hold My Liquor
  6. Spare Key
  7. Sounds Like Alcohol
  8. Town Down
  9. IOD on YOU
  10. Roses
  11. Break Me First
  12. In The City
  13. Guilty
  14. Half The Bottle
  15. Baby Momma

Hip-Hop Hitmaker DaBaby Drops Club-Ready Anthem “Pop Dat Thang” Ahead Of ‘Be More Grateful’

Eric Alper
-
0
Hip-Hop Hitmaker DaBaby Drops Club-Ready Anthem “Pop Dat Thang” Ahead Of ‘Be More Grateful’

DaBaby keeps the momentum rolling with the release of his new single “Pop Dat Thang.” The track arrives as the hip-hop hitmaker builds toward his latest album ‘Be More Grateful’, which is out now through Interscope Records.

“Pop Dat Thang” rides a fast-paced, club-ready beat designed for late-night energy. Heavy bounce, sharp rhythm, and confident delivery drive the record forward as DaBaby locks into the kind of high-impact flow that made him one of rap’s most recognizable voices.

The single continues a steady wave of releases leading into the album. Recent tracks include “Don’t Insult Me” featuring Twin, “Paper Low,” “Out Ya Business,” “PBJT,” and “Letter To My YN.” Several of the songs have arrived with striking visuals that reinforce both the attitude and message behind the music.

Director Nick Mays helmed the video for “Don’t Insult Me,” featuring DaBaby alongside his daughter Twin in a visual focused on identity and perception. Other releases include a black-and-white video for “Out Ya Business” and the cinematic clip for “Letter To My YN,” which stars his nephew Messiah.

Outside the studio, DaBaby continues to expand his charitable work through DaBaby Cares. The initiative, launched in memory of his late brother Glenn Johnson, focuses on raising mental health awareness and connecting young people and families with support resources.

Swedish Hard Rockers Thundermother Capture Raw Stage Power On ‘Live’n’Alive’ Album

Eric Alper
-
0
Swedish Hard Rockers Thundermother Capture Raw Stage Power On ‘Live’n’Alive’ Album

Thundermother are bringing their explosive stage energy straight to fans with the announcement of their first live album, ‘Live’n’Alive’. The Swedish hard rockers will release the 19-track live collection digitally on April 17 through Napalm Records.

Recorded during the group’s 2025 European headline run behind their album ‘Dirty & Divine’, the record captures the band exactly as they sound on stage. No backing tracks. No overdubs. Just pure live rock and roll from guitarist Filippa Nässil, vocalist Linnéa Vikström Egg, bassist Majsan Lindberg, and drummer Joan Massing.

The first taste arrives with “Whatever – Live in Gothenburg”, recorded during the band’s October 2025 performance in their home country. Originally appearing on the group’s 2018 self-titled album, the live version stretches out with a longer, four-on-the-floor guitar solo and the raw adrenaline that defines Thundermother’s shows.

“‘Whatever’ is dear to our hearts, as it’s a song we’ve played at every gig since its release in 2018,” says Filippa Nässil. “The live version differs from the studio recording, featuring a longer guitar solo. The war against drugs continues, you don’t need drugs to be rock ’n’ roll, but you do need adrenaline.”

‘Live’n’Alive’ runs through the band’s 2025 setlist and pulls highlights from across their catalog, including songs from ‘Black and Gold’, ‘Dirty & Divine’, and ‘Heat Wave’. The result is a full-throttle snapshot of Thundermother doing what they do best, loud guitars, relentless rhythm, and unapologetic rock and roll.

Mongolian Rock Trailblazers The Hu Unleash Thunderous New Anthem “The Real You”

Eric Alper
-
0
Mongolian Rock Trailblazers The Hu Unleash Thunderous New Anthem “The Real You”

The Hu return with force on their new single “The Real You.” The Mongolian rock trailblazers deliver another powerful entry in their signature Hunnu Rock sound, blending traditional instrumentation and throat singing with modern rock muscle. The track is out now via Better Noise Music.

“The Real You” leans into a heavier Western rock edge while keeping the band’s cultural roots firmly in place. Hard-charging rhythms collide with atmospheric weight and gritty vocals, creating a surge of sound that feels both ancient and modern at once. The track hits with intensity and unmistakable identity.

The song was produced by Dashka, also known as Dashdondog Bayarmagnai, and mixed by five-time Grammy winner Chris Lord-Alge. Temka describes the track as a glimpse into the band’s upcoming album. “We recorded this song thinking of our ancestors riding fast on horseback through the landscape,” he explains.

Sung in Mongolian, the lyrics draw from a traditional proverb urging listeners to focus on their own character rather than judging others. The message lands with urgency and emotional force as the band channels deep cultural storytelling through thunderous rock energy.

The Hu continue to build their global impact. In 2022 they became the first rock or metal group honored as a UNESCO Artist for Peace. With hundreds of millions of streams, major touring runs, and collaborations across the rock world, the band stands as one of modern rock’s most distinctive voices.

Tour Dates:

July 11 – Knebworth Park, UK (with Iron Maiden, The Darkness, Airbourne, The Almighty)

August 20 – West Palm Beach, FL – “Freaks On Parade” Tour (with Rob Zombie, Marilyn Manson, Orgy)

Country Hitmaker Conner Smith Gets Personal On Reflective New Song “Man I Was Made To Be”

Eric Alper
-
0
Country Hitmaker Conner Smith Gets Personal On Reflective New Song “Man I Was Made To Be”

Conner Smith opens a deeply personal chapter with the release of his new song “Man I Was Made To Be.” The chart-topping country hitmaker delivers an intimate reflection on marriage, faith, and the ongoing work of becoming a better man.

Written entirely by Smith, the song plays like a heartfelt letter to his wife. The lyrics confront pride, ambition, and vulnerability while exploring the responsibility that comes with love and commitment. It is a stripped-down moment of honesty from a songwriter known for connecting personal truth with classic country storytelling.

“The best songs always come from the most honest places,” Smith explains. “I wrote ‘Man I Was Made To Be’ like a journal entry one night before a show, thinking it would remain a voice memo on my phone. But every time I played it for fans, they connected to it and saw their own stories reflected in this song.”

Fans clearly felt the connection early. Clips of the song gathered more than 1.4 million views across social media before its official release. The emotional pull of the track highlights Smith’s ability to turn life’s biggest questions into powerful, relatable music.

The new song follows “Ain’t Got Enough Faith,” another reflective release that explored doubt, humility, and belief. Together the songs signal a new creative stretch for Smith, who is currently in the studio recording more music for 2026.

Rising Country Voice McCoy Moore Shares Grateful New Song “Prayin’ For Me”

Eric Alper
-
0
Rising Country Voice McCoy Moore Shares Grateful New Song “Prayin’ For Me”

McCoy Moore starts the year with a message of gratitude. The rising country voice has released his new single “Prayin’ For Me” through Sony Music Nashville, a heartfelt track that reflects on the people who stood behind him as his Nashville journey began to take shape.

The song captures a moment of realization. Moore looks back on the point when doors started opening and the path forward became clearer. That reflection fuels the core of the track, a thank-you note wrapped in melody and steady country storytelling.

“Early last year, it really felt like everything started coming together for me in Nashville and I thought, man someone must be praying for me,” Moore says. “I knew there were a few, but there’s got to be some more that I didn’t know about. The song ‘Prayin’ For Me’ is a thank you to everybody who prayed for me then, and everybody who still does now.”

Moore closed out last year on the road, opening shows for Kip Moore and Chase Rice. The momentum continues in 2026 with a major touring run alongside Hardy on the Country! Country! Tour across North America.

He will also make his European debut at C2C, bringing his fast-rising country sound to international audiences. “Prayin’ For Me” lands as a sincere and uplifting entry in Moore’s growing catalog.

Country Troubadour Filmore Turns Heartbreak Into Fire On New Song “Love At First Fight”

Eric Alper
-
0
Country Troubadour Filmore Turns Heartbreak Into Fire On New Song “Love At First Fight”

Filmore kicks off 2026 with a stormy new track that cuts straight to the emotional core. The rising country troubadour has released “Love At First Fight,” the latest preview of his upcoming album ‘Atypical’, a 21-song collection arriving February 20 through Pitbull’s Mr. 305 Records.

The song pulls back from the party-fueled energy of “Yeehaw,” Filmore’s recent collaboration with Pitbull, and dives into a relationship built on friction. “Love At First Fight” opens with stark guitar tones and moody beats before building into a gripping chorus that captures the push-and-pull of a romance that refuses to quit.

Filmore co-wrote the track with Lindsay Rimes and Josh Hoge, drawing on lived experience to shape its narrative. “When we wrote this song, it came really easily, thinking of past experiences,” Filmore explains. “I think everyone at one point in their life goes through a ‘love at first fight’ type relationship.”

Co-produced by John-Luke Carter and Filmore, the recording highlights a hypnotic vocal performance that leans into the Missouri native’s raspy lower register. The arrangement grows steadily in intensity and erupts into a blazing guitar solo at the bridge, mirroring the emotional clash at the heart of the story.

‘Atypical’ marks Filmore’s first full-length project since his 2023 album ‘Mean Something’. The new record spans a wide musical range, weaving outlaw country, hard rock, and hip-hop into a bold statement from a songwriter pushing his sound forward.

Gospel Powerhouse Natalie Grant Delivers Soul-Stirring “His Eye Is On The Sparrow” Release

Eric Alper
-
0
Gospel Powerhouse Natalie Grant Delivers Soul-Stirring “His Eye Is On The Sparrow” Release

Natalie Grant has released a powerful new recording of the gospel classic “His Eye Is On The Sparrow.” The surprise release follows her recent appearance on The Kelly Clarkson Show and shines a spotlight on both her commanding voice and her deep-rooted faith.

Grant strips the arrangement down to piano and vocal, letting the timeless melody carry the message. The performance feels intimate and direct, drawing listeners into a song that has carried generations through difficult moments. Her voice rises with strength and warmth, bringing fresh life to a beloved church standard.

“‘His Eye Is on the Sparrow’ is one of the great songs of the church and a deeply personal part of my faith story,” Grant explains. “I come from a heritage rooted in the local church, parents who raised me on Scripture and the songs that have carried generations.”

The new recording also carries a deeper mission. All proceeds from the track support Hope for Justice, the global nonprofit Grant co-founded. The organization works on the front lines to combat human trafficking and modern slavery while providing support and care for survivors.

Hope for Justice operates with investigators, multilingual outreach teams, legal experts, and trauma-informed care providers in communities around the world. Grant continues to use her platform to amplify that work, pairing music with meaningful action.

1...213214215...3,661Page 214 of 3,661

Follow us on Instagram @thatericalper

That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

Popular posts

Popular category

© Copyright - That Eric Alper