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10 Game-Changing Direct Mail Tools Every Modern Marketer Should Know

Eric Alper
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By Mitch Rice

Remember when opening the mailbox was an exciting experience? That mix of curiosity and anticipation — before everything became email, apps, and notifications.
Now, that feeling is back.

Direct mail is experiencing a renaissance, this time driven by automation, data, and creativity. Brands that once lived exclusively online are rediscovering the impact of tangible, personalised mail that cuts through the digital noise.

The tools below aren’t your grandparents’ mail merges — they’re software-driven platforms helping marketers deliver physical experiences at digital speed. Here are 10 of the most innovative direct mail platforms redefining how brands connect with audiences in 2025.

1. Postalytics

Best for: Data-driven marketers who want automation with creative control.

Postalytics bridges digital and physical marketing with an intuitive platform for creating, sending, and tracking personalised campaigns. It connects directly with CRMs and automation systems, letting you trigger mail pieces just like an email workflow — perfectly timed and fully measurable.

It’s ideal for companies that want to make direct mail marketing campaigns as smart and scalable as their digital ones. Real-time analytics show when each postcard or letter is delivered and when responses start rolling in — something traditional direct mail never offered.

Standout features:

  • CRM and workflow automation
  • Real-time delivery and ROI tracking
  • Personalised design templates
  • Seamless scaling for recurring campaigns

2. PebblePost

Best for: Turning online intent into offline action.

PebblePost pioneered what it calls “Programmatic Direct Mail” — connecting digital behaviour with physical engagement. When a visitor browses your site and leaves without purchasing, PebblePost automatically sends them a relevant piece of mail.

It’s a perfect mix of retargeting and human touch, driving conversion rates that outperform digital-only follow-ups.

Why it works: Because the timing is right — and the experience feels personal, not pushy.

3. Poplar

Best for: Brands that want automation with personality.

Poplar makes sending direct mail as simple as running a social media campaign. You can design creatives online, upload your audience, and send everything with a few clicks. Its print partners handle the heavy lifting — and its creative templates keep your brand looking sharp.

Poplar is popular among eCommerce and subscription-based brands that want to reactivate old customers or boost referrals with postcards that pop.

4. Sendoso

Best for: Relationship-driven marketing.

Sendoso helps companies turn appreciation into ROI. It’s less about traditional mail and more about creating meaningful offline moments — from handwritten notes to branded gifts.

Marketers love it for ABM (account-based marketing) and client retention, but sales teams also use it to break the ice with hard-to-reach prospects. In a world of digital sameness, a real package gets attention.

5. Stannp

Best for: Businesses that want speed without complexity.

Stannp strips direct mail down to the essentials: upload your design, import your contact list, and click send. Within days, your mail hits doorsteps. Its pricing model is transparent, and campaigns can be launched with minimal setup — perfect for small businesses or agencies managing multiple clients.

If you’ve ever run a Mailchimp campaign, Stannp will feel instantly familiar.

6. Simply Noted

Best for: Handwritten marketing at scale.

Simply Noted combines robotics and real pen technology to create handwritten notes that look authentically human. You can send thousands of cards that feel genuinely personal, not printed.

It’s become a favourite for event follow-ups, loyalty campaigns, and holiday greetings — where personal touch makes the biggest difference.

7. ClickSend

Best for: Multi-channel marketing simplicity.

ClickSend lets you manage physical and digital messaging from one place — including SMS, email, and postcards. Its integrations with tools like HubSpot and Zapier make it a practical choice for teams who already use digital automation and want to extend it into real-world engagement.

It’s not flashy, but it’s efficient — a true “Swiss Army knife” for omnichannel communication.

8. Direct Mail Manager

Best for: SMBs that want automation on a budget.

Direct Mail Manager offers a no-frills but highly reliable solution for bulk mail. It verifies addresses automatically (saving money on misdirected mail) and integrates with most CRMs. Its analytics dashboard keeps campaigns accountable, even for small teams running their first tests with physical outreach.

Think of it as the “Mailchimp for postcards.”

9. Inkit

Best for: Regulated industries and enterprise security.

When compliance matters, Inkit shines. It’s used by healthcare, finance, and government organisations to automate print and digital delivery securely. Every document is encrypted, verified, and logged — meeting SOC 2 and HIPAA standards.

While it’s built for security, Inkit’s design tools and automation still make it marketer-friendly.

10. Thanks.io

Best for: Local businesses that thrive on loyalty.

Thanks.io focuses on personalised communication. Whether you’re a real estate agent sending thank-you cards or a gym re-engaging members, it makes it easy to send thoughtful, handwritten-style postcards that build trust.

It’s simple, affordable, and effective — the kind of tool that reminds customers you’re not just another brand, but a human they can connect with.

Why Direct Mail Still Works — Even in a Digital-First World

Despite its analog nature, direct mail remains one of the most effective channels for engagement. According to the ANA/DMA, physical mail response rates can reach up to nine times higher than digital ads. It taps into psychology — people remember what they can touch.

Today’s generation of direct mail tech doesn’t just send envelopes; it sends experiences. These tools merge automation with artistry — personal, tactile marketing that lands right where your customers live.

Here’s why the channel is thriving again:

  • Tangibility builds trust: People value what feels real.
  • Less competition: Your mailbox is emptier than your inbox.
  • Trackable ROI: Automation brings measurable performance data.
  • Omnichannel synergy: Direct mail now fits seamlessly into digital workflows.

The future of marketing isn’t about choosing digital or physical — it’s about blending both.

How to Choose the Right Direct Mail Platform

If you’re new to this space, here’s a quick cheat sheet to help you compare your options:

GoalRecommended Tools
Automating at scalePostalytics, Lob, PostGrid
Building brand loyaltyThanks.io, Simply Noted
Omnichannel workflowsClickSend, Stannp
Enterprise complianceInkit
ABM and giftingSendoso
Real-time retargetingPebblePost

Your best bet? Start small. Test a single audience segment with one postcard or letter campaign, track results, and refine. Most of these platforms make it easy to scale once you see traction.

Final Thoughts

Marketing trends change fast — but genuine human connection never goes out of style.

Today’s direct mail tools let brands combine automation with authenticity, turning data into tangible experiences that stand out in a digital world. Whether you’re nurturing leads, saying thanks, or launching creative campaigns, direct mail is back in the spotlight — smarter and more measurable than ever.

And for marketers ready to bridge the physical and digital worlds seamlessly, platforms like Postalytics are leading the charge toward truly intelligent automation.

Data and information are provided for informational purposes only, and are not intended for investment or other purposes.

Kate Hudson Shines with Soulful Rendition of The Band’s Holiday Classic “Christmas Must Be Tonight”

Eric Alper
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Kate Hudson Shines with Soulful Rendition of The Band’s Holiday Classic “Christmas Must Be Tonight”

Since stepping into the music space with her debut Glorious, Kate Hudson has quickly established herself as a tastemaker’s tastemaker in her eclectic approach to the songs that she covers as well as writes. Having delivered seminal versions of ‘Til Tuesday’s “Voices Carry,” Stone Temple Pilots’ “Vaseline,” Patty Griffin’s “When It Don’t Come Easy,” and Prince’s “Nothing Compares 2 U,” the California/Colorado-raised Hudson delivers an incandescent version of one of rock’s most powerful holiday songs, The Band’s “Christmas Must Be Tonight.”

“When you speak of The Band, you are speaking directly to the heart, soul and backbone of rock’s roots,” Hudson explains. “Before there was roots rock, The Band was creating a sound that brought it all together into something that was so organic, breathtaking, real. When the opportunity to record ‘Christmas Must Be Tonight’ came to me, I absolutely had to do it. So iconic, it’s a song I knew growing up with during our Colorado Christmases. It was an honor to re-record it.”

Recorded at Village Recorders, Robbie Robertson’s creative home, with an esteemed group of musicians and producers – David Baron on piano, organ and celesta, Kevin Kadish on bass, electric and acoustic guitar, and Graham Hawthorne on drums and percussion – they sought to evoke The Band’s signature transcendence, while channeling Robertson’s wonder at the birth of Jesus. Inspired by the birth of his son Sebastian, the lyrics come from the perspective of a lowly shepherd who followed the star to the manger and looked on with awe. 
 
“I love all the hope in this song, and the joy,” Hudson enthuses. “And I love that it’s a shepherd and a carpenter’s son, very regular people are having this moment that brings so much happiness to the world. I’ve loved The Band’s version, and Robbie Robertson’s solo version as well. But I had no idea how many great people have recorded ‘Christmas Must Be Tonight,’ though it’s such an amazing song, I understand why.”
 
Indeed, the roots rock holiday staple, which first appeared on The Band’s 1997 album Islands, has gone on to be a modern classic and recorded every decade since its first release. Among the notable – and genre-spanning — versions are Hall & Oates, Darlene Love, My Morning Jacket, Bahamas, Joan Osborne, Blue Rodeo, Richie Furay, Amy Helm & the Wood Brothers and Train. 
 
Beyond the vocal, which shimmers with the warmth and verve that’s made Hudson such a beguiling presence in today’s music scene, there’s an atmospheric presence to that track that practically glistens. Staying true to the notion of a Christmas carol, there’s also a texture to the track that wraps around the listener, leaving room for the song’s essence to be absorbed.

“Kate Hudson brings a timeless sincerity and incredible singing talent to ‘Christmas Must Be Tonight,’ proving that great songs never truly age,” said Olivier Chastan, Founder and CEO of Iconoclast.

“We’re honored to see The Band’s sound continue to inspire new interpretations, like Kate’s wonderful rendition, that honor and introduce their music to new generations,” added Eli Wolf, head of catalog development at Iconoclast.
 
Rolling Stone has hailed “Hudson’s big, slightly husky voice” and SPIN agreed, saying, “Hudson’s (voice) is husky-voiced bar crooner and lullaby whispering mother all at once, while her sound is part rock chick, part down-home country, with a strong sense of melody rooted firmly in guitar riffs.” In all those ways, “Christmas Must Be Tonight” – available on October 17– brings all of those aspects into one place for what will, no doubt, be a treasured gem on playlists, for holiday lovers, music afficionados and sentimentalists of all generations.

Grunge Revivalists FOLD Announce New Album ‘Golden Void’ and 2025 Tour, Keeping Grunge Music Alive

Eric Alper
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Grunge Revivalists FOLD Announce New Album ‘Golden Void’ and 2025 Tour, Keeping Grunge Music Alive

FOLD is more than just a band – it’s the revival of an attitude. Founded in late 2023, the project  grew out of the long-standing friendship between Michael Peidl, David Forbes, and Stephan Alt.  During the still and silenced world of the pandemic, the first songs were born – raw, intense,  and full of yearning for the stage and loud amplifiers. 

Their debut album was recorded with a guest drummer, but by the release show in early  summer 2024, Dirk Nilles had joined permanently. In early 2025, Oliver Quinten, bassist of  Surrender The Crown, came on board. Having first encountered FOLD as a juror at a band  contest, he was so convinced by their energy that he immediately offered to join. With his  arrival, the line-up was complete. 

Their sound echoes the early ’90s: heavy, driving, melodic. FOLD embodies grunge in its purest  form – inspired by Alice in Chains, Soundgarden, and Stone Temple Pilots, yet pulsing with a  contemporary edge. You can hear the musicians’ shared background, their unspoken  understanding in every riff and chord. The music carries the spirit of basement rehearsals from  their youth, but with a grown-up clarity and purpose. 

Unforgettable remains their debut album release show: an old church with pews pushed aside,  colorful light streaming through tall windows, and a stage built in front of the altar – church  meets grunge rock. The atmosphere was at once sacred and raw, reminiscent of the legendary  Moore Theatre in Seattle. 

Equally formative: Michael’s day at the legendary Sound City Studio in Los Angeles, a place of  pilgrimage for grunge fans worldwide. That experience left an invisible imprint on the work for  the second album. 

This new record marks the sound of a solidified unit. The songs are more mature, melodic, and  infused with stoner rock nuances. The vocals are sharper, the production more accessible, yet  the determination remains unchanged: Keep Grunge Music Alive. 

Following the album release in November 2025, FOLD will play several club shows supported by  a major video production. Looking ahead to 2026, the band is preparing more club dates, small  summer festivals, and a special weekend with two shows in London. FOLD brings passion,  authenticity, and the raw energy of classic grunge into the present day.

Golden Void is a journey through dust, shadows, and fractured dreams. Each song opens a chapter of  inner darkness: from the burning self-abandonment in Golden Void, through the solitary search for  meaning in Echolight and Sky Valley, to the confrontation with broken truths in Fractured Lies. Pain,  deception, and impermanence drift like fog through the record, but flashes of hope, trust, and resilience  break through – in the quiet strength of Dust or the conciliatory memory of Different Days. FOLD weaves  a dense, existential soundscape – raw and vulnerable – where darkness and light, decay and healing, are  inseparably intertwined. The result is a grunge experience par excellence: intense, honest, and  profoundly human. 

Brooklyn Hitmakers 41 Drop Fiery Two-Pack “Pilates” and “Pucci” Featuring Kyle Richh, Jenn Carter, TaTa, and Zeddy Will

Eric Alper
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Brooklyn Hitmakers 41 Drop Fiery Two-Pack “Pilates” and “Pucci” Featuring Kyle Richh, Jenn Carter, TaTa, and Zeddy Will

Continuing an unprecedented run towards the top, Platinum-certified hip-hop collective 41 uncover a scorching and slick new two-pack, including “Pilates” [with Kyle Richh, Jenn Carter & TaTa] and “Pucci” [with Kyle Richh, TaTa, & Zeddy Will], out now via Rite Or Wrong KVH. Additionally, they served up a sexy music video to accompany the single “Pilates.”

“Pilates” bends fluid rhymes over a thick bass thump and intoxicating synth loop. Seductive bars laced with double entendre bounce across the beat, twirling around an infectious refrain, “She doin’ Pilates, her body is tea.” The music video directly translates this vibe to the screen as 41 take over a Pilates studio alongside a cohort of fitness models. It’s a pliable and potent banger, to say the least.

Then, there’s “Pucci.” The latter initially lit up TikTok, inciting over 50K “creates” and counting and catapulting onto Shazam charts pre-release. It illuminates yet another side of their sound though. Heartfelt verses give way to a promise on the hook, “I might pull up on you to make sure you good.” Zeddy Will slides through with a catchy and captivating cameo.

The two-pack lands in the wake of “Naked” featuring A Boogie Wit da Hoodie. In three weeks, it has amassed nearly 2 million Spotify streams. “Naked” marked the very first collaboration between these two East Coast powerhouses, uniting Brooklyn and The Bronx in the process.

Recently, the group just headlined Hot 97’s Summer Jam at the Prudential Center in Newark, NJ, joining a stacked bill alongside A Boogie Wit Da Hoodie, Gunna, GloRilla, and more.

At the top of the year, 41 addressed the game with “Presidential.” Fans immediately embraced the track, leading to over 10 million streams and counting. Complex christened them “reliable hitmakers,” proceeding to proclaim, “The success of these songs highlights the chemistry among the trio.” HotNewHipHop marveled, “The meteoric rise of 41 has been nothing short of extraordinary.”

Right now, the trio are hard at work on their mega-anticipated full-length debut album-coming soon.

Country Superstar Lainey Wilson Spreads Holiday Cheer with ‘Peace, Love, & Cowboys (Holiday Edition)’ EP

Eric Alper
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Country Superstar Lainey Wilson Spreads Holiday Cheer with ‘Peace, Love, & Cowboys (Holiday Edition)’ EP

Lainey Wilson’s Peace, Love, & Cowboys (Holiday Edition) is out today, a 3-song EP featuring a new holiday version of Wilson’s “Peace, Love, & Cowboys,” “Let It Snow! Let It Snow! Let It Snow!” with Bing Crosby and a rendition of George Strait’s “Christmas Cookies.” Stream/purchase HERE. 

In addition to today’s release, a physical version of the EP (12-inch vinyl, 7-inch vinyl and CD) will be available on November 21, consisting of “Peace, Love, & Cowboys (Holiday Edition)” and “Let It Snow! Let It Snow! Let It Snow!,” as well as instrumental versions of both tracks. Pre-order HERE. Wilson will also perform the holiday songs live at the Grand Ole Opry on December 10 as part of their special Christmas show. Tickets are on-sale now at www.opry.com. 

The release is just the latest in a series of milestones for Wilson, who will host the upcoming 59th Annual CMA Awards next month, where she is also tied as the most-nominated artist with six nominations: Entertainer of the Year, Female Vocalist of the Year, Album of the Year (Whirlwind), Single of the Year (“4x4xU”), Song of the Year (“4x4xU”) and Music Video of the Year (“Somewhere Over Laredo”). Additionally, Wilson is confirmed to headline Stagecoach Festival this spring, is highlighted on the 2025 TIME100 Next list and recently performed sold-out shows at New York’s Madison Square Garden and Nashville’s Bridgestone Arena as part of her extensive Whirlwind World Tour. 

Wilson will continue to tour through this fall, including upcoming stops in St. Paul, Knoxville, Charlotte and Tampa, before embarking on an extensive headline run across Australia and New Zealand next year. See below for complete tour itinerary, full details can be found at www.laineywilson.com/tour. 

Furthermore, Wilson released the deluxe version of her award-winning album, Whirlwind, this summer via BBR Music Group/BMG Nashville (stream/purchase HERE). In addition to Whirlwind’s original 14 songs, the new extended edition features five additional tracks: “Bell Bottoms Up,” “King Ranch, King George, King James,” “Yesterday, All Day, Every Day,” “Peace, Love, and Cowboys” and “Somewhere Over Laredo,” which is currently Top 10 at country radio and continuing to climb. 

Released to overwhelming attention from fans and critics alike, “Somewhere Over Laredo” was the most added song at country radio at impact and earned widespread praise from outlets such as CBS Mornings, Rolling Stone and Billboard, who called it “one of her most commanding, dynamic vocal performances to date, crescendo-ing from a soft-focus, tender vocal, before gradually reaching into her upper register for powerful moments that heighten the song’s emotional acuity.” 

“The reigning current standard-bearer for women in country” (Variety), Wilson also won four awards at the 60th ACM Awards this past spring—Entertainer of the Year (her second consecutive win), Female Artist of the Year (her third consecutive win), Album of the Year (Whirlwind) and Artist-Songwriter of the Year—performed during last year’s Dallas Cowboys’ Thanksgiving Halftime Show and won two awards at the 58th CMA Awards, where she made her hosting debut alongside Peyton Manning and Luke Bryan. Wilson also recently launched her fourth collection with Wrangler, as well as her own boot (Golden West Boots) and jewelry lines (The Lainey Wilson Jewelry Collection). 

The 16x ACM, 9x CMA and Grammy Award-winner and Grand Ole Opry member is a prolific, sought-after songwriter who has scored eight #1 hits including “4x4xU,” “Wildflowers And Wild Horses,” “Watermelon Moonshine” and the 2x PLATINUM Certified “Heart Like A Truck,” in addition to award-winning collaborations with Cole Swindell (“Never Say Never”), Jelly Roll (“Save Me”) and HARDY (“wait in the truck”). Moreover, Wilson wrote and recorded “Out of Oklahoma” for the Twisters movie and has collaborated with artists such as Reba McEntire, Miranda Lambert, Dolly Parton, Post Malone and more. She will also make her feature film acting debut in next year’s adaptation of Colleen Hoover’s Reminders of Him, aft

Indie-Pop Visionary Nikita Lev Captures Fleeting Connection on New Single “No One Is Gonna” from EP ‘Suspend’

Eric Alper
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Indie-Pop Visionary Nikita Lev Captures Fleeting Connection on New Single “No One Is Gonna” from EP ‘Suspend’

Rising New York artist Nikita Lev has just released her latest single “No One Is Gonna,” a warm, emotionally rich reflection on love and presence – on what it means to feel fully connected to someone, even if only for a fleeting moment. Marking the second release from her forthcoming EP Suspend, out now, the release followed in the heels of Nikita’s highly anticipated headline performance at Nublu, where she brought the song to life onstage for the very first time.

“This song is about leaving an interaction with someone you love and feeling full,” Nikita shares. “Walking away and recognizing your love for that person and what they mean to you, regardless of anything that could jeopardize it.”

“No One Is Gonna” follows the release of Nikita’s acclaimed debut single “Kill Her Mind,” a haunting, emotionally charged anthem described as “the sound of overthinking set to music.” With its swirling guitars and layered vocals, “Kill Her Mind” introduced listeners to Nikita’s ability to translate emotional chaos into sound – pulling people into the looped, internal world of post-breakup thought spirals. Together, the two tracks reveal the range of Suspend: from heartbreak’s disorientation to the quiet clarity of choosing to stay present in love, even when you know how fragile it is.

Both singles are part of Suspend, a body of work that explores the emotional in-between: love and loss, connection and solitude, longing and clarity. “This is not a breakup record in the traditional sense,” Nikita explains. “It’s about the moments where you don’t have resolution yet – where you’re still sitting with the weight of something you can’t quite name.” The EP channels that tension into something cinematic and intimate, grounding vivid emotional states in textured, atmospheric arrangements.

The project also reflects the city that shaped her. Born and raised in New York, Nikita grew up in a household steeped in music – from chamber ensembles to 90s alt-rock – and began writing songs at ten years old. After a brief stint in LA, she returned to New York with a sharper edge and deeper sense of artistic identity. That energy drives every part of Suspend, a collection that fuses delicate songwriting with raw emotion, full of moments that are both bruised and luminous.

Momentum continues to build for Nikita in the lead-up to Suspend. From the dreamlike unease of “Kill Her Mind” to the quiet certainty of “No One Is Gonna,” Nikita continues to establish herself as one of indie-pop’s most emotionally resonant new voices. With each release, she invites listeners deeper into her world – a place where introspection, contradiction, and beauty coexist in delicate tension. 

Piano Powerhouse Jacob Tolliver Reimagines Randy Travis Classic “Honky Tonk Side of Town” with Soul and Swagger

Eric Alper
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Piano Powerhouse Jacob Tolliver Reimagines Randy Travis Classic “Honky Tonk Side of Town” with Soul and Swagger

Piano-slaying powerhouse and genre-bending artist Jacob Tolliver is turning heads today with the release of his bold new single – a reimagined version of Randy Travis’s 1994 album cut “Honky Tonk Side of Town.” Jacob is offering a soulful, modern-day spin that bridges traditional country roots with modern Americana grit.

With smoky vocals, powerful piano riffs, and a style that’s all his own, Tolliver breathes new life into the Travis tune – blending classic twang with blues, rock, and soul. The release has already earned a rare and personal endorsement: Randy Travis himself visited the studio and gave Jacob his blessing, a moment captured on camera and featured in the emotional official music video. Kyle Lehning, renowned producer with credits including Dan Seals, Waylon Jennings, Bobby Bare and, yes, Randy Travis, produced the track with some of Nashville’s finest contributing their art.

“I’ve been a fan of Randy Travis since I was 4 years old, when I first heard him sing on the Nickelodeon cartoon, ‘Hey Arnold.’ To say his music shaped me would be an understatement. Now, to be able to call him a great friend and to occasionally perform live on his More Life Tour has been such a blessing,” said Jacob Tolliver. “Recording ‘Honky Tonk Side of Town’ with Kyle Lehning-who produced so many of Randy’s hits-and having Randy right there in the studio with us was beyond surreal. It’s a full-circle moment I’ll never forget. This song has that feel-good, honky-tonk energy that I love. I can really lay into the piano on this one. I’m so proud to put my own spin on it.”

After performing it alongside Travis’s original band at the historic Ryman Auditorium last year, Tolliver knew this song was the perfect bridge between tradition and innovation. His heartfelt reimagining brings honky tonk music to the next generation, merging classic country soul with contemporary edge.

Ticketmaster Australia Unites Eight Iconic NSW Venues Under One Major Ticketing Partnership with Venues NSW

Eric Alper
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Ticketmaster Australia Unites Eight Iconic NSW Venues Under One Major Ticketing Partnership with Venues NSW

Fans attending concerts and major sporting events across New South Wales are set to enjoy a new era of ticketing, with Venues NSW choosing Ticketmaster Australia as its official major ticketing partner, uniting eight of the state’s most celebrated venues under one ticketing provider for the very first time.

This landmark partnership will deliver a simple, safe, and personalised ticketing experience – whether it’s the thrill of an NRL final at Accor Stadium, a sold-out concert at Allianz Stadium or an intimate live show in Wollongong’s WIN Entertainment Centre.

By centralising ticketing operations across these venues, fans can look forward to a consistent and reliable journey from discovering events to entering the venue, including:

  • One Account, All Venues– Buy, store, and manage tickets for all eight venues in one place with a single Ticketmaster account.
  • Fast and Smart Entry– Access events seamlessly with Ticketmaster’s security-enhanced digital tickets designed for speed and protection.
  • Personalised Fan Experience– Get tailored event recommendations and exclusive offers powered by Ticketmaster’s smart data technology.
  • Unmatched Security– Enjoy peace of mind knowing every ticket is verified and protected by Ticketmaster’s industry-leading ticketing technology.

Stephen Saunders, Group GM Event Acquisition and Partnerships, Venues NSW, said: “We look forward to working closely with the Ticketmaster team to deliver their world-class ticketing experience as well as bringing new and exciting events to our venues around NSW.”

Gavin Taylor, Managing Director, Ticketmaster Australia, added: “This is a milestone moment for Ticketmaster. By teaming up with Venues NSW, we’re streamlining the ticketing experience across some of the state’s most iconic venues and unlocking new ways for fans to connect with the live experiences they love.”

With 30 years in the Australian market, Ticketmaster’s track record of innovation and fan-first service underpins Venues NSW’s vision to embrace next-generation ticketing technology supported by the scale and reliability of Ticketmaster’s systems.

Through this partnership, Ticketmaster will officially ticket eight venues in Metro and Regional NSW: the Sydney Cricket Ground, Allianz Stadium, Accor Stadium, CommBank Stadium, and Penrith Stadium (reopening in 2027). In addition to WIN Stadium, WIN Entertainment Centre, and McDonald Jones Stadium in Newcastle, venues that have partnered with Ticketmaster for the past 13 years.

Ticketmaster will support Venues NSW with their packed calendar of major international concerts and special events, while working closely with their sporting partners, including the NRL, Rugby Australia, Super Rugby, A-Leagues, Football Australia, AFL, Cricket Australia and each of the home teams around the Venues NSW network.

Global X-Pop Phenomenon XG Announce Massive 2nd World Tour Following Full-Length Album

Eric Alper
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Global X-Pop Phenomenon XG Announce Massive 2nd World Tour Following Full-Length Album

Less than a year after wrapping their first-ever world tour, XG 1st World Tour The First Howl, which spanned 47 shows across 35 cities, XG is set to launch their second global tour.

This marks their first tour following the release of their full-length album, and will showcase the evolution of XG’s signature genre, X-pop, brought to life through their distinctive style and powerful performances that push boundaries and reveal the true essence of XG.

Kicking off in Japan in February 2026, the tour will trek through Asia, North America, the UK, Europe, Australia, and Latin America.

Presales for the Japanese dates will be available on November 1st through the XG Official Fan Club Alphaz.

XG 2nd World Tour Dates:

Feb 6 – Yokohama, Japan @ K-Arena Yokohama
Feb 7 – Yokohama, Japan @ K-Arena Yokohama
Feb 8 – Yokohama, Japan @ K-Arena Yokohama
Feb 17 – Osaka, Japan @ Osaka-Jo Hall
Feb 18 – Osaka, Japan @ Osaka-Jo Hall
Feb 21 – Nagoya, Japan @ IG Arena
Feb 22 – Nagoya, Japan @ IG Arena
Mar 14 – Fukui, Japan @ Sundome Fukui
Mar 20 – Sendai, Japan @ Miyagi Sekisuiheim Super Arena
Mar 25 – Kobe, Japan @ Glion Arena Kobe
Mar 26 – Kobe, Japan @ Glion Arena Kobe
Apr 4 – Fukuoka, Japan @ Kitakyushu Messe
Apr 5 – Fukuoka, Japan @ Kitakyushu Messe

Heavy Alt-Rock Force The Larches Erupt with Double A-Side Singles “Ego Death” and “The Skin I Live In”

Eric Alper
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Heavy Alt-Rock Force The Larches Erupt with Double A-Side Singles “Ego Death” and “The Skin I Live In”

North East heavyweights, THE LARCHES, plant a prominent marker with the release of their explosive new double A-side ‘Ego Death’ and ‘The Skin I Live In’, out now.

With an impassioned and intense heavy alt-rock and sludge metal sound that will resonate with fans of Acid Bath, Queens of the Stone Age, and Deftones, THE LARCHES have earned high praise for their energetic live shows and are quickly building a loyal fanbase across the North of England.

Following on from their 2025 single ‘Equilibrium’, the Teesside teens return with a matured, razor-sharp sound that cements their place as one of the most exciting emerging acts in the UK’s heavy music scene. This new double A-side signals a bold new direction that THE LARCHES are charging toward.

‘Ego Death’ launches with chugging, feedback-laden guitars before erupting into a gut-wrenching growl from frontman Noah Annandale. His commanding vocals soar above relentless drums and a punishing bassline, delivering a track that never lets up. While ‘The Skin I Live In’ opens with a teeth-rattling riff that could sit comfortably on an early Sabbath record. Guitarists Joel Hardwick and Sonny Evans riff in brutal harmony, while Alfie Murphy’s thunderous bassline kicks the track into a sludgy, driving groove. All of it is anchored by the precision drumming of George Moss, culminating in a full-blown sludge metal assault.

An official launch party takes place at Stockton’s Georgian Theatre on Friday 17th October, where the new tracks will get their first full outing onstage. The band are also laying down plans for their debut EP, which is scheduled for early in the year. With more gigs booked across the North East and beyond, THE LARCHES are showing no signs of slowing down.

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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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