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RUSH Announce 2026 Tour

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Rock and Roll Hall of Fame Inductees, GRAMMY Award-nominated icons, and RUSH Co-Founders Geddy Lee [bass, keys, vocals] and Alex Lifeson [guitar, vocals] have announced their return to the stage for a very special 2026 headline tour, Fifty Something, in celebration of RUSH’s music, legacy, and the life of late drummer and lyricist Neil Peart. It notably marks the first time Lee and Lifeson have toured together in eleven years since the finale of RUSH’s R40 Tour on August 1, 2015 at the Forum in Los Angeles, CA, bringing it full circle with a return to the Forum to embark upon these special shows.Of the tour, Geddy Lee says:

“It’s been over 10 years since Alex and I have performed the music of RUSH alongside our fallen bandmate and friend Neil. A lifetime’s worth of songs that we had put our cumulative hearts and souls into writing, recording and playing together onstage. And so, after all that has gone down since that last show, Alex and I have done some serious soul searching and come to the decision that we fucking miss it, and that it’s time for a celebration of 50-something years of RUSH music. So in 2026, my BFF Lerxst (aka Alex Lifeson) and I are going to hit the road once again to pay tribute to our past and to Neil by performing a vast selection of RUSH songs in a handful of cities. No small task, because as we all know Neil was irreplaceable.

Yet life is full of surprises, and we have been introduced to another remarkable person; an incredible drummer and musician who is adding another chapter to our story while continuing her own fascinating musical journey. Her name is Anika Nilles, and we could not be more excited to introduce her to our loyal and dedicated RUSH fanbase, whom, we know, will give her every chance to live up to that near impossible role. Before we hit the stage, we also hope to add another musician or two to expand our sound a wee bit and free up Alex and I, in order to show off some of our new fancy dance steps.

Lerxst, Anika and myself, along with many of our longstanding crew members have been hard at work rehearsing and designing the kind of RUSH show you’ve grown accustomed to expect from us. We dearly hope you will come along and help us celebrate our history together.”

Carrie Nuttall-Peart and Olivia Peart, Neil’s widow and daughter share:

“We are thrilled to support the Fifty Something tour, celebrating a band whose music has resonated and inspired fans for generations, and to honor Neil’s extraordinary legacy as both a drummer and lyricist.

Neil’s musicianship was singular. Compositions of intricacy and power that expanded what rhythm itself could express. As both drummer and lyricist, he was irreplaceable. Inimitable in his artistry, and unmatched in the depth and imagination he brought to the lyrics that inspired and moved so many, he profoundly shaped how fans connected with him and the band, giving voice and meaning to their own lives.

As the band enters this new chapter, it promises to be truly unforgettable. We are excited to see how their new vision unfolds, and to hear this legendary music played live once again.”

Earlier today, fans got the news via a Rush newsletter from a home video that announced the celebration of upcoming dates with Geddy Lee and Alex Lifeson at Geddy Lee’s home studio. 

Last night the band celebrated in a private event at the Rock & Roll Hall of Fame in Cleveland with this on-stage interview and Q&A. RUSH will perform multiple shows in 7 cities across Canada, the United States and Mexico, beginning June 7, 2026 at The Kia Forum in Los Angeles. These special “evening with” shows will find the band playing two sets each night. Each show will feature a distinct selection of songs and RUSH will build each night’s setlist from a catalogue of 35 songs including their greatest hits and fan favorites.

For Fifty SomethingLee and Lifeson will be accompanied by German drummer, composer, and producer Anika Nilles, who has performed as Jeff Beck’s drummer for over 60 shows and has released four solo albums.

Fans will be able to participate in the RUSH Artist Presale by signing up at https://livemu.sc/rush by Thursday, October 9 at 11:59pm ET.

Artist Presales for this tour are hosted by multiple ticketing sites but anyone who signs up can join the sale. For Artist Presales on Ticketmaster, no code is needed – access is tied to your account. The Artist Presale on SeatGeek for Cleveland will require a code. The Artist Presale begins on Monday, October 13 at 12PM local time in the US and Canada and Thursday, October 16 at 12PM local time in Mexico. General onsale begins here on Friday, October 17th at 12pm local time for the US & Canada, and 11am local time for Mexico.

Additionally, these pre-sales will be available:

  • Citi for U.S showsCardholders will have access to presale tickets beginning Friday at noon local time through Sunday at 11:59 p.m. local time. Complete details can be found at www.citientertainment.com
  • American Express for Canada: Cardholders can purchase tickets for the Toronto show before the general public beginning Friday at noon local time and running through Sunday at 11:59 p.m. local time.
  • Banamex for Mexico City: Cardholders will have presale access ahead of the general onsale. Times vary based on Banamex card type:
    • Beyond Babamex: Presale available Oct. 13, 9 a.m. local to 11:59 p.m. local
    • Elite Banamex: Presale available Oct. 14, 9 a.m. local to 11:59 p.m. local
    • All cards: Presale available Oct. 15 11 a.m. local to 11:59 p.m. local

    Rush invites fans to get closer than ever with three elevated offerings: an all-new VIP program, the first-ever 2112 Platform Experience, and curated Travel Packages for fans making a trip to see the show.

    For VIPhttp://wearesuper.co/rushvip
    For Travel: http://wearesuper.co/rushtravel

    TOUR DATES

    Sun Jun 07  Los Angeles, CA  Kia Forum
    Tue Jun 09   Los Angeles, CA  Kia Forum
    Thu Jun 18   Mexico City, MX. Palacio de los Deportes
    Wed Jun 24  Fort Worth, TX  Dickies Arena
    Fri Jun 26  Fort Worth, TX  Dickies Arena
    Thu Jul 16  Chicago, IL  United Center
    Sat Jul 18  Chicago, IL  United Center
    Tue Jul 28  New York, NY  Madison Square Garden
    Thu Jul 30  New York, NY  Madison Square Garden
    Fri Aug 07  Toronto, ON  Scotiabank Arena
    Sun Aug 09  Toronto, ON  Scotiabank Arena
    Thu Sep 17 Cleveland, OH  Rocket Arena

    Additionally, RUSH just revealed the 50-track super deluxe anthology, RUSH 50, that Rolling Stone called “an epic saga, that functions equally well as an introduction for the uninitiated or a companion piece for the super fan.” RUSH 50 is available in five distinct configurations, including the (1) Super Deluxe Edition, (2) RUSH Store Exclusive Super Deluxe Edition, (3) 7-LP Deluxe Edition, (4) 4-CD Deluxe Edition, and (5) Digital Edition. It represents breadth of their discography, beginning with the first-ever reissue of their 1973 debut single and concluding with a live recording the final song LeeLifeson, and Peart played together during the R40 Tour closer at The Forum. Purchase HERE.

    Get ready to celebrate the music of RUSH with Lee and Lifeson live in 2026!

    Chase Atlantic Release Deluxe Album ‘Lost in Heaven (High as Hell)’ Featuring Four New Tracks

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    Globally acclaimed and genre-bending trio Chase Atlantic — comprised of Mitchel CaveClinton Cave, and Christian Anthony — have built their reputation by crafting a seamless fusion of pop, rock, and R&B. They push creative boundaries yet never stray from their core sound and that’s precisely why they have connected so deeply with their legion of Gen Alpha (and beyond) fans and have accumulated over 8 billion streams and 1.2 billion YouTube views along the way. The Australian-born, Los Angeles-based trio is immediately identifiable, yet incredibly difficult to put a title or genre on either their sound or the audience that adores them. They fit in just as well playing massive pop festivals as they do touring with rock bands.

    Armed with an array of hits across a multitude of genres, Chase Atlantic have picked up one of the widest-ranging fan bases in all of music.

    Today, they proudly release LOST IN HEAVEN (HIGH AS HELL), the deluxe version of their fourth albumvia Fearless Records. Listen here.

    It boasts four additional tracks — including the recently released “FACEDOWN” and “REMIND ME” — and represents a dynamic evolution of LOST IN HEAVEN. It’s a creative bridge that accurately depicts the future of Chase Atlantic’s music and their desire for perfection. Rather than simply attaching a few additional “throw away” tracks, they invested time and intention into seamlessly crafting each song. Paying close attention to not only their intricate production, they also expand on their alluring and extremely unique vision. With this addition they aim to re-imagine their framework, embrace bold choices, and take creative risks that most artists wouldn’t dare to even try.

    The deluxe edition includes “WARCRY,” which blurs the line between confession and rebellion. Reminiscent of earlier work like “Numb to the Feeling” and “Devilish,” Chase Atlantic once again push the boundaries of modern music with their intoxicating blend of alternative R&B, and dark pop atmospherics. It also features “VICTORY LAP.” Propelled by their signature fusion of brooding R&B, and hypnotic pop production, the track captures the high-speed rush of ambition colliding with hard-won success. Lyrically defiant yet emotionally charged, the track feels less like a celebration and more like a declaration — a reminder that glory is fleeting, but the chase never stops. Adventuring into unexplored territory sonically, Chase Atlantic masterfully combine three individual songs into one theatrical release to give the listeners a glimpse into future experimentation.

    The band just launched the latest phase of The Portal; C4D HANDHELD DEVICE. Unlock the experience here.

    LOST IN HEAVEN (HIGH AS HELL) DELUXE TRACK LISTING:
    “FAVELA”
    “DIE FOR ME”
    “RICOCHET”
    “YOU”
    “DEMON TIME”
    “NIGHT CALLS”
    “DISCONNECTED”
    “HOURS LOST”
    “MESS ME UP”
    “AMY”
    “DOUBT IT”
    “MAMACITA”
    “DON’T LAUGH”
     “FACEDOWN“*
    “WARCRY*
    REMIND ME“*
    “VICTORY LAP”*
    *NEW DELUXE TRACKS

    MEGG Announces Bold New EP ‘Low Life Club’ Out October 24

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    South Bay–born, Nashville-based alternative/pop-punk artist MEGG is set to release her new EP Low Life Club on October 24, a collection of six raw and unapologetic tracks that cement her status as one of pop-punk’s boldest new voices.

    Blending her pop sensibility with punk-rock roots, MEGG has built a sound that’s rebellious, catchy, and deeply personal—a fearless soundtrack for tomboys, romantics, loudmouths, and misfits alike. With a vibe that fuses Gwen Stefani’s rowdy confidence, Hayley Williams’ vocal firepower, Joan Jett’s grit, and early-2000s pop-punk nostalgia, MEGG isn’t following trends—she’s making her own.

    Low Life Club feels like the unofficial soundtrack to the West Coast and is easily some of the best music I’ve ever put out,” MEGG shares. “It’s multidimensional—the heaviness, the vulnerability, the riot, the vocal chops, the nostalgia, the party, and everything in between. It’s got a little something for everyone. I’m really proud of these songs and stoked to give them to my fans.

    A graduate of USC’s inaugural Popular Music Performance Program, MEGG has been tearing up stages across the country. Her powerhouse live show has taken her from headlining hometown venues like Saint Rocke in Hermosa Beach to rocking packed rooms at Nashville’s iconic The End. She’s shared the stage with KISS and The Used, opened at Musink, and recently played the 30th Anniversary Vans Warped Tour in Long Beach. She’s even delivered the National Anthem for the LA Dodgers, LA Galaxy, and LA Sparks at Crypto.com Arena.

    Following a string of singles in 2024—including the bratty fan-favorite “IDC” (currently in rotation on SiriusXM’s The Pop Off and 107.7 The Bone’s Bone Breakers)—MEGG is riding high with the release of Low Life Club. Earlier tracks “Get Over It” and “The End” offered fans a taste of the EP’s energy, showcasing her knack for mixing anthemic hooks with unfiltered attitude. Watch for the next single to hit later this month.

    Low Life Club Track Listing

    1. IDC
    2. I Bet You Like That
    3. Get Over It
    4. Clarity
    5. The End
    6. Low Life Club

    Upcoming Shows

    • Oct 4 – The East Room (Nashville, TN) – 18+ (ticketed)
    • Oct 10 – Harvard & Stone (Los Angeles, CA) – Free Show 21+
    • Oct 17 – Pioneer Days (29 Palms, CA) – Free Show All Ages
    • Oct 29 – DRRKMTTR (Nashville, TN) – All Ages (ticketed)
    • Nov 26 – Saint Rocke (Hermosa Beach, CA) – 21+ (ticketed)

    Christopher Cross Announces May 2026 UK Tour with Special Guest Chris Difford

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    One of the most distinctive voices in American music, Christopher Cross has announced a nine-date UK tour for May 2026. The “Sailing” and “Ride Like the Wind” hitmaker will perform songs spanning his award-winning four-decade career on the run of shows.

    Joining Cross on tour as special guest is Chris Difford, co-founder of Squeeze and one of the UK’s most celebrated songwriters. Known for penning classic hits such as “Cool for Cats,” “Up the Junction,” and “Tempted,” Difford brings his trademark wit and storytelling to each live performance.

    The tour begins at Southend’s Cliffs Pavilion on May 12 and includes stops at the London Palladium, Cambridge Corn Exchange, The Glasshouse International Centre for Music in Gateshead, York Barbican, Manchester Bridgewater Hall, Birmingham Symphony Hall, and The Beacon Bristol, before concluding on May 22 at Edinburgh’s Usher Hall.

    Tour Dates:

    05/12 – SOUTHEND – Cliffs Pavilion
    05/13 – LONDON – The London Palladium
    05/14 – CAMBRIDGE – Corn Exchange
    05/15 – GATESHEAD – The Glasshouse International Centre for Music
    05/16 – YORK – Barbican
    05/18 – MANCHESTER – Bridgewater Hall
    05/19 – BIRMINGHAM – Symphony Hall
    05/20 – BRISTOL – The Beacon
    05/22 – EDINBURGH – Usher Hall

    Tickets are on-sale now from here.

    Photo Gallery: Sam Fender and Young Jesus at Toronto’s Coca-Cola Coliseum on October 3, 2025

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    All photos by Mini’s Memories. You can contact her through Instagram or X.

    Phantogram Release New Single ‘Earthshaker’ Ahead of Fall Festival Run

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    Los Angeles-based duo Phantogram release “Earthshaker” as they reflect on their last album release Memory Of A Day last fall. They just finished their tour with Deftones across North America before diving headfirst into another headline tour, including stops at Austin City Limits (ACL) and iii POINTS Festival.

    Phantogram adds: “While making Earthshaker, we had a lot of fun recreating late-60’s inspired drum breaks and vintage guitar textures, casing that raw, timeless feel. The result sits somewhere between old soul and Krautrock – familiar yet hypnotic. We are really proud of how it came together and we hope you love it too.”

    Earlier this year, they released “In My Head” in collaboration with electronic musician Whethan (Charli XCX, Dua Lipa etc.) And last year, Phantogram released their album Memory Of A Day in a new partnership with Neon Gold Records, the celebrated indie label known for its long lineage of powerful alt pop artists from Charli XCX and HAIM to Tove Lo, MARINA and Christine and the Queens.

    Phantogram live:
    Sun, Oct 05 – Austin, TX @ Austin City Limits Music Festival 2025
    Mon, Oct 06 – San Antonio, TX @ Aztec Theatre
    Thu, Oct 09 – Huntsville, AL @ Mars Music Hall
    Sat, Oct 11 – Athens, GA @ Georgia Theater
    Sun, Oct 12 – Wilmington, NC @ Greenfield Lake Amphitheater
    Mon, Oct 13 – Charleston, SC @ Charleston Music Hall
    Wed, Oct 15 – Pensacola, FL @ Vinyl Music Hall
    Thu, Oct 16 – St Petersburg, FL @ Jannus Live
    Fri, Oct 17 – Miami, FL @ III Points 2025
    Sun, Oct 19 – Lake Buena Vista, FL @ House of Blues Orlando
    Mon, Oct 20 – South Ponte Vedra Beach, FL @ Ponte Vedra Concert Hall

    Whitelands Announce Second Album ‘Sunlight Echoes’ Out January 30, 2026

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    London-based band Whitelands have confirmed their second album, Sunlight Echoes, on January 30th, 2026, via Sonic Cathedral.

    The record builds on their 2024 debut Night-bound Eyes Are Blind To The Day, which won them fans including Slowdive and David Jonsson, and promises an even brighter, more expansive sound.

    Produced by long-time collaborator Ian Flynn and mixed by double Grammy Award-winner Eduardo De La Paz (New OrderThe HorrorsThe Charlatans), the album features string arrangements from Iskra Strings and guest vocals by Emma Anderson of Lush.

    Whitelands singer and guitarist Etienne Quartey-Papafio described the record as a step up in maturity and emotional depth, crediting influences including Chappell RoanRachel Chinouriri, and Sabrina Carpenter for his vocal development. Bassist Vanessa Govinden said the band are “taking a risk” with the direction of the album, while drummer Jagun Meseorisa highlighted the band’s bond as a family unit.

    Artwork for Sunlight Echoes was created by artist Léa Marais, whose screen-printed design replaces the AI-generated style of the debut with a more human and poetic approach.

    Speaking about the album’s overarching theme, Etienne described it as “one of enduring,” while Vanessa reflected on the last two years as “challenging,” marked by themes of loss, disconnection and unity.

    Sunlight Echoes Track Listing:

    1. Heat Of The Summer
    2. Songbird (Forever)
    3. Shibuya Crossing
    4. Glance
    5. Sparklebaby +
    6. Blankspace
    7. I Am No God, An Effigy
    8. Dark Horse
    9. Mirrors
    10. Golden Daze

    + Featuring Emma Anderson

    KC and The Sunshine Band Bring the ‘Doin’ It World Tour’ to Fallsview Casino in 2026

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    The energy and enthusiasm of the feel-good music is alive and well as we welcome KC and The Sunshine Band to the OLG Stage at Fallsview Casino on February 19, 2026 as part of the Doin’ It World Tour 2025/2026. Tickets go on sale on Friday, October 10 at 10:00am on ticketmaster.ca

    “KC and the Sunshine Band bring the soundtrack for fun and continue to keep audiences dancing, ”said Cathy Price, Vice President of Marketing and Resort Operations, Niagara Casinos. “We are thrilled to welcome such an iconic group for what will be a show to remember”.

    KC and the Sunshine Band are still as widely popular today as they were when they first danced to the music scene 50 years ago. They have been getting people up on their feet with their infectious blends of funk, R&B, and disco. Led by founder Harry Wayne “KC” Casey, the Grammy Award-winning group is behind the timeless anthems like “That’s The Way (I Like It)” and “Shake Your Booty”. With over 100 million records sold worldwide, KC and the Sunshine Band were one of the most progressive bands of the 70s and are credited with changing the sound of modern pop music. Today, KC and the Sunshine Band play over 100 live shows annually and their high energy performance continue to spread joy and keep audiences dancing across generations.

    Show date & performance
    KC and The Sunshine Band Doin’ It World Tour 2025/2026
    Date: Thursday, February 19, 2026Showtime: 8:30pm Venue: OLG Stage at Fallsview Casino

    Tickets for KC and The Sunshine Band go on sale Friday, October 10 at 10:00am.

    Is Reducing Blue Light Intensity Enough, or Do We Need to Filter Specific Wavelengths Too?

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    By Mitch Rice

    In the digital era, we are all concerned about exposure to blue light. The potential negative consequences of excessive screen time, including disrupted sleep patterns and persistent eye strain, are making solutions a necessity. Several devices now offer a “blue light reduction” option. However, a crucial question is whether we simply need to reduce the amount of blue light produced by these devices or if more complex filtering of specific and harmful wavelengths is required. The solution lies in understanding the science and technology that are designed to keep us safe, without compromising visual quality.

    The Blue Light Spectrum: Not All Blue is Created Equal

    Blue light belongs to the spectrum of visible light (approximately, 380-500 nanometers), which is not necessarily evil. Our number one source of sunshine is rich in blue light and plays a crucial role in regulating our circadian rhythms (sleep-wake cycles), enhancing alertness, and uplifting our mood throughout the day. This issue is encountered with prolonged and intense exposure, especially to artificial lights such as LEDs and digital displays, particularly during the evening.

    But not every blue light wavelength will affect us at the same rate. Studies are increasingly indicating that a particular high-energy band in the blue spectrum, approximately 415nm to 455nm, happens to be the most disruptive to the production of melatonin (the sleep hormone) and may be more harmful to retinal cells in the long term. Colors higher than 460 nm (closer to blue-green) are said to be not so disruptive to sleep and even helpful in daytime alertness. This represents a significant difference in the process of assessing protection measures.

    Dimming vs. Filtering: A Fundamental Difference

    1.  Reducing Intensity (The Blunt Approach)

    It is the most straightforward technique, commonly executed through software, such as Night Modes, Blue Light Filters, or Warm Color Temperature settings. It operates by simply reducing the total intensity of the blue light produced across the entire blue range. Although this can decrease glare, alleviate eye stress, and result in a certain amount of sleep loss, it is a crude tool. It selectively absorbs the potentially damaging shorter wavelengths (415-455 nm) as well as the less detrimental, potentially useful longer blue wavelengths (460-495 nm). The result? The screen is distinctively, and often undesirably, yellow or amber colored, significantly impairing the definition of colors. This may be especially troublesome when it comes to jobs that require accuracy with color, such as photo editing or graphic design, or when using an outdoor device, such as a portable monitor.

    2.  Filtering Specific Wavelengths (The Precision Approach)

    It is a sophisticated technique that employs dedicated hardware technologies, utilizing coating, filters, or specially designed LEDs to selectively block or absorb the most disruptive high-energy violet-blue light (mainly in the 415-455 nm range) and allow the less disruptive blue-green light to pass through comparatively unchanged. The aim is to achieve surgical accuracy: eliminate the harmful wavelengths without significantly altering the total color balance and brightness of the display. This preserves color accuracy, picture sharpness, and image brightness, providing useful protection without a visual tradeoff of mere dimming. This special filtering is often preferable for professionals who depend on the precise reproduction of color or for anyone using a high-performance, sunlight-viewable monitor. 435-455 nmuct Showdown: How Brands Tackle the Challenge

    Let’s examine how leading brands implement these strategies:

    UPerfect: Leading with Hardware Filtering

    UPerfect focuses on integrating hardware-level solutions into its portable displays:

    1.  UPerfect X Pro 15.6″ 4K Portable Monitor 

    Uses proprietary Eyesafe technology, a hardware filter that filters out more than 50 percent of the most harmful high-energy blue light (at the 435-455nm peak) without losing much of its color accuracy (100 percent sRGB). Ideally suited to those creators who require realistic images in real-time.

    2.  UPerfect Game Plus 15.6″ Portable Gaming Monitor 

    Features dynamic blue light reduction with a hardware filter, reducing the wavelengths of 415-455 nm during vivid gaming periods. This eliminates eye strain with no input lag or color shift, unlike software solutions.

    3.  UPerfect Touch 15.6″ Portable Monitor

    This UPerfect touchscreen portable monitor is an LED panel with low-blue-light and a built-in optical filter. It is also effective in reducing 30 percent of the worst wavelengths while retaining the entire 100 percent sRGB color gamut, which is ideal for satisfying the needs of designers and professionals who require touch access and color precision.

    Competitor Approaches: A Mixed Bag

    1.  ASUS ProArt PA278CV

    It is mainly based on software-based settings of the so-called Ultra Low Blue Light, which have four fixed intensity levels. Although a good strain-reducing element, particularly at higher settings, it results in a pronounced and usually undesirable yellow colouration, which reduces the quality of work requiring colour.

    2.  BenQ PD2700U

    Offers Low Blue Light Plus, an in-built panel hardware filter. It is much less harsh than software filters on the yellow shift, and it blocks at 415-455 nm. Superior in color precision, although the fixed filter lowers the peak brightness slightly, in comparison with the unfiltered modes.

    3.  Dell UltraSharp U2723QE

    Uses ComfortView Plus, a technology built into the IPS Black panel and implemented as a hardware-based feature. It blocks approximately 35 percent of harmful blue light and features 99 percent sRGB coverage with minimal color shift—a powerful and balanced office and business alternative.

    4.  LG 27UK850-W

     Provides software-only Reader Mode, which can massively reduce blue light across the spectrum. Although easy to switch on, it does not offer the same level of hardware-filtering accuracy. It therefore displays a highly intense warm/yellow cast, which grossly distorts colors and thus cannot be used in any task that is susceptible to color distortion.

    The Verdict: Precision Protection Wins

    Although the flattening of blue light intensity in general and the elimination of blue light in particular provide some relief, it is essentially a trade-off that compromises visual quality and color accuracy. A more advanced and efficient solution would be to filter out specific damaging wavelengths, especially those falling within the 415-455 nm spectrum. It provides a particular shield against the most disruptive and potentially damaging blue light with no harmful yellow color or clarity reduction that comes with basic dimming.

    Companies such as UPerfect, BenQ, and Dell are at the forefront, incorporating hardware-based filtering technologies into their screens. To any person who spends enough time in front of a screen, it is not a luxury to invest in a device which filters colors by their wavelengths accurately, whether that device is a portable workstation, a high end desk panel, or even a sunlight viewable monitor to take the work outside; it is, in fact, a necessity in long-term eye health (and long-term productivity). Make a wise choice; the eyes need to be sharp to the point, or they dim.

    Data and information are provided for informational purposes only, and are not intended for investment or other purposes.

    Merch Magic: How Indie Musicians Can Turn Gigs Into Gold

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    By Mitch Rice

    If you’ve ever stood at a sweaty merch table after a gig, chatting with fans while trying to make change for a crumpled $20 bill, you know that selling merch isn’t just about money. It’s about connection. For indie musicians, the merch table is both a lifeline and a love letter. It’s where your art becomes tangible, and where your fans get to take home a piece of you from what hopefully was a solid show.

    But here’s the thing, not all merch is created equal. The right products can mean the difference between pocketing a few bucks and covering next month’s rent. So what should you be bringing to your shows to make the most of that moment when the lights come up and the crowd heads for the table?

    Let’s break down the essentials and the inventive extras that can help you turn your gigs into genuine moneymakers.

    The Classic Crowd Pleasers

    There’s a reason you still see t-shirts, stickers, and vinyl dominating merch tables. They’re simple, portable, and personal. But that doesn’t mean they have to be boring.

    T-Shirts: The Merch MVP

    Even in the digital age, the humble t-shirt reigns supreme. It’s wearable art, social proof, and a conversation starter all in one. When designing your shirts, think beyond just slapping your band name across the chest. Consider limited edition tour designs, vintage inspired prints, or minimalist logos that work as everyday fashion. A great shirt can turn casual listeners into walking billboards.

    Also, don’t cheap out on quality. Fans notice. A soft, well-fitted tee is more likely to be worn regularly than a boxy, scratchy one that ends up at the bottom of a drawer (we’re all thinking Gildan, right?). Offer a few sizes and unisex fits, and if you can swing it, throw in an alternative colorway or special print for superfans.

    Stickers, Buttons, and Patches

    These little items might not make you rich, but they’re perfect for impulse buys, especially when you’ve got younger fans or folks who already dropped cash on a ticket and a drink. Custom stickers on laptops and guitar cases have real staying power. They’re like guerrilla marketing that travels. Patches and enamel pins, meanwhile, appeal to the DIY punk and indie fashion crowd. Bundle a few together for a “tour pack” deal and you’ll move more units without raising prices too high.

    CDs, Vinyl, and (Surprisingly) Cassettes

    Physical music is far from dead; it’s just evolved. CDs are still practical and affordable, while vinyl has made a massive comeback for collectors. And yes, even cassette tapes have found their niche among fans chasing retro aesthetics.

    If you can’t afford a full vinyl run yet, start with limited CD pressings or hand-numbered cassettes. Make them look special. Include a download code so buyers can stream the album too. Fans love the sense of exclusivity, and it adds emotional value to what’s otherwise a digital product.

    Creative Merch That Tells Your Story

    What sets an indie artist apart is creativity, and your merchandise should reflect that. Some of the best selling items are the ones that feel authentic to your personality, your genre, and your audience.

    Lyric Zines and Art Prints

    If your songs are poetry, why not showcase that? A simple photocopied lyric zine with handwritten notes or doodles feels personal and intimate, especially if you sell it at acoustic shows or smaller venues.

    Art prints or mini posters designed by a local artist (or yourself) can also connect your visual aesthetic to your sound. Fans love buying something that feels like it belongs to your creative world.

    Signed Setlists and Limited Memorabilia

    At the end of your set, grab your handwritten setlist, sign it, and sell or give it away as part of a bundle. It costs nothing, but it creates real emotional currency. You can even offer “mystery bundles” with past tour flyers, demo CDs, or lyric sheets. It’s like a musical loot box for die-hard fans.

    Seasonal or Themed Merch

    Tie your products to moments. A winter tour? Bring beanies, scarves, or even branded hot chocolate mugs. Summer gigs? Sunglasses, tote bags, or reusable water bottles can be both practical and promotional. Think of what your fans actually use day-to-day, then put your name on it.

    Digital Meets Physical

    In 2025, your merch game shouldn’t stop at physical goods. There’s a whole digital dimension waiting to be tapped.

    Download Cards and QR Codes

    Fans love instant gratification. Include a QR code on postcards, posters, or even stickers (kiss-cut stickers work best for this) that links directly to your latest release or a secret download page. Services like Bandcamp make it easy to generate unique codes that tie into your digital catalog and you can even track how much attention each show brings to your music.

    Exclusive Access

    Offer something experiential. Maybe it’s a private livestream performance, a behind-the-scenes video diary, or early access to your next single. You can sell physical cards with unique codes that unlock digital rewards. It blends the tangible and the virtual in a way that fans love.

    The Power of Presentation

    You could have the coolest shirts in the world, but if your table looks like a garage sale, you’re losing sales. Presentation matters a lot.

    Make Your Table an Experience

    Use good lighting, neat displays, and signage that clearly lists prices (fans hate asking). If possible, take card payments. Services like Square or SumUp make it painless. Most people don’t carry much cash anymore, and you don’t want to lose a $40 sale because of it.

    Display one of each item attractively, and keep extras neatly stacked behind you. Consider a banner or backdrop with your logo or album art to make your space visually pop. It’s also perfect for fan photos.

    Involve the Band

    Fans love personal connection. Have at least one band member (ideally you) spend time at the table after the show. Sign stuff, take photos, thank people personally. That moment might be the difference between someone forgetting about your show a week later and becoming a lifelong fan.

    Pricing and Psychology

    Pricing your goods can feel awkward, but it’s crucial. Too high and you scare people off, but too low and you devalue your work. A sweet spot for shirts is usually between $25 and $35, depending on quality. Hoodies can go for over $50. Stickers and buttons can sit around $2 to $5, and vinyl anywhere from $25 to $50 depending on pressing costs.

    Also, have one cheap item and one premium item. The cheap option draws in impulse buyers, while the high-end item, like a hoodie or limited vinyl, lets superfans support you at a higher tier.

    Final Encore: Merch Is Art, Too

    At the end of the day, your band’s gear isn’t just about making a few extra bucks (though it certainly helps pay for gas). It’s about extending your creative world into something fans can hold, wear, and live with. Every shirt or sticker sold is a potential advertisement for your music.

    So think big, start small, and make your table as much a part of your performance as your music itself. Because when done right, selling tour gear isn’t selling out. It’s buying in.

    Data and information are provided for informational purposes only, and are not intended for investment or other purposes.