When his little guy stepped up to home plate during his baseball game, the umpire started dusting it off. The batter didn’t think anything of it, until the ump started speaking to the player. Because it happened to be his dad, Master Sgt. R. Brock, home from deployment. And then it because very, very dusty all over again.
This Military Dad Did For His Son Did Something…Actually, Dozens Of Awesome Things For His Son Before Leaving
A boy tells his story about what his dad did for him before he deployed and it’s quite the heartwarming story.
Spotify adds sponsorships and statistics to playlists
Music listening has changed a lot over the years. We’ve moved past the album, the single, even the download. Now it’s all about the playlist. Spotify’s 400+ owned and operated playlists anchor the Spotify brand and experience. Their playlists span every genre, mood and moment, soundtracking the day for millions of people around the world. Playlists make every moment better, from commuting, to focusing, to working out, to gaming, to partying, to falling asleep.
And now, brands can sponsor Spotify’s owned and operated playlists to reach and engage target audiences through the passion point of music, during the moments that matter. Just a few weeks ago, Kia sponsored New Music Friday to introduce its NEW Kia Sportage. Through the sponsorship, Kia was able to promote their new Sportage to users as they discovered new music throughout the week. And so far, the results have been outstanding, both in terms of audience engagement and brand impact.
How does Sponsored Playlist work? It’s as easy as 1,2,3:
- Find the perfect playlist. Leverage Spotify’s deep music intelligence to find the perfect playlist that best matches your target audience and campaign objectives. Sponsor it for one week.
- Promote your playlist. We’ll work together to drive streams of your playlist during your sponsorship, through a combination of native promotion and brand marketing. And we’ll give you social tools so you can promote it, too.
- Unlock exclusive In-Playlist Media and native branding. Every listener tuning into your Sponsored Playlist will be immersed in your brand’s message, across audio, video, and display. We’ll work together to blow the doors off playlist usage during your sponsorship to amplify your brand messaging. Our exclusive In-Playlist Media package includes:
– Premium native logo placement
– Ownership of the first ad break
– 100% display SOV
– Industry exclusivity
With Sponsored Playlist, it’s all about matching the playlist to your marketing goals. Think content plus context; the right message in the right moment. Cardio or Power Workout are perfect for a footwear brand expanding from lifestyle shoes to workout sneakers. A QSR adding breakfast to the menu? How aboutMorning Commute? An entertainment company with a summer blockbuster teeny-bopper flick? Teen Party, of course. You get the idea.
Dad and daughter perform adorable rendition of A-ha’s ‘Take on Me’
’80s music is always better when a toddler’s on the mic.
That Time James Brown And Dave Matthews Band Performed “Sex Machine”
Let’s go back to James Brown’s guest appearance with the Dave Matthews Band at Madison Square Garden in New York City on December 21, 2002. The collaboration not only features Brown leading DMB through “Get Up (I Feel Like Being A) Sex Machine,” but also members of James’ Soul Generals ensemble and Karl Denson’s Tiny Universe including Karl himself.
Video: Bradley Cooper does an impressive air guitar
Bradley Cooper shows Jimmy Fallon his impressive air guitar skills by shredding Neil Young’s solo from Down by the River.
Four Tet Releases New Song “TrackI’veBeenPlayingOnRadio+StuffSeemsNiceThing2DropBecauseSmashingItOnInternetShouts2B.UFO+A.Naples” And It Won’t Fit On Soundcloud
Four Tet’s SoundCloud has reached 1 million followers this weekend, and to celebrate, he’s put up a new track on the platform. It’s called “TrackI’veBeenPlayingOnRadio+StuffSeemsNiceThing2DropBecauseSmashingItOnInternetShouts2B.UFO+A.Naples,” because he’s Four Tet and you’re not.
it's telling me I've got over 1 million followers on soundcloud now. boom.
— Four Tet (@FourTet) May 27, 2016
hang on… going to upload something in celebration
— Four Tet (@FourTet) May 27, 2016
won't let me upload because song title is too long
— Four Tet (@FourTet) May 27, 2016
BodyBreak’s Hal & Jo in Sam Weber’s new awesome music video
Hal Johnson and Joanne McLeod like you’ve never seen them before; the classic Canadian fitness duo from the iconic tv PSA ‘Body Break’ series are back with a vengeance. They are restyled and reimagined as hardened russian street toughs, sporting dark blue adidas tracksuits, fitness themed neck tattoos and lots of shiny gold fruit necklaces. A clean shaven Hal wants his moustache returned, and he’ll do whatever he can to get it back.
Rare Trailer For ‘Star Wars: Revenge of the Jedi’ Has Been Earthed From A Galaxy Fa…Ah, The UK
The Academy Film Archive has dug up a rare trailer for Star Wars: Revenge of the Jedi that originated from a cinema in the United Kingdom. Revenge of the Jedi was the original title of the third installment of the original Star Wars trilogy until being changed to Return of the Jedi before release.
As early as March, 1982, there were internal discussions between Lucasfilm and distributor 20th Century Fox about a possible Christmas ‘83 release for Jedi in the U.K. On the U.K. side, the feeling was that the holiday release would provide a good opportunity for moviegoers to get out of the house during the winter season for a family outing, and that the season lent itself naturally to merchandising tie-ins and promotions. Another consideration was that any props and costumes used in the U.S. and other regions for a summer promotion would be freed up for use in the U.K. by wintertime, specifically for window displays like those at the British department store chains Selfridges or Harrods. In the end, however, it was felt that the U.K. should enjoy a Return of the Jedi summer release, and so it was ultimately launched just a week after the U.S., starting June 2nd, 1983.
Erlich Hurls Four Minutes Of Improvised Insults At Action Jack Barker In ‘Silicon Valley’ Outtake
In a great outtake from the HBO show Silicon Valley, actor T.J. Miller (playing Erlich Bachman) throws over four minutes of completely improvised insults at new Pied Piper CEO “Action” Jack Barker, (Stephen Tobolowsky, who brilliantly stands there and takes it all in.)