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Major League Reunite After Nearly a Decade for 15th Anniversary of ‘The Truth Is…’ and First-Ever Vinyl Release

Eric Alper
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Major League Reunite After Nearly a Decade for 15th Anniversary of ‘The Truth Is…’ and First-Ever Vinyl Release

Major League is back. The NJ-based rock band – formed in 2009 – has reunited for the first time since 2016 to celebrate the 15th anniversary of their debut album The Truth Is… with the record’s first ever vinyl pressing.

“There was never a single defining moment where any one of us at any point thought ‘this is the time’. To be honest, I don’t know that we ever thought there would be a Major League again,” explains guitarist Brian Joyce. “We spent 12 years not speaking a word. But when you’ve spent your formative years as kids creating something together in the corner of a basement that brought you around the world, the second we entered a room together again that chemistry picked up right where we left off.”

Adds original vocalist Nick Trask: “Major League was always a huge part of our lives that I think we all thought we’d never revisit. It was an incredible moment lost in over a decade of silence, tucked away never to resurface again. I truly believe things happen for a reason and that a spark grew louder and louder in all of us. Something so magnetic it drew us back to fill a hole we never knew we had. Not everyone gets a second chance to relive their life’s monumental experiences and we are beyond grateful to have this opportunity once again.”

The Truth Is… will be available on vinyl for the first time ever in transparent cream orange and blue (limited to 200) and opaque pink and blue swirl (limited to 100). The record will feature bonus track “Hometown Heroes” – which was the first Major League ever recorded – as well as brand new artwork. On the record, Joyce shares:

“To have created something in your teenage and adult adolescence that continued to resonate with people fifteen years later, especially in the current revolving door of viral sensationalism just feels all the more special. I think we were always aware that the community around Major League was unique and passionate but to be nearly a decade out from our breakup and still meet people who share their stories about the band really felt like it was time to give something back that was long overdue. We’re so proud to partner with Paper and Wax and have their hands on something so special to us. Their meticulous planning and communication with us every step of the way has us ecstatic to have this be our re-introduction, so to speak.”

This is just the beginning for Major League, who return reinvigorated and ready to reconnect with the fans who have been patiently waiting. Stay tuned for more coming soon.

Robert Randolph Announces U.S. Tour and New Album ‘Preacher Kids’ Out Now

Eric Alper
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Robert Randolph Announces U.S. Tour and New Album ‘Preacher Kids’ Out Now

Six-time GRAMMY-nominated pedal steel guitar powerhouse Robert Randolph has announced a run of U.S. tour dates in support of his upcoming album Preacher Kids, out now via Sun Records.

Known for his high-octane live shows and genre-defying musicianship, Randolph is bringing the fire and soul of Preacher Kids to stages across the country this summer and fall.

Preacher Kids marks Randolph’s Sun Records debut and his first studio album in five years. Produced by Shooter Jennings, the record fuses his gospel-fueled Sacred Steel roots with raw Southern rock, swampy blues, and a jam-heavy spirit that comes alive on stage. Backed by a brand-new band-including guitarist Tash Neal, bassist and vocalist Jay White, and drummer Willie Barthel-Randolph has crafted a sound that’s both reverent and rebellious.

“We made this album the way we’re about to play it-live, loud, and full of soul,” says Randolph. “This tour is about connection. It’s about getting back to the magic that happens when music, energy, and people come together in a room.”

The upcoming tour promises dynamic performances of new songs like the gritty lead single “Sinner,” the blues-funk anthem “King Karma” featuring Margo Price, the soul-stirring ballad “When Will The Love Rain Down” featuring Judith Hill, and the blistering “7 Generations,” alongside Randolph’s classic fan favorites. Early singles from Preacher Kids have already set the tone for a record built to shake the room – urgent, unfiltered, and wide open.

Randolph’s resume reads like a masterclass in genre cross-pollination-collaborations with everyone from Eric Clapton and Santana to Dave Matthews Band, Norah Jones, Elton John, and Beyonce, plus performances on the Elvis movie soundtrack and as the music centerpiece of Amazon Prime’s Thursday Night Football for two years running. But it’s onstage where Randolph’s ecstatic style and Sacred Steel roots shine brightest.

Robert Randolph’s 2025 U.S. Tour Dates:

Mon October 27 – Solana Beach, CA @ Belly Up

Wed October 29 – Venice, CA @ Venice West

Fri October 31 – Lincoln, CA @ Thunder Valley Amphitheatre (w/ Steve Miller Band)

March 25-29, 2026 – Miami, FL @ Keeping the Blues Alive at Sea (Cruise Festival)

Austin Meade Drops Swagger-Filled New Single “ALMOST FAMOUS”

Eric Alper
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Austin Meade Drops Swagger-Filled New Single “ALMOST FAMOUS”

Texan rocker Austin Meade taps into his working-class roots and tongue-in-cheek swagger with his brand-new single, “ALMOST FAMOUS,” available now alongside a new music video.

Fueled by gritty guitars, southern charm, and Meade’s signature lyrical wit, “ALMOST FAMOUS” is an anthem for every underdog making noise just outside the spotlight. The track delivers a raw and raucous blend of dive-bar honesty and rock ‘n’ roll resilience – a perfect snapshot of Meade’s world.

“ALMOST FAMOUS” showcases Meade’s continued evolution, blending sharp songwriting with the unfiltered energy that’s made him one of Texas’s most exciting names in rock today.

The single lands as Meade hits the road once again, continuing his relentless tour schedule across the U.S., bringing his electric live show to packed clubs and festival stages alike.

Meade comments on the new single:”Some days you feel like you’re on top and some days you feel like nothing is going to work out. I loved writing this and calling myself out. What’s the point in making records if you can’t have fun with it?”

Dinosaur Pile-Up Unleash New Single “Sick Of Being Down” Ahead of First Album in Six Years ‘I’ve Felt Better’

Eric Alper
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Dinosaur Pile-Up Unleash New Single “Sick Of Being Down” Ahead of First Album in Six Years ‘I’ve Felt Better’

Dinosaur Pile-Up today drop their new single, the raucous heart-on-sleeve track “Sick Of Being Down.” The single is taken from their first new album in six years, I’ve Felt Better, which will be released on August 22 via Mascot Records.

The band has also announced a special one-off show at the Leadmill, Sheffield, on June 24 as part of the venue’s farewell party, as well as an enormous tour of the U.S. with A Day To Remember and Yellowcard from October 22 to November 22.

The harrowing experience Matt Bigland went through when hospitalized with ulcerative colitis in critical care is one part of his story. Adjusting to life back home came with several challenges, which he channels on their new single. “Sick Of Being Down” is a grungy, mesmerizing treatise on the exhaustion of balancing mental health, taking us back to his lowest point, and finding empowerment in how he made it out.

“‘Sick Of Being Down’ is essentially a post-traumatic existential breakdown articulated as a 3-minute garage punk rock song,” he says. “Trying to readjust myself to life after hospital was a really confusing journey. I felt conflicted about myself. What I liked and what I didn’t. What I was, what I wasn’t. All my priorities had changed; my ‘place’ in the world felt different, and that was a jarring feeling to navigate. I was experimenting with weed again to see if I could balance my mental state a little better, and one day, I was wondering if I was in a cycle of kind of self-fulfilling cause and effect; I’m sick of being down when I’m high, cos I’m high when I’m sick of being down.”

The video features clips from vintage movies, including a few famous faces, for a wild ride. “I wanted the lyric video to be something surreal,” Bigland explains. “The narrative of the song and the footage aren’t linked, but somehow create something new when forced together. It took a minute to find a piece of footage that worked, but in the end, I think we ended up with something really cool and kinda weird! It suits the song for me now.”

A recurring shining light of DPU in 2025 is the word “empowerment” – for all the difficulties Bigland has faced, he and the band have taken back control of their destiny. Channelling the worst of times into gold nugget after gold nugget, with I’ve Felt Better providing some of the most powerful songs they have ever written. If you’ve been at rock bottom and found the strength to pull yourself up into the daylight, you can see hope, and since the release of their comeback single “‘Bout to Lose It,” fans have rejoiced at their return.

This has propelled them through the singles that have followed. A barnstorming highlight, “My Way,” with a hip hop-inflected ode to staying true to oneself and staying angry at a twisted modern music industry that criminally underpays its creatives to the most recent banger, “Big Dogs,” a gleeful takedown of ass-backwards celebrity freebie culture where the richest and most successful always ‘eat for free’ while needy nobodies scrabble for scraps.

Dinosaur Pile-Up have absolutely roared back to life with formidable power – the best album they’ve made to date, alongside their hotly-selling headline tour of the UK in September and an outrageously exciting tour of the U.S. with A Day To Remember.

U.S. TOUR DATES:
10/22 – Ontario, CA – Toyota Arena*
10/23 – San Diego, CA – Gallagher Square at Petco Park*
10/25 – Phoenix, AZ – Talking Stick Resort Amphitheatre*
10/26 – Albuquerque, NM – Isleta Amphitheatre*
10/28 – Colorado Springs, CO – Broadmoor World Arena*
10/29 – Independence, MO – Cable Dahmer Arena*
10/31 – Lincoln, NE – Pinnacle Bank Arena*
11/1 – Bloomington, IL – Grossinger Motors Arena*
11/2 – Minneapolis, MN – The Armory*
11/4 – Grand Rapids, MI – Van Andel Arena*
11/5 – Pittsburgh, PA – PPG Paints Arena*
11/6 – Lexington, KY – Rupp Arena at Central Bank Center*
11/8 – Manchester, NH – SNHU Arena*
11/9 – Bridgeport, CT – Total Mortgage Arena*
11/11 – North Charleston, SC – North Charleston Coliseum*
11/13 – Biloxi, MS – Mississippi Coast Coliseum*
11/14 – Tallahassee, FL – Donald L. Tucker Civic Center*
11/18 – Huntsville, AL – Von Braun Center*
11/20 – Tulsa, OK – BOK Center*
11/21 – Austin, TX – Moody Center*
11/22 – Corpus Christi, TX – American Bank Center*
1/25-1/31 -Miami, FL – Shiprocked Cruise^
*With A Day To Remember + Yellowcard
^ Festival

Steve Hackett Announces ‘The Lamb Stands Up Live At The Royal Albert Hall’ With Steve Rothery Guest Appearance

Eric Alper
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Steve Hackett Announces ‘The Lamb Stands Up Live At The Royal Albert Hall’ With Steve Rothery Guest Appearance

Steve Hackett proudly presents ‘The Lamb Stands Up Live At The Royal Albert Hall’, a stunning audio/visual document of his show at the iconic London venue in October 2024, out now. Today he is pleased to reveal a video of the band performing ‘Fly On A Windshield’, featuring a guest appearance from Marillion’s Steve Rothery, who trades guitar solos with Hackett in the second part of the track.

Steve Hackett comments: “I’m excited about the upcoming Steve Hackett: Lamb Stands Up Live At The Royal Albert Hall release, and pleased to launch this live clip of Fly on a Windshield, one of my favourite moments on the album. I very much enjoyed creating my guitar contribution for this track, and on this release is also Steve Rothery’s fabulous contribution, as we exchange licks.”

Steve and his live band celebrate the 50th anniversary of the legendary Genesis concept album ‘The Lamb Lies Down On Broadway’, with a selection of his favourite tracks from that album including ‘Fly On A Windshield’ & ‘Lilywhite Lilith’. The live set also includes other Genesis & solo classics, including music from his most recent acclaimed album ‘The Circus And The Nightwhale’. This special evening saw the band joined by guests including Ray Wilson, Steve Rothery, Amanda Lehmann & John Hackett.

Steve comments: “I was so happy to revisit the Lamb on tour. The Royal Albert Hall evening was particularly memorable. It is my favourite London venue and the atmosphere there that night was absolutely electric… I was really pleased that everyone in the band and the performing guests pulled it off with flying colours!”

Expertly mixed by Grammy-award winning engineer Chris Lord-Alge, and mastered by Ted Jensen at Sterling Sound, the night was filmed by longtime collaborator Paul M Green, and is presented as Special Edition 2CD+Blu-ray Digipak which includes 5.1 Surround Sound & bonus interview content. The vinyl arrives as a deluxe 4LP 180g boxset, including 12-page LP-size booklet featuring photos from the evening.

ASIA Announce New Era With Frontiers Music Srl and Fresh Lineup

Eric Alper
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ASIA Announce New Era With Frontiers Music Srl and Fresh Lineup

Frontiers Music Srl proudly announces the signing of legendary English rock supergroup ASIA, for an exciting new chapter in their celebrated history. 2024 was the Year of the Dragon – and with it came a powerful rebirth: a new ASIA lineup featuring founding member, keyboardist Geoffrey Downes, acclaimed drummer Virgil Donati, virtuoso guitarist John Mitchell, and stunning vocal newcomer and bassist Harry Whitley. This new chapter promises to reignite the band’s iconic spirit, stepping into a promising new creative era.

Founder member, songwriter, producer, and keyboardist Geoff Downes expressed his excitement for the signing: “ASIA is thrilled to have recently signed a new deal with Frontiers Music Srl. Having been loyally supported by the label throughout the ASIA reunion period from 2005-2015, we are now entering an exciting new chapter in the band’s 45-year history with a sequence of live albums, DVDs & a brand new studio album scheduled for a 2026 release. It’s very much a homecoming for the band, and so we are greatly looking forward to a long and fruitful partnership with them in the future. Watch this space!”

Mario de Riso, A&R and Business Affairs VP of Frontiers, commented: “So proud and excited for the label to be able to bring back this iconic band. There was certainly unfinished business to deal with and, thanks to this fabulous new line-up, new music from ASIA can now come to fruition. It will be a blast!”

In the Summer of 2023, Geoff Downes spearheaded a memorial concert to remember and celebrate the life of his late, much-loved friend and ASIA co-founder member, the great John Wetton. At the concert, he invited rock ‘n roll veteran John Mitchell, who had played with both Wetton and Downes in Icon and in Wetton’s own band, to join him on stage, taking on lead guitar duties. The duo was joined by newcomer Harry Whitley, whom Downes had discovered and whose vocal talents so closely resembled those of Wetton’s, it was nothing short of spine-tingling.

In 1982, John Wetton, Geoff Downes, Carl Palmer, and Steve Howe became the founding fathers of supergroup ASIA, responsible for a string of multi-million-selling albums and chart-topping hits across the globe. ASIA’s self-titled 1982 debut album was the biggest-selling album in the world that year. The band dominated the airwaves and for many, “Heat Of The Moment,” “Only Time Will Tell,” and “Sole Survivor,” amongst others, were the soundtrack to their youth.

Another multi-million seller, “Alpha” followed in 1983, and in 1986 “Astra” completed the trio of MTV era hits. Greg Lake briefly joined the band for a Japanese tour, where ASIA’s show from the fabled Budokan was the first intercontinental simulcast.

In 2006, the founding members reformed ASIA and released several new albums before John Wetton’s untimely passing in 2017. Since John’s passing, Geoff and Carl have toured with Sam Coulson, Billy Sherwood, Ron Bumblefoot Thal, and Steve Howe guesting.

Busy touring the globe, Carl Palmer is now immersed in a project very dear to his heart, the Return Of Emerson Lake & Palmer, while the legendary Steve Howe remains at the helm of progressive rock legends, Yes. So, Geoff made the decision to take a fresh, new-looking ASIA back out on the road, recruiting Mitchell and Whitley as new members and bringing in the drumming excellence of the incomparable Virgil Donati, who had played with Wetton in the UK.

ASIA has entertained and delighted a multitude of audiences over the last forty years. Some of the world’s greatest musicians have taken up the ASIA baton during that time. However, Geoff Downes believes that the time is right to bring a fresh, new-looking ASIA out into the light.

The Year of the Dragon foretells good fortune, abundance, and prosperity. The Dragon blessed 1982, the year ASIA was first unleashed into the world, and now the journey has come full circle. Time for the dragon to take flight once more.

Silverstein Release Explosive New Single “Drain the Blood” With Dayseeker’s Rory Rodriguez

Eric Alper
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Silverstein Release Explosive New Single “Drain the Blood” With Dayseeker’s Rory Rodriguez

Silverstein unleashes one of their most ambitious singles yet with “Drain The Blood”, featuring Rory Rodriguez of Dayseeker. Out now via UNFD, the track arrives alongside a gripping new video.

“Each time I start making an album I have a self-imposed rule: I can’t abandon my first idea. Whatever I start on day one, I have to finish. Usually the song ends up in the trash, but this time it was ‘Drain the Blood,’ which is my favourite song of the entire project – maybe our entire career,” shares guitarist Paul Marc Rousseau.

“The premise of the song is very simple: keep your AI out of my art. I wanted every part of the song to feel unexpected and a little out-of-context. Irrational and human. Like, an AI would have never made these choices. The lyrics are irreverent and over-dramatic, but only time will tell if they’re completely science fiction.”

He continues: “My favourite moment of the song is when Rory enters with ‘Can I be honest now? I don’t see a way we get beyond this hell.’ The line just feels so right with him singing it. It’s like he’s the voice of reason and even he feels defeated by technology. He almost goes through the five stages of grief and recaps the whole concept in 20 seconds.”

“‘Drain the Blood’ is our response to the growing fear that machines are starting to replace what makes music (and other art) human. It’s a warning, a cry of resistance, and a reminder that emotion can’t be automated,” adds front man Shane Told. “We wanted the video to reflect that, so Rory and I got together in LA to shoot it in this strange, creepy studio that felt like something out of Severance or Black Mirror. Then we took it to the LA River, channeling the gritty, dystopian energy of Terminator 2. It felt like we were capturing some of the scariest possibilities of the future – the kind where creativity gets stripped of its humanity. Rory brought such a raw energy to the track and the shoot. It made the whole vision come alive.”

The result is one of Silverstein’s most visually striking videos to date – equal parts cinematic and unsettling.

The song marks the second single from Silverstein’s forthcoming album Pink Moon, the second chapter in their ambitious 16-song double album. Conceived and recorded during a transformative stretch in the high desert of Joshua Tree, the album is set to be released on September 12 via UNFD.

15 Songs To Cry To At 2 a.m.

Eric Alper
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15 Songs To Cry To At 2 a.m.

There’s something about 2 a.m. that makes music hit differently. The world feels quieter, and every lyric feels like it was written just for you. These songs carry sadness in their melodies, but they also hold a strange comfort—reminding us we’re never alone in how we feel.

“Back to Black” – Amy Winehouse
Amy’s voice lingers like a shadow, every note heavy with heartbreak. The lush production feels like falling deeper into memory.

“Blue Ain’t Your Color” – Keith Urban
A gentle country ballad that paints loneliness in the softest tones. It aches while offering a hand to hold.

“Creep” – Radiohead
Raw, jagged, and unflinching, this song captures the ache of isolation. At 2 a.m., it feels like a mirror.

“Dancing On My Own” – Robyn
A pop anthem that shimmers with heartache, it’s both cathartic and devastating. Dancing alone never felt so universally human.

“Everybody Hurts” – R.E.M.
Michael Stipe’s voice carries the reminder that sadness is shared. It feels like a quiet hug from the past.

“Fast Car” – Tracy Chapman
Hope and sorrow weave together in every verse. It’s a song that dreams while still carrying the weight of reality.

“Hallelujah” – Jeff Buckley
Fragile and sacred, Buckley’s version wraps pain in beauty. The silence after it ends is almost holy.

“I Will Always Love You” – Whitney Houston
Love’s most bittersweet goodbye, delivered with unmatched power. It lifts while breaking hearts wide open.

“Landslide” – Fleetwood Mac
Stevie Nicks whispers the passage of time like a secret. It feels like standing still while the years rush past.

“Nothing Compares 2 U” – Sinéad O’Connor
The space between the notes feels endless. Sinéad’s voice leaves room for every listener’s loss.

“Skinny Love” – Bon Iver
Sparse and aching, the falsetto hangs in the night air like frost. It’s intimate enough to feel like a confession.

“Someone Like You” – Adele
A voice that soars over heartbreak’s quiet devastation. It’s the sound of goodbye and gratitude all at once.

“Strange Fruit” – Billie Holiday
Haunting and eternal, it carries history’s sorrow with devastating grace. At 2 a.m., it lingers like a chill in the air.

“Tears in Heaven” – Eric Clapton
Written in loss, every word aches with love. It’s both an elegy and a lullaby.

“The Night We Met” – Lord Huron
A song that feels like memory itself—fleeting, fragile, and endless. Perfect for moments when the past feels too close.

At 2 a.m., the right song can feel like a friend sitting beside you in the dark. These tracks hold sorrow, but they also hold beauty. They remind us that crying is not weakness—it’s proof of how deeply we love and feel.

How to Set Up Multiple Income Streams as an Indie Artist

Eric Alper
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How to Set Up Multiple Income Streams as an Indie Artist

Being an indie artist today means creativity on and off the stage. Music has always been about expression, but it’s also about building a sustainable path that keeps the art flowing. The beauty of the modern landscape is the sheer variety of ways to share music, connect with fans, and create revenue. Here are 10 ways indie artists can set up multiple income streams while staying true to their vision.

1. Streaming Platforms

Distribute your music across Spotify, Apple Music, Tidal, and beyond. Each play adds up, and a consistent release schedule builds both income and audience loyalty.

2. Merch Sales

Design t-shirts, hoodies, posters, or vinyl with artwork that reflects your identity. Fans love wearing and sharing something tangible that connects them to your music.

3. Live Performances

Whether it’s a local café, festival stage, or livestream from your living room, performing live creates unforgettable experiences and revenue through ticket sales.

4. Patreon or Membership Platforms

Give fans exclusive access to demos, behind-the-scenes content, or personal updates. A monthly subscription builds community and a steady stream of income.

5. Licensing and Sync Deals

Pitch your songs for TV, film, ads, or video games. A single placement can introduce your music to millions while generating significant royalties.

6. Teaching and Workshops

Offer lessons on your instrument, vocal training, or songwriting. Sharing knowledge not only brings income but also inspires the next wave of musicians.

7. Crowdfunding Campaigns

Platforms like Kickstarter or Indiegogo allow fans to directly support your projects. A campaign can fund your next album, video, or tour with excitement and transparency.

8. Physical Releases

Vinyl, CDs, and even cassette tapes hold a special charm. Limited editions and signed copies give collectors and fans something to treasure.

9. Collaborations and Features

Work with other artists on singles, EPs, or projects. Shared audiences mean shared revenue and new fans discovering your sound.

10. Digital Content and Branding

Create income through YouTube videos, podcasts, or social media partnerships. Authentic content builds your brand and opens doors for sponsorship opportunities.

Being an indie artist is about creativity, resilience, and building connections. Each stream of income is a note in a larger song, and together they create harmony for your career. The more ways you share your art, the stronger your foundation grows.

How Casinos Use Music to Build Their Brand Identity

Eric Alper
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0

By Mitch Rice

The concept of music has always appealed to people since the beginning of civilization. Different genres for different folks. Be it reggae, jazz, rhythm and blues, gospel music, classical, or even hip hop, all these types of music have been incorporated into today’s world. Songs are carefully curated by iconic artists who allow their music to be used for advertisements or even sporting events.

There’s a place where music is used even more effectively and less noticeably: casinos. Both physical and online casinos share a deep connection with music. Online casinos take this a step further. They mix music with features that give players more freedom, like flexible bets, fast payouts, and even no withdrawal restrictions. This lets players enjoy the games in their own way and really play with no limits and enjoy their favorite titles for much longer and with more excitement.

The Role of Sound in Casino Design

A lot of consideration comes into play when operators design an online casino experience. It goes beyond captivating visuals or even high-quality graphics. One essential element that many don’t notice or consider is the soundtrack. Studies in neuroscience show that certain sounds can boost excitement and keep players engaged longer, which is why casinos carefully design their soundtracks to create a more immersive experience. 

The Psychology of Sound: The Near Miss Effect

Scientists often refer to the “near miss effect.” This occurs when a result is a close win, which is a huge psychological trigger. Research shows that players actually persist the longest when near-misses make up about a third of their results (around 30%), which is not too rare and not too frequent, compared to when near-misses happen less or more often (around 15% or 45% respectively). Casinos take advantage of this by embedding audio cues that mimic win sounds during these moments. A mix of rising tones, cymbal rolls, or pulsating synths amplifies the effect. 

Dr J. Dixon, a scholar of game audio and psychology, explained that sounds play a huge role in transforming a player’s perception of near misses, seeing them closer to progress than failure, usually because of heightened emotions. This false feedback loop keeps players engaged for longer periods, even when no tangible gain is being made. 

Music and Immersion in Gameplay

Sound helps casino owners create immersive environments that stimulate players’ senses and change how they respond to situations. Research also shows that people spend longer playing games with music because it improves concentration and focus, especially during repetitive tasks.

Neuroscientists have studied how music triggers dopamine release in casinos. The same neurotransmitter that activates during wins and rewards also fires when a song builds suspense. Rising pitches or rhythmic climaxes mirror emotional peaks in gaming, strengthening the reward loop. Music amplifies wins. Even when payouts are small, celebratory sounds can make a minor win feel significant, encouraging players to continue playing.

Virtual Casinos and Live Music Integration

Virtual casinos have taken things further by hosting live concerts or virtual performances within their gaming environments. This allows users to enjoy gaming and live entertainment simultaneously. Sometimes, to increase excitement, casinos feature iconic musicians in holographic performances. This blend of gaming and music creates dynamic, entertainment-driven experiences.

The Future: VR, AR, and Personalization

The future of casinos and music is set for even more growth. With advancements in virtual reality (VR) and augmented reality (AR), new possibilities are emerging for more enjoyable casino experiences. This could lead to highly music-themed environments, which will most likely blur the lines between music events and gaming. 

Future casino platforms may soon feature personal user profiles that influence background music. A player who loves upbeat music could automatically receive an energetic soundtrack, while another who prefers ambient tones could enjoy a calmer experience. Such personalization will increase immersion and boost player satisfaction. 

The gambling industry is set to grow exponentially through personalized innovations like AR, live casinos, and others. The global gambling market is expected to reach $574.55 billion in 2025, and almost $694 billion by 2029. As tech and music come together, future casinos might feel more like a personal concert or show, made just for each player.

Music and Casino Branding

Casino branding through music is subtle but highly effective. Every online casino embodies a distinct musical style that reflects its brand personality. For the older, wealthier generation, luxury-themed platforms may employ classical orchestral music to convey elegance. For Gen Z and millennials, casinos may use trap beats or hip hop to align with their edgier, risk-driven energy.

Music as a Marketing Tool

Many casinos use music beyond gameplay as a supplementary means of advertising. Promotional videos often include audio logos, signature sounds, or riffs that become memorable sound triggers. When executed well, users can recognize a casino through sound alone, reinforcing brand loyalty. Music also powers emotional priming. Upbeat and celebratory sounds are used to announce tournaments, free spins, or jackpots, elevating excitement and urgency during play.

Data and information are provided for informational purposes only, and are not intended for investment or other purposes.

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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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