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The Impact of Technology on Online Casino Games

Eric Alper
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By Mitch Rice

The rapid advancement of technology has dramatically transformed many industries, and the world of casino gaming is no exception. Online casinos have evolved from simple digital versions of traditional games to sophisticated platforms offering a wide range of innovative features. As technology continues to advance, it has reshaped the way players engage with casino games, providing enhanced experiences and new opportunities. One such online casino that exemplifies the integration of cutting-edge technology with gaming is Boomerang Bet. Known for its extensive selection of games and user-friendly interface, Boomerang Bet provides players with a seamless and secure gaming environment. The casino’s commitment to leveraging the latest technological advancements ensures an immersive experience for all its users.

Technological Advancements in Online Casino Games

Graphics and User Interface

The visual appeal of online casino games has significantly improved with advancements in graphics technology. High-definition displays and 3D graphics have made games more engaging and visually stunning. This level of detail not only enhances the player experience but also makes games feel more realistic, bridging the gap between digital and physical gaming environments.

Mobile Gaming

The proliferation of smartphones and tablets has made mobile gaming one of the most significant trends in the casino industry. Players can now enjoy their favorite casino games on the go, thanks to responsive design and dedicated mobile applications. Boomerang Bet, for instance, offers a mobile-optimized platform that retains the full functionality of its desktop site, allowing players to enjoy games anytime and anywhere.

Live Dealer Games

Live dealer technology has revolutionized the online casino experience by bringing the social aspect of traditional casinos into the digital space. Players can interact with real dealers and other players in real-time through high-quality video streaming. This innovation has increased the popularity of games like blackjack, roulette, and baccarat in online formats, providing a more authentic casino experience.

Virtual Reality (VR) and Augmented Reality (AR)

Virtual reality and augmented reality are at the forefront of technological innovation in online casinos. VR creates a fully immersive environment where players can explore virtual casinos and interact with games in a three-dimensional space. AR enhances the gaming experience by overlaying digital elements onto the real world. While still in the early stages, VR and AR promise to redefine how players experience online casino games.

Artificial Intelligence (AI) and Machine Learning

AI and machine learning are being utilized to personalize the gaming experience and improve customer service. AI algorithms analyze player behavior and preferences to suggest games and tailor promotions. Additionally, AI-powered chatbots provide instant customer support, enhancing player satisfaction and engagement.

Blockchain and Cryptocurrency

Blockchain technology and cryptocurrency are becoming increasingly popular in online casinos. Transactions made using cryptocurrencies like Bitcoin are secure, fast, and anonymous, appealing to privacy-conscious players. Blockchain technology also ensures the fairness and transparency of games by recording all transactions and game outcomes on a public ledger.

The Benefits of Technological Integration

The integration of technology into online casinos offers numerous benefits for both players and operators. For players, technology enhances the gaming experience by providing greater convenience, improved graphics, and new gameplay options. It also ensures the security and fairness of games, fostering trust and confidence among users. For operators, technology opens up new revenue streams and opportunities for innovation. It enables casinos to reach a global audience, optimize operations, and gather valuable insights into player behavior. This data-driven approach allows operators to refine their offerings and create more engaging and personalized gaming experiences.

The impact of technology on online casino games is profound and far-reaching. As technology continues to evolve, it will undoubtedly bring new possibilities and challenges to the industry. Online casinos like Boomerang Bet are at the forefront of embracing these technological advancements, ensuring that players have access to the most cutting-edge and enjoyable gaming experiences. As we look to the future, the fusion of technology and casino gaming promises an exciting and dynamic landscape for both players and operators alike.

Data and information are provided for informational purposes only, and are not intended for investment or other purposes.

Yamaha Expands Premium Lineup with YH-4000 and YH-C3000 Headphones

Eric Alper
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Yamaha Expands Premium Lineup with YH-4000 and YH-C3000 Headphones

 Yamaha today announced the launch of two new premium headphones — the YH-4000 and YH-C3000 — expanding its high-end headphone lineup with models that deliver extraordinary sound and comfort. The YH-4000 is an open-back model featuring Orthodynamic drivers, drawing direct engineering and design inspiration from the flagship Yamaha YH-5000SE. It offers a more intimate and energetic sound profile, along with a streamlined accessories package. The YH-C3000 is a closed-back model featuring newly developed Armodynamic drivers and real wood housings, masterfully merging Yamaha innovation with its rich musical heritage.

The new models represent the company’s continued commitment to True Sound. This guiding philosophy aims to reproduce audio as the artist intended — with lifelike realism, emotional depth and spatial precision. Both models will be made in Japan at a Yamaha facility that manufactures flagship grand pianos and audio components.

“Headphone enthusiasts will be amazed by these new models,” said Alex Sadeghian, director of consumer audio at Yamaha. “The YH-4000 offers a fresh perspective on Orthodynamic sound at a more affordable price, while the YH-C3000 transforms the premium closed-back segment. The combination of our new Armodynamic drivers and wood housings delivers a sound that is exceptionally smooth, natural, and spacious. Plus, they look stunning and are incredibly comfortable to wear.”

YH-4000 Premium Open-Back Headphones

The YH-4000 inherits the design and engineering prowess of the flagship YH-5000SE yet offers a distinctive sound signature of its own. Providing a more intimate interpretation of the Orthodynamic experience, it reveals the presence and passion of every performance through exceptional clarity and depth. Its ultra-thin planar magnetic diaphragms deliver fast, precise response and rich musical detail. Japanese-made PET mesh filters regulate internal pressure to enhance midrange density and low-end punch, while preserving a spacious, open sound. The open-back architecture and carefully tuned acoustic volume allow the diaphragms to operate under ideal conditions, eliminating unwanted resonance and capturing the full nuance of every performance.

Comfort and craftsmanship are at the heart of the YH-4000 experience. Weighing just 320 grams (11.3 ounces), the headphones feature lightweight magnesium housings, a two-layer headband with a stepless slider for precise adjustment, and hybrid ear pads that combine soft suede and flexible PU leather for all-day wearability. An inclined swivel mechanism ensures a snug fit behind the ear, preserving low-frequency response and enhancing acoustic performance. Every component has been chosen to support immersive, fatigue-free listening with a sense of elegance and durability.

YH-C3000 Premium Closed-Back Headphones

The YH-C3000 features newly developed Yamaha Armodynamic drivers, a technology that has been over a decade in the making. These drivers use a three-layer diaphragm that sandwiches a soft foam layer between two layers of blended paper, resin and ZYLON™ — a high-performance material also found in the Yamaha flagship Hi-Fi speakers. This unique construction strikes a balance between lightness, rigidity, and internal damping, delivering smooth, high-resolution sound with a fast response and minimal distortion. A patented Y-shaped mesh damper and pure iron pole piece further enhance clarity and punch, resulting in a sound signature that’s both rich and precise.

Complementing the advanced driver system are housings handcrafted from beech, a type of wood also used in parts of Yamaha pianos, chosen for its natural acoustic properties. The housings are painted and polished to a black mirrored finish that reveals the wood’s natural grain, echoing the craftsmanship of fine musical instruments. Comfort is equally prioritized. The headphones are lightweight, weighing only 330 grams (11.6 ounces), and feature a two-layer headband with a stepless slider. The custom-made earpads are made from memory foam wrapped in silk protein leather. These elements work together to create a snug, fatigue-free fit that supports deep, immersive listening even for long sessions.

Live Demo at CanJam SoCal 2025

Yamaha will exhibit at the upcoming SoCal CanJam headphone enthusiast show on September 13-14 at booth E-14, located at the Irvine Marriott in Irvine, California. Attendees will have the opportunity to experience live demos of the new YH-4000 and YH-C3000 headphones, along with our flagship YH-5000SE headphones and the high-performance HA-L7A headphone amplifier. For more details about CanJam SoCal, visit: https://canjamglobal.com/shows/socal2025/. 

Pricing & Availability
YH-4000: $2,499.95 MSRP, available Oct. 2025
YH-C3000: $1,699.95 MSRP, available Sept. 2025

For more information about each model, you can visit: YH-4000 and YH-C300.

Snoop Dogg’s Iconic Tonics Partners with The Butcher’s Daughter for Zero-Proof Functional Cocktails

Eric Alper
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Snoop Dogg’s Iconic Tonics Partners with The Butcher’s Daughter for Zero-Proof Functional Cocktails

 Snoop Dogg’s Iconic Tonics is teaming up with cult‑favorite, plant‑forward restaurant group The Butcher’s Daughter and their natural wine + listening bar, Only The Wild Ones, to introduce a selection of zero-proof “functional” cocktails.  Each libation will highlight the best produce of the season, and feature an adaptogenic upgrade that serves to boost mood, reduce stress and optimize health. Launching this month, guests in New York, Los Angeles, and soon Austin can sip botanical beverages that bring together the inspiration of music, artistry of mixology, and the power of plants.

The collaboration debuts on all Butcher’s Daughter menus with the first signature cocktail, Grilled Lemon Spritz, made from grilled and pressed lemons, pressed ginger, amaro falso, soda and fresh muddled mint. The drink gets elevated by adding Kanna flower extract, a botanical long celebrated for its heart-opening tendencies and its connection to uplifting social rituals.  In addition to these new creations, The Butcher’s Daughter will feature a rotating selection of Iconic Tonics’ signature offerings for sale in their restaurant markets, including Death Row Records Do It Fluid, Klaus, Love Yer Brain, and more.

For Heather Tierney, Founder & Creative Director of The Butcher’s Daughter, the collaboration is a natural fit. “The Butcher’s Daughter has always been about creating new rituals and experiences that bring people together,” said Tierney. “Iconic Tonics shares that ethos and spirit. This new partnership also aligns with the origin story of our brand – the daughter is rebelling against the father.  Snoop and his Iconic Tonics definitely feed into that rebellious spirit.  We both believe in doing things differently with intention.”

“This is about sipping something that fits the moment, whether that’s unwinding with friends, catching a live set, or finding your own rhythm,” said Evan Eneman, Co‑Founder and CEO of Iconic Tonics. “We’re blending flavor, vibe, and plant power in spaces that already know how to set the tone.” The partnership celebrates more than just product innovation, it’s a cultural alignment rooted in shared values: music, plant-based innovation, creativity, and disrupting the status quo. Together, they’re offering customers a forward-thinking beverage experience that goes far beyond what’s typically found on a restaurant, café or bar menu.

Only The Wild Ones, The Butcher’s Daughter’s natural wine bar concept, offers an ideal backdrop for Iconic Tonics’ beverage philosophy. Known for its curated vinyl collection, high-fidelity sound system, and surprise DJ sets, the venue invites guests to slow down, tune in, and elevate their senses.

“Our drinks are made for spaces where connection happens naturally, whether that’s over music, conversation, or just taking a beat.  Partnering with The Butcher’s Daughter lets us bring functional, intentional beverages into spaces where people are already celebrating life, music, and community.” said Eneman.

With Austin set to open this fall and additional venues planned in vibrant, hospitality‑driven cities, the partnership signals the start of a growing collaboration that blends culture, connection, and crafted hospitality experiences. Upcoming collaborations will feature special menu editions, artist‑driven events, and immersive experiences designed to celebrate food, music, and mindful consumption with function‑forward drinks.

Byio, the First AI-Forward Social Platform Founded by Black Women, Prepares to Make History

Eric Alper
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Byio, the First AI-Forward Social Platform Founded by Black Women, Prepares to Make History

 Social media is being redefined. Byio- short for By Invite Only, is the first-ever SaaS, AI-forward social platform founded and owned by Black women, and it is being built to make history.

Never before has a platform of this scale been created by Black Women who have lived the very experiences they are building against: discrimination, censorship, stolen content, and unfair earnings. Designed for the Black community first and extending to allies and supporters worldwide, Byio is redefining what it means to belong online.

The buzz is already growing. Rumors suggest a global superstar from the Caribbean may be among the very first celebrity invites, with speculation of an exclusive music debut planned for the platform.

The launch message sparked immediate action. Supporters around the world rushed to “lock in” by purchasing physical Byio stickers, visible symbols of solidarity with the platform’s mission. Each sticker is the real-world version of the digital badges that will later exist inside the app. Stickers also unlock perks in Byio’s Discord, including access to an exclusive supporters’ channel, but do not guarantee entry to the platform itself.

True access will begin with the TG10s — the Global Ten Thousand. In its first 24 hours, more than 1,000 people joined Byio’s Discord, the only place where TG10 members will be selected. Whether or not someone locks in with a sticker, they must be in the Discord to be considered. Once chosen, the TG10s will control the next wave of invitations and shape how Byio grows from there.

What Byio Will Offer
When it launches, Byio will:

  • Operate as 100% invite-only, with the community deciding who gets on and who stays on.
  • Be creator-first, offering the highest earning potential of any platform.
  • Launch with full features: live streaming, video sharing, gifting, subscriptions, and e-commerce.
  • Provide never seen, patent-pending features and processes.
  • Leverage AI-forward design for a smarter, safer, and more engaging platform.
  • Arrive with celebrity involvement, starting with a rumored Caribbean superstar.

Call to Action
Global supporters can secure their place in history today:

NUK Partners with Ms. Rachel to Launch New Sippy Cup Collection for Little Learners

Eric Alper
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NUK Partners with Ms. Rachel to Launch New Sippy Cup Collection for Little Learners

 NUK, the #1 hospital-trusted brand for feeding , is teaming up with beloved early childhood educator and entertainer Ms. Rachel™ to launch a new line of Sippy Cups crafted to help little ones gain confidence and independence as they transition from bottle to cup. With over 70 years of experience designing the highest quality baby care and feeding products, this partnership continues to reinforce NUK’s commitment to support baby’s natural development. Every step of the way.

“NUK has always focused on creating products that help parents and caregivers navigate important transitions with confidence,” said Tatia Mueller, Director of Brand Marketing, Baby Care at Newell Brands. “Partnering with Ms. Rachel allows us to combine product innovation with trusted developmental expertise to help make the transition to baby’s first cup feel easier and more exciting for both parents and their little ones.”

The new sippy cups are designed to support a natural transition from bottle to cup. Each cup in the collection brings together a classic NUK design with kid-friendly features that highlight Ms. Rachel. Product benefits include:

  • Soft, spill-proof spout gentle on developing gums
  • Easy grip, anti-slip handles that are removeable as baby gains independence
  • 100% spill-proof and leak-proof design for mess-free sipping at home or on the go
  • BPA-free and dishwasher-safe for simple cleaning
  • Available in two sizes: 5oz for ages 6m+ and 10oz for ages 8m+

Known for her gentle, research-based approach to early learning, Ms. Rachel has built a trusted connection with millions of parents and caregivers. NUK’s partnership with Ms. Rachel pairs innovative, expertly designed feeding tools with developmental guidance families can feel confident in, making milestone moments easier, more joyful, and rooted in care.

This collection is currently available at Target and will be available on Amazon later this month. The 10oz Learner Cup will also launch at Walmart in November. As part of the continued collaboration, NUK will introduce new feeding solutions in early 2026, including a Ms. Rachel tableware bundle of plates, bowls, and utensils.

Mike Tyson Announces ‘Return of the Mike’ Live Show Exclusively at Hard Rock Venues

Eric Alper
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Mike Tyson Announces ‘Return of the Mike’ Live Show Exclusively at Hard Rock Venues

Hard Rock announced today that Mike Tyson, former heavyweight boxing champion and enduring cultural icon, will bring his new live show Return of the Mike exclusively to four Hard Rock Live venues across the country beginning this November.

Return of the Mike will mark the Boxing Hall of Famer’s highly anticipated return to the stage with an honest, hilarious performance showcasing the legend like you’ve never seen him before. While Tyson’s previous smash hit Undisputed Truth focused on his formative years and rise to boxing glory, Return of the Mike ventures even deeper into his extraordinary life. From battles with addiction and mental health to candid reflections on his celebrated career, Return of the Mike will revisit his wild younger self and share wisdom through the unexpected comedy of life. The penultimate December live performance at Hard Rock’s flagship property in Hollywood, FL will be taped for an upcoming special that will reach millions on a major global streaming platform in 2026.

“After Undisputed Truth, people kept asking when I’d return, and now it’s time — no holding back, no filter,” said Tyson. “Hard Rock knows how to have a good time and bring people together for unforgettable nights, just like what we’re going to create with this tour. We’re going to have some fun, tell some truths, and remind everyone that I’m still swinging hard.”

Fans can catch the limited, exclusive run of Return of the Mike at Hard Rock Live venues:

  • Rockford, IL – Sunday, November 9, 2025, Hard Rock Casino Rockford
  • Cincinnati, OH – Sunday, November 23, 2025, Hard Rock Casino Cincinnati
  • Hollywood, FL – Sunday, December 14, 2025, Seminole Hard Rock Hotel & Casino Hollywood
  • Atlantic City, NJ – Friday, January 23, 2026, Hard Rock Hotel & Casino Atlantic City

For more information and to sign up for pre-sale access and purchase tickets, visit HardRock.com/Tyson. Artist, venue and Unity™ by Hard Rock member presale tickets will be available Tuesday, September 9 at 10 a.m. local time. Social media presale tickets will be available Wednesday, September 10 at 10 a.m. local time. All presales will end Thursday, September 11 at 10 p.m. local time and general sale tickets will be available starting Friday, September 12 at 10 a.m. local time.

“As the proud host of Return of the Mike, this show will add to Hard Rock’s legacy as a curator of one-of-a-kind experiences,” said Keith Sheldon, President of Entertainment and Brand at Hard Rock International and Seminole Gaming. “We’re excited to give Mike Tyson fans exclusive access to one of the greatest athletes in history, in his most honest and entertaining form.”

Tyson is also a star in Hard Rock Bet Sportsbook’s fall campaign, The Hard Rock Bet Party, where he joins other legendary athletes in inviting sports fans to roll with the top-rated app.

The man once known as ‘kid dynamite’ and the ‘baddest man on the planet’ has proven his star power beyond the ring through blockbuster films including The Hangover and The Hangover 2, the acclaimed documentary Champs, and most recently in the dramatic thriller Asphalt City. His 2024 fight with Jake Paul drew 73,000 attendees and reached 65+ million streamers globally. Tyson also hosts the popular podcast Hotboxin’ with Mike Tyson, which has been listened to over 40 million times. Inspired by Tyson’s autobiography written by Larry Sloman and produced by Spike Lee, Undisputed Truth captivated audiences in 2012 and 2013 with Tyson’s personal story starting from his youth, complete with photo and video montages. Undisputed Truth toured nationally after its successful run in Las Vegas and on Broadway.

Return of the Mike is written and directed by Kiki Tyson and produced by Exodus Entertainment.

Doja Cat Joins MAC as Global Ambassador with a Bold VMAs Debut

Eric Alper
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Doja Cat Joins MAC as Global Ambassador with a Bold VMAs Debut

M•A•C Cosmetics has announced multiplatinum, Grammy-winning artist Doja Cat as its newest Global Ambassador. Through this long-term partnership, Doja will star in a series of global campaigns for some of M•A•C’s most iconic products – with plenty of delicious surprises along the way.

MAC Cosmetics x Doja Cat; Photographed by: Jacob Webster
MAC Cosmetics x Doja Cat; Photographed by: Jacob Webster

Doja made her official M•A•C debut at the 2025 MTV Video Music Awards, shocking the red carpet when she appeared to take a bite out of a M•A•C Lipstick in her go-to shade Lady Danger – which, in true Doja fashion, turned out to be an edible chocolate replica created by world-renowned pastry chef Amaury Guichon. She then opened the show with the debut performance of “Jealous Type” and later took home the 2025 Best K-Pop VMA for LISA ft. Doja Cat & RAYE’s “Born Again.

The VMA reveal offered a first taste of what’s ahead for the partnership, which Doja describes as a full-circle moment. “I’ve been a M•A•C girl forever, and now I get to take that love to the global stage,” said Doja. “Makeup is my paint, my armor, my way of creating characters – and M•A•C has always stood for that kind of artistry and freedom. We’re going to push it even further and make people see beauty in a whole new way.”

Doja’s M•A•C debut gave just a taste of the bold artistry to come from this match made in makeup heaven. For Nicola Formichetti, M•A•C’s Global Creative Director, the collaboration represents the collision of two creative powerhouses. “Doja has a fearless energy that’s so authentically M•A•C. She uses makeup as a tool for creativity, pushing the boundaries of expression. We’re thrilled to join forces with her to redefine and disrupt the beauty space.”

Aïda Moudachirou-Rebois, M•A•C Cosmetics SVP and Global General Manager, added: “M•A•C has always been a platform for artists, performers, creatives who shape culture. Not only is Doja one of the most exciting voices of her generation, we love her creativity, unique artistry and fearless spirit, which resonate around the globe. We could not think of a more perfect partner to help us write the next chapter of M•A•C’s story. Welcome to the M•A•C family, Doja.”

Illuminati Hotties Bring Confetti Cannons and Tenderpunk Joy to the Tiny Desk

Eric Alper
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Illuminati Hotties Bring Confetti Cannons and Tenderpunk Joy to the Tiny Desk

Illuminati Hotties know how to make an entrance, and their Tiny Desk show was no exception. Sarah Tudzin led the band through playful songs, sharp lyrics, and a blast of confetti. It was a performance as fun as it was fearless.



Paul Cargnello Rages Against Silence on ‘Combat Blues’ – A Battle Cry for the Apathetic Age

Eric Alper
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Paul Cargnello Rages Against Silence on ‘Combat Blues’ – A Battle Cry for the Apathetic Age

“What happened to the protest singer?” asks Paul Cargnello on the searing opening single of his new album, and it’s not rhetorical. With his 20th album, Combat Blues’, out now on Quartier General, the Montreal-based singer-songwriter and producer is back with a defiant, groove-laced, politically charged collection that refuses to look away. Think The Clash filtered through Curtis Mayfield with a jolt of Gil Scott-Heron. This is protest music for people who aren’t done fighting.

‘Combat Blues’ isn’t here to make you comfortable. It’s here to shake you awake. “This record is about speaking truth when it’s easier to whisper,” explains Cargnello. “We’re watching the world burn through our screens, and we’ve forgotten how to yell. This is me yelling.”

Opening track “Protest Song,” written, composed, and produced by Cargnello, is a funk-punk anthem aimed squarely at the armchair activists and a gut-punch to the music industry’s obsession with apolitical vibes. “Can you imagine a world where you would take it to the streets / instead of hashing it out with a handful of memes?” he sneers, harmonica blazing and drums pounding like a clenched fist on the table. The video, shot in Parc Frédéric-Back in Montreal by longtime collaborator Nik Brovkin, features Cargnello and the Combat Blues band in full revolutionary mode.

Then there’s “Fascists In Our Midst,” a no-holds-barred reggae-rock detonation featuring Tuff Gong’s own Jonathan Emile, who co-wrote the lyrics with Cargnello and delivers a scathing verse in patois that takes aim at white supremacy, political manipulation, and spineless centrism. “Be careful who you break di bread wit,” Emile warns. “When you play politricks just rememba who you are.” Co-written musically by Cargnello, James Challenger, and Frantz Calestin Jr., the track showcases the full sonic power of the band—raw, urgent, and righteous.



Recorded and mixed by Cargnello at Upper China Studios, and mastered by Grammy-winner Adam Ayan (Bruce Springsteen, Lana Del Rey), ‘Combat Blues’ also features: James Challenger on backup vocals and bass, Frantz Calestin Jr. on drums, Jasmine Beile on backup vocals, and Jonathan Emile as featured vocalist. Every note is steeped in resistance. Every lyric is a call to act.

Paul Cargnello has never played by the rules. From his 90s political punk days with The Vendettas to Top 10 francophone hits and his celebrated NDG Arts Week, he’s spent the last two decades defying industry trends and forging community through sound. Whether writing theme songs for the Montreal Fringe Festival, collaborating with KRS-One and Maxi Priest, or penning verses for Dawson’s Creek, Paul’s motto remains the same: Lyrics matter. And so does showing up.



The man is a machine—20 albums deep, with an additional 3 Vendettas albums, 3 Skinny Bros records, 7 EPs, and more than 50 total projects under his belt. As ‘Le Devoir’ put it: “Et bon Dieu que ça groove!”

Shout it loud. Turn it up. Take it to the streets.

NOTÖRIOUS Drop ‘Live It Up’ and Self-Titled EP – A Glam Metal Gut-Punch for the Ages

Eric Alper
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0
NOTÖRIOUS Drop ‘Live It Up’ and Self-Titled EP – A Glam Metal Gut-Punch for the Ages

If you thought rock was resting, NOTÖRIOUS just kicked down the door. With the release of their new single “Live It Up” and their self-titled EP *NOTÖRIOUS*, Norway’s wildest metal export is throwing a no-holds-barred, beer-soaked party that screams from the rooftops: glam is not dead, and it never left Bergen.

“Tonight’s the night, the city is alive / Gonna take on the world” – from the first line of “Live It Up,” NOTÖRIOUS lights the fuse and never lets up. With pounding drums, razor-sharp riffs, and the kind of anthemic choruses that make you want to tear your shirt off and howl at the moon, this is the band’s boldest and loudest work yet.

“We made this record for the stage, for the sweat, for the chaos,” shares frontman Chris Höudini. “It’s about going all in—no regrets, no looking back. Just crank it and LIVE IT UP.”

Formed in 2018, NOTÖRIOUS is Chris Höudini (vocals), Andy Sweet (bass), Nikki DiCato (guitar), and Freddy Kixx (drums). These four headbangers take their cues from the sleaze and scream of ’80s Sunset Strip heroes—but with a heavy dose of black metal frost and Norwegian defiance. They call their sound True Norwegian Glam Metal. The world calls it addictive.

Following up 2024’s *Marching On*, the new *NOTÖRIOUS* EP is a five-track firestorm recorded at Bergen’s Polyfon Studio. Each track cranks the volume and dials up the drama. “Shout Out For Love” kicks it off with a gritty, lust-drenched explosion. “It’s My Time” charges forward with arena-shaking bravado. “Into the Night” is built for fist-pumping under strobe lights, while “Holding On” reveals the band’s tender underbelly with an emotional slow burn.

But it’s “Live It Up” that seals the deal. With lyrics like “Hearts wide open, chase the thrill / Bend it to our will,” NOTÖRIOUS taps into the spirit of reckless freedom that defines glam at its most glorious.

“This EP is for the road warriors, the dream chasers, the heartbroken romantics and the late-night legends,” says Andy Sweet. “If you’re looking for permission to lose your mind and find your soul—this is it.”

Critics and fans alike are shouting along. The band’s streaming numbers have surged, and fans across Europe are catching the fire live. With big choruses, bigger hair, and the biggest energy around, NOTÖRIOUS aren’t just playing metal. They’re living it.

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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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